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Latest / Found in AI: AI Search Visibility, SEO, & GEO

Microsoft Clarity's New AI Citation Filter, LinkedIn's B2B Guide, and Claude Has a New Watermark

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A few stories with real strategic implications, and one that's generating more heat than light this week.

First: Microsoft Clarity adds branded vs. non-branded query segmentation to its AI Citations dashboard. Cassie breaks down what the new filtering actually shows you, why separating brand-led demand from category discovery changes how you interpret your citation data, and what Share of Authority looks like when you can finally split it by query type.

Then: LinkedIn…

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