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How a Family-Owned Brewery Pivoted to Non-Alcoholic Beer
In this episode of The Pivot Podcast, Lucas and Luna explore the unlikely success story of a century-old family brewery that bet its future on non-alcoholic beer. When the founder's great-grandson took over in 2018, the company was losing shelf space to craft brewers and facing declining sales. Instead of doubling down on traditional lagers, they invested heavily in a dealcoholization process that preserved flavor, and launched a line that now accounts for a surprising 40 percent of revenue. We break down the numbers, the risks, and the marketing pivot that turned a stodgy brand into a…
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