Latest / B2B Marketing: The Provocative Truth
The Importance of Evidence-Based B2B Marketing, with Malcolm Fried, CMO of Ninety One
In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Malcolm Fried about the crucial need for evidence-based marketing.
With technology and data ever changing the B2B industry, marketers have more evidence than ever to effectively activate campaigns. However, it would certainly seem that marketers still don’t take a truly evidence-based approach to their marketing. Why have marketers not embraced decision-making qualified with data? And what are their concerns regarding utilising the plethora of information at their disposal?
Malcolm Fried is the CMO of Ninety One, and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.