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How Duolingo's Data-Driven Ads Defy Traditional Marketing
Duolingo has become a cultural phenomenon not just through its language app, but through its aggressive, data-backed advertising strategy. In this episode of Marketing Made Simple with Fexingo, we explore how the company uses real-time performance data to fuel its viral campaigns, turning user engagement metrics into compelling ad creatives that resonate globally. We look at specific examples of how Duolingo’s marketing team leverages A/B testing and social listening to create content that feels organic yet is meticulously engineered for conversion. Learn how a freemium model can support a…
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