Episode 9: The fascinating world of ultra-processed foods, Part 2

It's Never JUST Food! · Apr 4, 2026 · 20m

In Part 2 of this ultra-processed foods series, we go behind the curtain. Not the boring org chart stuff. The unexpected roles and design choices that shape the experience of eating ultra-processed foods, like crunch sound, texture engineering, aroma design, and how foods are built to dissolve and “go down” fast.

In this episode

What it really means to “design” a food experience

The crunch and sound piece

Texture engineering

Aroma design

Melt and flavor release

Packaging as a crunch and texture protector

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