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Keeping Grassroots Races Alive with John Yelland
Just under a year after our first conversation, race director John Yelland returns to the UKRunChat Podcast to talk about the realities of organising grassroots events and why community matters more than ever.
John is the founder of Mad Hatter Sports Events in Cornwall and creator of the unique Hourglass Race, a "front yard ultra" where runners tackle two-mile laps against a steadily shrinking time limit.
In this episode we discuss the challenges facing race organisers, from rising costs and late entries to volunteer recruitment and social media marketing. We also explore what makes…
The skinny
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