Latest / The Paul Barron Crypto Show / McDonald's on Ethereum🚀BASE Coins Set To Explode?🔥

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McDonald's on Ethereum🚀BASE Coins Set To Explode?🔥 · The Paul Barron Crypto Show

• 0:05
  Speaker 1: You guys have heard me say this many times before,
• 0:08
  Speaker 1: and that is big brands making their way into crypto
• 0:10
  Speaker 1: will change the game. And today we're going to be
• 0:12
  Speaker 1: breaking down McDonald's move with doodles.
• 0:15
  Speaker 2: You don't want to miss it.
• 0:16
  Speaker 1: My name is Paul Barreon, Welcome back in the tech
• 0:18
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• 0:41
  Speaker 1: your life when it comes to crypto.
• 0:43
  Speaker 2: You guys may not know this.
• 0:44
  Speaker 1: I wrote a book Not Got over a decade ago,
• 0:47
  Speaker 1: and the book was really about a changing consumer landscape
• 0:50
  Speaker 1: that was happening in the restaurant industry. It was all
• 0:52
  Speaker 1: about social and next generation technology. So it has been
• 0:56
  Speaker 1: and I've been going around this for quite some time.
• 0:59
  Speaker 1: Of course, we have been covering the topic of what
• 1:02
  Speaker 1: McDonald's is doing for quite some time because they were
• 1:05
  Speaker 1: the natural next evolution for possibly Web three components.
• 1:10
  Speaker 2: And I think this is just the beginning. There's going
• 1:12
  Speaker 2: to be a lot more of them that will go
• 1:13
  Speaker 2: in that direction. But if you guys want to.
• 1:14
  Speaker 1: Check those videos out, here's what's happening with McDonald's. I
• 1:18
  Speaker 1: want to showcase this right here.
• 1:19
  Speaker 2: This is their x.
• 1:20
  Speaker 1: Account four point seven million followers, and guess what they
• 1:24
  Speaker 1: just dropped right there, drinking out of a mcafe and
• 1:27
  Speaker 1: doodles exclusively starting right.
• 1:29
  Speaker 2: Now on the eighteenth.
• 1:30
  Speaker 1: So just around the corner here we will have these
• 1:34
  Speaker 1: available now. Doodles, as we all know, is a Web
• 1:36
  Speaker 1: three NFT project. How is all this going to be
• 1:39
  Speaker 1: tied in to McDonald's. I think this is all built
• 1:42
  Speaker 1: around a brand IP component. When you jump over to
• 1:45
  Speaker 1: find a little bit more about this, this is the
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  Speaker 1: McDonald's Dot Doodles dot app. This is McDonald's main app.
• 1:51
  Speaker 1: And of course the cool thing right here is the integration.
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  Speaker 1: This is something that we've talked about quite a bit,
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  Speaker 1: and that is for any major company like McDonald's or
• 1:59
  Speaker 1: others to really roll something out in this next generation tech,
• 2:03
  Speaker 1: you've got to do it in your main line features
• 2:07
  Speaker 1: of how you're communicating to the customer, and that is
• 2:09
  Speaker 1: what they're doing.
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  Speaker 2: So kudo's McDonald's right there.
• 2:11
  Speaker 1: There's going to be digital apparel for your characters that
• 2:14
  Speaker 1: is eventually going to move to a physical component. Hence
• 2:18
  Speaker 1: the whole idea around figitals, and of course the way
• 2:20
  Speaker 1: they're doing it is with these collectors. So here's a
• 2:23
  Speaker 1: good example. They're also made some crazy rare enamel pins.
• 2:25
  Speaker 1: These are going to both be physical and digital tied
• 2:28
  Speaker 1: up into Again, brands starting to understand what this means
• 2:33
  Speaker 1: in terms of building IP and consumer connectivity. I say
• 2:37
  Speaker 1: it all the time, is it is the next generation
• 2:40
  Speaker 1: of where marketing is going to be going for big
• 2:42
  Speaker 1: brands and really any brand for that matter. But definitely
• 2:46
  Speaker 1: kudos to McDonald's. This one is a big one. I
• 2:49
  Speaker 1: think this will be one that will be easily one.
• 2:52
  Speaker 1: Here's a good example. This is one of the team
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  Speaker 1: leads at McDonald's. All their digital components will be traded
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  Speaker 1: within the Doodles app, the studio app, and that course
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  Speaker 1: is all writing on base, which is something we talk
• 3:03
  Speaker 1: about here a lot in terms of the base growth.
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  Speaker 2: The other thing that's going to play into this is.
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  Speaker 1: How they advertise it this is the in store Kiosk
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  Speaker 1: program within McDonald's.
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  Speaker 2: So this is a big.
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  Speaker 1: Deal because it's exposing the massive millions of people to
• 3:18
  Speaker 1: what is going on right here. And I think this
• 3:20
  Speaker 1: will start to create a lot of curiosity around how
• 3:24
  Speaker 1: this program is going to work.
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  Speaker 2: This could be a big one for sure.
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  Speaker 1: The other thing is is the way that they're going
• 3:29
  Speaker 1: to go out and really kind of expose this. And
• 3:31
  Speaker 1: this is talking about a new kind of collaboration and
• 3:34
  Speaker 1: they're going to call it a test, but it's talking
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  Speaker 1: about one hundred million cups. Now, this is pretty significant.
• 3:38
  Speaker 1: One hundred million people, even a very small fraction go
• 3:42
  Speaker 1: out and explore the app on doodles. It's going to
• 3:45
  Speaker 1: expose them to the base ecosystem. We all know what
• 3:48
  Speaker 1: that means. Ethereum is playing into this as well. I
• 3:51
  Speaker 1: want to go to a clip real quick, because this
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  Speaker 1: is the how the collectible cups went viral.
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  Speaker 2: Take a look.
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  Speaker 3: McDonald's is currently giving away these collectible cups honoring classic
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  Speaker 3: Happy Meal toys like the Teeny Babies, Jurassic Park cups,
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  Speaker 3: and Shrek toys. The catches that you'll just be given
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  Speaker 3: this cup in an opaque blue bag, so you won't
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  Speaker 3: know which cup you're getting exactly. This seller is pricing
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  Speaker 3: the Hello Kitty Snoopy cup for forty five dollars, which
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  Speaker 3: is pretty crazy because these things are actually selling for
• 4:16
  Speaker 3: more than the original Jurassic Park cups that they were
• 4:18
  Speaker 3: paying tribute to.
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  Speaker 1: Those cups that I just talked about right there. This
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  Speaker 1: is what saved their Q three earnings, so take a look.
• 4:25
  Speaker 4: We acknowledged that our performance so far this year has
• 4:28
  Speaker 4: fallen short of expectations, with negative global COMP sales for
• 4:32
  Speaker 4: the quarter amid a challenging industry environment. However, US COMP
• 4:36
  Speaker 4: sales were positive for the third quarter.
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  Speaker 5: Recently, we launched the Collector's Edition campaign and drove high checked,
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  Speaker 5: full margin traffic into our restaurants and giving customers more
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  Speaker 5: reason to purchase core menu items. The campaign drove customers
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  Speaker 5: to our restaurants, especially in the US. Collector's Edition maximized
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  Speaker 5: the power and scale of our global brand while ensuring
• 4:59
  Speaker 5: local fas, flexibility and cultural relevance to connect fans in
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  Speaker 5: unexpected ways. Similarly, the UK's near sellout of the Grimace
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  Speaker 5: Shake promotion in forty eight hours is proof that when
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  Speaker 5: we share and scale world class ideas across market we
• 5:15
  Speaker 5: can maximize impact investing in innovation, compairing that with fresh
• 5:19
  Speaker 5: marketing ideas.
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  Speaker 1: All right, So I think McDonald's came to a realization here,
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  Speaker 1: and that is that collectibles are our thing. It is
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  Speaker 1: going to be something that they're going to be a
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  Speaker 1: part of from a brand ig P delivery point going forward.
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  Speaker 2: They are going to have.
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  Speaker 1: To figure out how to scale this though, and I
• 5:35
  Speaker 1: think the only way it scales is to move it
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  Speaker 1: into digital.
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  Speaker 2: That's where Doodles comes in. Doodle's studio moves to base.
• 5:43
  Speaker 1: We talked about this not too long ago on Magic
• 5:46
  Speaker 1: Eden just to give an example. This is what Doodles
• 5:48
  Speaker 1: is doing after the launch and the relationship with McDonald's.
• 5:51
  Speaker 1: I anticipate we're probably going to see a lot of
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  Speaker 1: movement on the NFT project itself.
• 5:56
  Speaker 2: I'm going to go to.
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  Speaker 1: Another clip here and this will get into a little
• 5:58
  Speaker 1: bit more detail on Doodle CEO saying hey, get ready
• 6:02
  Speaker 1: to watch this.
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  Speaker 6: We have over two hundred and sixty million views on
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  Speaker 6: YouTube this year. Like that's massive. No one in Web
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  Speaker 6: three comes even close to that. This product that we've
• 6:11
  Speaker 6: developed in the Doodle studio, like We're over forty thousand
• 6:14
  Speaker 6: users now in very short order. So what you can
• 6:17
  Speaker 6: expect from us more entertainment product, some massive brand partnerships.
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  Speaker 6: That's going to get not just everybody in Web three excited,
• 6:25
  Speaker 6: but people far and wide around the world.
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  Speaker 1: The potential for an extension of the brand itself. The
• 6:31
  Speaker 1: collaborations are going to start pouring in, but I think
• 6:34
  Speaker 1: you're going to see a handful of others that will
• 6:36
  Speaker 1: also make their way into the market. Here's one to
• 6:40
  Speaker 1: be thinking about it. Grimas may be the endplay here,
• 6:42
  Speaker 1: and I'll explain that in a second. This is what
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  Speaker 1: they serve on a daily basis right there, eight million
• 6:48
  Speaker 1: cups of coffee a day. They're testing this with one
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  Speaker 1: hundred million, so you're talking basically about.
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  Speaker 2: Two weeks of supply.
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  Speaker 1: This could go viral so fast and could become the
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  Speaker 1: next level of how brands truly start to tack into this.
• 7:03
  Speaker 1: This is what I think is huge and why it matters.
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  Speaker 1: But Donald also is doing a drop of their first
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  Speaker 1: reviewsable cups. Now, this isn't necessarily the answer, and I'll
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  Speaker 1: explain it in a second, but the idea is is
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  Speaker 1: they're looking at reusable cups as a collectible. They're probably
• 7:20
  Speaker 1: going to tie this in. I think the real question
• 7:22
  Speaker 1: here is how do they figure out scale.
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  Speaker 2: We've talked about it a couple of times.
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  Speaker 1: Scale is one of the biggest things that you have
• 7:28
  Speaker 1: to be able to do, so much so that Pepsi,
• 7:31
  Speaker 1: Starbucks all looking at the same thing, reusable cups. Let's
• 7:35
  Speaker 1: go go this direction. If you're looking at brand ip though,
• 7:39
  Speaker 1: the delivery of that can only go so far because
• 7:42
  Speaker 1: eventually you're going to be looking at problems with plastic
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  Speaker 1: in general. That's not going to be something that the
• 7:48
  Speaker 1: next generation is going to be fond of. It's also
• 7:51
  Speaker 1: already being attacked in many other countries. Global companies like
• 7:55
  Speaker 1: Starbucks and McDonald's are definitely going to face some headwinds
• 7:58
  Speaker 1: on all of that. I want to go to this
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  Speaker 1: right here, because this is the vice president of marketing
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  Speaker 1: over at mcdonale's explaining a little bit more about this program.
• 8:06
  Speaker 2: Take a look. Can you talk about a career highlight
• 8:09
  Speaker 2: for you?
• 8:09
  Speaker 7: I took my mom to South Africa. She's from, of course,
• 8:12
  Speaker 7: a different generation, and we stopped at a McDonald's and
• 8:15
  Speaker 7: when we walked into the McDonald's, I was like, this
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  Speaker 7: is my cup and she was like, yell is whatever.
• 8:20
  Speaker 7: I know you work at McDonald's. Let's just get some coffee.
• 8:22
  Speaker 7: I was like, no, no, no, this is the cup
• 8:24
  Speaker 7: that I designed. They carried that US Design international, and
• 8:28
  Speaker 7: I didn't realize that at the time. It was a
• 8:31
  Speaker 7: career moment for me.
• 8:32
  Speaker 6: The business impact of the Grimma's birthday was significant and sustained,
• 8:36
  Speaker 6: and you could actually measure that correct.
• 8:38
  Speaker 7: Yes, can't reveal numbers, but we saw our fans starting
• 8:42
  Speaker 7: to talk about Grimace more on our behalf. It started
• 8:45
  Speaker 7: within our adult happy meal that we had. People got
• 8:48
  Speaker 7: really excited about those characters again. We started running out
• 8:52
  Speaker 7: and the fans were like, it's okay. McDonald's is always
• 8:55
  Speaker 7: about assured supplier. For the years I've been here, it's
• 8:57
  Speaker 7: always been about a shared supply where the consumer behave
• 9:00
  Speaker 7: is changing to where it is okay to have scarcity,
• 9:03
  Speaker 7: okay to run out on certain things. Now we're not
• 9:06
  Speaker 7: going to run out of a big Mac. It allowed
• 9:08
  Speaker 7: us to enter the conversation in a more authentic way,
• 9:11
  Speaker 7: and I am excited to see how that voice is
• 9:14
  Speaker 7: going to continue to grow and continue to shape what
• 9:18
  Speaker 7: is going on in the industry. Whatever it is there
• 9:21
  Speaker 7: is just something right now that is happening, and it's
• 9:24
  Speaker 7: been happening in the little parts, but now it's like
• 9:26
  Speaker 7: it's unleashed, unconstrained, and I'm excited about that, all right.
• 9:31
  Speaker 2: So I'm in agreement with her. I'm excited about it too.
• 9:33
  Speaker 1: And remember that Grimace, I think is still the cornerstone
• 9:36
  Speaker 1: of where a digital ip could extend. For McDonald's one
• 9:41
  Speaker 1: of the few that are out there that could really
• 9:43
  Speaker 1: win big. We've talked about this many times. We did
• 9:45
  Speaker 1: a whole video on what we thought.
• 9:47
  Speaker 2: All right.
• 9:47
  Speaker 1: So another thing on the same point talking point here
• 9:51
  Speaker 1: was the Grimace hack and this happened on their Instagram account.
• 9:55
  Speaker 1: There was a solonotoken created on it, you know, the
• 9:58
  Speaker 1: scam began, and I think that have been the thing
• 10:00
  Speaker 1: that kind of turned them away from Solana and maybe
• 10:04
  Speaker 1: over into Base. So this was a situation that I
• 10:07
  Speaker 1: think all blockchains out there need to understand this. This
• 10:10
  Speaker 1: is a scenario, especially we see more and more big
• 10:13
  Speaker 1: brands kind of going in this direction. What kind of
• 10:16
  Speaker 1: platform are we going to start to see a lot
• 10:18
  Speaker 1: more of this?
• 10:18
  Speaker 2: Well, right here, you've.
• 10:19
  Speaker 1: Got potentially one of it, and that is one billion transactions,
• 10:23
  Speaker 1: and it's just now moving all happening over on Base.
• 10:27
  Speaker 1: Some other things that are happening on Base, of course,
• 10:29
  Speaker 1: is the Mimi ecosystem. There's bread obviously, mister Miggles. All
• 10:33
  Speaker 1: of this starting to show up, and I think this
• 10:34
  Speaker 1: will be just more fuel for brands to really start
• 10:38
  Speaker 1: to understand. I think the key here will be when
• 10:41
  Speaker 1: brands start to figure out how meme coins work. That'll
• 10:44
  Speaker 1: be very interesting. Who are the other winners, Well, optimism
• 10:47
  Speaker 1: could be right there. They're in a position right now
• 10:50
  Speaker 1: where the token is suppressed. Some One other thing, of
• 10:54
  Speaker 1: course is Kracking is launching their main net on optimism
• 10:58
  Speaker 1: in Q one of next. So again this just piles
• 11:01
  Speaker 1: in to the optimistic position of where all this could
• 11:05
  Speaker 1: be going. All right, hopefully this gives you a little
• 11:08
  Speaker 1: bit of a breakdown on this. I think you're going
• 11:10
  Speaker 1: to see a lot more of these kinds of collaborations.
• 11:12
  Speaker 1: This may just be the very beginning with McDonald's and
• 11:15
  Speaker 1: many others. But scalability is going to be very critical here,
• 11:18
  Speaker 1: and I think that's where digital becomes reality. So a
• 11:22
  Speaker 1: big one. Make sure and get in on the diamond circle.
• 11:24
  Speaker 1: It's a great place to get additional content. Follow me
• 11:26
  Speaker 1: out there on x at Paul Baron. We'll catch you
• 11:28
  Speaker 1: next time right here on tech bath