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Midterm Mania: What Political Consultants Actually Do with Michelle Coyle
Political midterms are fun, aren't they? You can’t escape the TV ads that dominate your favorite streaming shows on Hulu and Max. Your FB looks like your old high school buddies are in a keyboard war with each other. And your nervous system is 100% fried eggs. I mean, do these ads work? What is it like to work in politics when the entire world seems to be on fire and shouting for attention from every angle?
Michelle Coyle told me those ads are the single most effective tool a campaign has. Michelle runs the Political Business Institute, coaching the consultants who build the campaigns…
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