Latest / Private Equity Data Guy / Will Data Workers Lose Their Jobs? Expert Tris Burns talks about it.

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Will Data Workers Lose Their Jobs? Expert Tris Burns talks about it. · Private Equity Data Guy

• 0:00
  I
• 0:00
  think
• 0:00
  the
• 0:00
  ability
• 0:00
  to
• 0:01
  put
• 0:01
  yourself
• 0:01
  in
• 0:01
  the
• 0:02
  shoes
• 0:02
  of
• 0:02
  your
• 0:02
  audience,
• 0:03
  really
• 0:04
  in
• 0:04
  anything
• 0:04
  that
• 0:04
  you
• 0:04
  do.
• 0:05
  This
• 0:05
  isn't
• 0:05
  even
• 0:06
  limited
• 0:06
  to
• 0:06
  data
• 0:07
  by
• 0:07
  any
• 0:07
  means.
• 0:08
  You
• 0:08
  can
• 0:08
  literally
• 0:08
  learn
• 0:09
  anything
• 0:10
  that
• 0:10
  you
• 0:10
  want
• 0:11
  to
• 0:11
  learn
• 0:12
  for
• 0:12
  free.
• 0:12
  You
• 0:13
  were
• 0:13
  hired
• 0:13
  because
• 0:13
  you're
• 0:14
  really
• 0:14
  smart.
• 0:14
  They
• 0:15
  hired
• 0:15
  you
• 0:15
  because
• 0:16
  they
• 0:16
  trust
• 0:16
  you.
• 0:17
  They
• 0:17
  hired
• 0:17
  you
• 0:18
  because
• 0:18
  you
• 0:18
  demonstrated
• 0:19
  your
• 0:19
  capability
• 0:19
  throughout
• 0:20
  the
• 0:21
  interview
• 0:21
  process.
• 0:22
  You've
• 0:22
  been
• 0:22
  here
• 0:22
  for
• 0:22
  however
• 0:23
  long
• 0:23
  you've
• 0:23
  been
• 0:23
  here
• 0:23
  and
• 0:24
  you're
• 0:24
  still
• 0:24
  there.
• 0:25
  This
• 0:25
  is
• 0:25
  the
• 0:25
  Scale
• 0:26
  your
• 0:26
  Business
• 0:26
  with
• 0:27
  Data
• 0:27
  podcast
• 0:28
  with
• 0:28
  Graham
• 0:28
  Crawford
• 0:29
  of
• 0:29
  Crawford
• 0:29
  McMillan.
• 0:30
  You're
• 0:31
  now
• 0:31
  listening
• 0:31
  to
• 0:31
  the
• 0:31
  only
• 0:32
  podcast
• 0:32
  that
• 0:32
  is
• 0:32
  designed
• 0:33
  from
• 0:33
  the
• 0:33
  ground
• 0:33
  up
• 0:34
  to
• 0:34
  bring
• 0:34
  you
• 0:34
  insights
• 0:35
  and
• 0:35
  stories
• 0:35
  from
• 0:36
  real
• 0:36
  data
• 0:36
  experts.
• 0:37
  You'll
• 0:38
  learn
• 0:38
  how
• 0:38
  to
• 0:38
  use
• 0:38
  the
• 0:38
  power
• 0:39
  of
• 0:39
  data
• 0:39
  to
• 0:39
  take
• 0:39
  your
• 0:39
  business
• 0:40
  to
• 0:40
  the
• 0:40
  next
• 0:40
  level.
• 0:41
  With
• 0:41
  Graham
• 0:41
  and
• 0:42
  his
• 0:42
  guests,
• 0:43
  they're
• 0:43
  also
• 0:43
  going
• 0:43
  to
• 0:44
  show
• 0:44
  you
• 0:44
  how
• 0:44
  the
• 0:44
  data
• 0:44
  is
• 0:45
  often
• 0:45
  the
• 0:45
  gold
• 0:45
  hidden
• 0:46
  in
• 0:46
  plain
• 0:46
  sight
• 0:46
  and
• 0:47
  how
• 0:47
  it
• 0:47
  will
• 0:47
  unblock
• 0:48
  the
• 0:48
  road
• 0:48
  to
• 0:49
  growth
• 0:49
  ahead.
• 0:50
  With
• 0:50
  the
• 0:50
  clarity
• 0:50
  of
• 0:50
  vision
• 0:51
  and
• 0:51
  inspiring
• 0:52
  leadership
• 0:52
  of
• 0:52
  change,
• 0:53
  your
• 0:53
  business
• 0:53
  should
• 0:54
  be
• 0:54
  able
• 0:54
  to
• 0:54
  make
• 0:54
  multimillion
• 0:55
  dollar
• 0:55
  decisions
• 0:56
  in
• 0:56
  minutes,
• 0:57
  not
• 0:58
  months.
• 0:58
  So
• 0:58
  let's
• 0:59
  get
• 0:59
  started.
• 0:59
  Thanks
• 1:00
  for
• 1:00
  listening.
• 1:01
  Hey,
• 1:01
  everyone.
• 1:01
  Welcome
• 1:02
  back
• 1:02
  to
• 1:02
  Scale
• 1:02
  youe
• 1:02
  Business
• 1:03
  with
• 1:03
  Data.
• 1:03
  Welcome
• 1:04
  to
• 1:04
  the
• 1:04
  show
• 1:04
  where
• 1:05
  we
• 1:05
  deep
• 1:05
  dive
• 1:06
  into
• 1:06
  the
• 1:06
  world
• 1:06
  of
• 1:06
  data
• 1:06
  leadership
• 1:07
  with
• 1:07
  experts
• 1:07
  who
• 1:07
  are
• 1:08
  transforming
• 1:08
  how
• 1:09
  organizations
• 1:10
  leverage
• 1:10
  their
• 1:10
  data
• 1:11
  assets.
• 1:12
  Today,
• 1:12
  I'm
• 1:12
  thrilled
• 1:13
  to
• 1:13
  welcome
• 1:13
  Tristan
• 1:14
  Burns,
• 1:14
  a
• 1:14
  distinguished
• 1:15
  data
• 1:15
  leadership
• 1:16
  coach
• 1:16
  who
• 1:16
  helps
• 1:17
  organizations
• 1:17
  understand
• 1:18
  that
• 1:18
  data
• 1:18
  is
• 1:18
  not
• 1:19
  merely
• 1:19
  a
• 1:19
  technical
• 1:19
  challenge,
• 1:20
  but
• 1:20
  a
• 1:20
  powerful
• 1:21
  business
• 1:21
  driver.
• 1:22
  With
• 1:22
  extensive
• 1:23
  experience
• 1:24
  as
• 1:24
  global
• 1:24
  head
• 1:24
  of
• 1:25
  data
• 1:25
  at
• 1:25
  Fortune
• 1:25
  500
• 1:26
  company
• 1:26
  and
• 1:27
  now
• 1:27
  as
• 1:27
  a
• 1:27
  consultant,
• 1:28
  coach
• 1:28
  and
• 1:28
  mentor,
• 1:29
  Tris
• 1:29
  brings
• 1:30
  unique
• 1:30
  insights
• 1:31
  into
• 1:31
  developing
• 1:31
  data
• 1:32
  centric
• 1:32
  cultures
• 1:32
  that
• 1:33
  maximize
• 1:33
  strategic
• 1:34
  roi.
• 1:34
  He's
• 1:35
  been
• 1:35
  endorsed
• 1:35
  by
• 1:35
  Tech
• 1:36
  Nation
• 1:36
  as
• 1:36
  a
• 1:37
  global
• 1:37
  talent
• 1:37
  in
• 1:37
  tech.
• 1:37
  He
• 1:38
  speaks
• 1:38
  at
• 1:38
  numerous
• 1:38
  tech
• 1:38
  events
• 1:39
  and
• 1:39
  has
• 1:39
  founded
• 1:39
  two
• 1:40
  marketplace
• 1:40
  businesses.
• 1:41
  Tris,
• 1:41
  it's
• 1:42
  a
• 1:42
  pleasure
• 1:42
  to
• 1:42
  have
• 1:43
  you
• 1:43
  join
• 1:43
  us
• 1:43
  today
• 1:44
  and
• 1:44
  to
• 1:44
  explore
• 1:45
  how
• 1:45
  data
• 1:45
  teams
• 1:46
  can
• 1:46
  truly
• 1:46
  demonstrate
• 1:46
  their
• 1:47
  value
• 1:47
  to
• 1:47
  leadership.
• 1:47
  So
• 1:48
  welcome
• 1:48
  to
• 1:48
  the
• 1:48
  show.
• 1:48
  It's
• 1:48
  great
• 1:49
  to
• 1:49
  chat
• 1:49
  to
• 1:49
  you
• 1:49
  again.
• 1:49
  Thanks,
• 1:50
  Graham.
• 1:50
  It's
• 1:50
  great
• 1:51
  to
• 1:51
  be
• 1:51
  here.
• 1:51
  I'm
• 1:52
  really
• 1:52
  looking
• 1:52
  forward
• 1:52
  to
• 1:52
  the
• 1:52
  conversation.
• 1:53
  You've
• 1:54
  been
• 1:54
  doing
• 1:54
  some
• 1:54
  crazy
• 1:54
  things
• 1:55
  and
• 1:55
  been
• 1:55
  all
• 1:56
  over
• 1:56
  the
• 1:56
  place.
• 1:56
  So
• 1:57
  I
• 1:57
  think
• 1:57
  when
• 1:57
  we
• 1:58
  spoke,
• 1:58
  you
• 1:58
  were
• 1:58
  doing
• 1:59
  some
• 1:59
  visiting
• 1:59
  in
• 2:00
  Australia.
• 2:01
  So
• 2:01
  like,
• 2:01
  how
• 2:02
  was
• 2:02
  Australia
• 2:02
  and
• 2:03
  what
• 2:03
  did
• 2:03
  you
• 2:03
  get
• 2:04
  up
• 2:04
  to
• 2:04
  when
• 2:04
  you
• 2:04
  were
• 2:04
  out
• 2:04
  there?
• 2:04
  So
• 2:05
  visiting
• 2:05
  family
• 2:05
  was
• 2:05
  the
• 2:06
  main
• 2:06
  reason
• 2:06
  for
• 2:06
  the
• 2:06
  trip
• 2:07
  at
• 2:07
  Easter
• 2:07
  time
• 2:07
  and
• 2:07
  everything,
• 2:08
  and
• 2:08
  my
• 2:08
  nephews
• 2:09
  on
• 2:09
  holidays.
• 2:09
  So,
• 2:09
  yeah,
• 2:10
  spending
• 2:10
  time
• 2:11
  with
• 2:11
  family.
• 2:11
  We
• 2:11
  visited
• 2:13
  Brisbane,
• 2:13
  where
• 2:13
  I'm
• 2:13
  from,
• 2:14
  and
• 2:14
  went
• 2:14
  to
• 2:15
  Melbourne
• 2:15
  where
• 2:15
  I
• 2:15
  have
• 2:15
  a
• 2:15
  brother
• 2:16
  that
• 2:16
  lives
• 2:16
  there
• 2:16
  and
• 2:17
  just
• 2:18
  did
• 2:18
  some
• 2:18
  sightseeing
• 2:18
  there
• 2:18
  as
• 2:19
  well.
• 2:19
  But
• 2:20
  yeah,
• 2:20
  lots
• 2:21
  of
• 2:21
  beach
• 2:21
  time,
• 2:21
  lots
• 2:21
  of
• 2:22
  sun.
• 2:22
  It's
• 2:22
  still
• 2:22
  quite
• 2:23
  warm
• 2:23
  there.
• 2:23
  Even
• 2:23
  though
• 2:23
  it's
• 2:24
  technically,
• 2:24
  technically
• 2:25
  autumn.
• 2:26
  I
• 2:26
  would
• 2:26
  say
• 2:27
  it's
• 2:27
  probably
• 2:28
  like
• 2:28
  the
• 2:29
  best
• 2:29
  of
• 2:29
  British
• 2:29
  summer
• 2:30
  is
• 2:30
  how
• 2:30
  I
• 2:30
  would
• 2:30
  describe
• 2:31
  an
• 2:31
  Australian
• 2:31
  autumn.
• 2:32
  Ooh,
• 2:34
  yeah,
• 2:34
  the
• 2:34
  tourist
• 2:34
  board
• 2:35
  is
• 2:35
  going
• 2:35
  to
• 2:35
  have
• 2:35
  to
• 2:35
  be
• 2:37
  sending
• 2:37
  you
• 2:37
  some
• 2:37
  kickbacks
• 2:38
  for
• 2:38
  that.
• 2:38
  I
• 2:38
  mean,
• 2:38
  it
• 2:39
  sounds
• 2:39
  like
• 2:40
  a
• 2:40
  good
• 2:40
  reason
• 2:40
  to
• 2:41
  go.
• 2:41
  And
• 2:41
  like,
• 2:42
  I
• 2:42
  can't
• 2:43
  let
• 2:43
  us
• 2:43
  go
• 2:43
  further
• 2:43
  without
• 2:44
  mentioning
• 2:45
  the
• 2:45
  picture
• 2:45
  I
• 2:45
  saw
• 2:46
  of
• 2:46
  you
• 2:46
  in
• 2:46
  a
• 2:46
  fighter
• 2:47
  jet
• 2:48
  that
• 2:48
  you
• 2:48
  posted
• 2:49
  on
• 2:49
  LinkedIn.
• 2:49
  Like,
• 2:49
  tell
• 2:50
  me
• 2:50
  more
• 2:50
  about
• 2:50
  that
• 2:50
  experience.
• 2:51
  It
• 2:51
  sounds
• 2:51
  incredible.
• 2:52
  I
• 2:52
  had
• 2:52
  a
• 2:52
  milestone
• 2:53
  birthday
• 2:53
  while
• 2:53
  I
• 2:53
  was
• 2:53
  out
• 2:54
  there.
• 2:54
  I'm
• 2:54
  sure
• 2:54
  you
• 2:54
  can
• 2:55
  guess
• 2:55
  which
• 2:55
  one
• 2:55
  it
• 2:55
  was.
• 2:56
  And
• 2:56
  my
• 2:57
  wife,
• 2:57
  happy
• 2:57
  21st.
• 2:58
  Thank
• 2:58
  you
• 2:58
  very
• 2:59
  much.
• 2:59
  And
• 3:00
  my
• 3:00
  wife,
• 3:01
  a
• 3:01
  big
• 3:01
  surprise,
• 3:02
  purchased
• 3:03
  me
• 3:03
  a
• 3:03
  ride
• 3:03
  in
• 3:04
  a
• 3:04
  fighter
• 3:04
  jet.
• 3:05
  L39
• 3:06
  Albatross
• 3:08
  is
• 3:08
  the
• 3:08
  name
• 3:08
  of
• 3:09
  the
• 3:09
  plane.
• 3:09
  And
• 3:09
  it
• 3:09
  was
• 3:10
  a
• 3:10
  20
• 3:10
  or
• 3:10
  30
• 3:10
  minute
• 3:11
  experience
• 3:12
  where
• 3:12
  we
• 3:12
  took
• 3:12
  off
• 3:12
  and
• 3:13
  did
• 3:13
  some
• 3:13
  acrobatic
• 3:14
  aerial
• 3:14
  acrobatics
• 3:15
  over
• 3:16
  some
• 3:16
  of
• 3:16
  the
• 3:16
  lakes
• 3:17
  and
• 3:17
  stuff
• 3:18
  south
• 3:18
  of
• 3:18
  Brisbane.
• 3:20
  I
• 3:20
  loved
• 3:21
  it.
• 3:21
  It
• 3:21
  had
• 3:21
  been
• 3:21
  a
• 3:21
  childhood
• 3:22
  dream
• 3:22
  of
• 3:22
  mine.
• 3:23
  They
• 3:23
  talk
• 3:24
  about
• 3:24
  loving
• 3:25
  Top
• 3:25
  Gun
• 3:25
  as
• 3:25
  a
• 3:25
  kid
• 3:25
  and
• 3:26
  knowing
• 3:26
  a
• 3:27
  lot
• 3:27
  about
• 3:27
  fighter
• 3:27
  planes
• 3:27
  and
• 3:28
  being
• 3:28
  into
• 3:28
  that
• 3:28
  kind
• 3:28
  of
• 3:28
  thing.
• 3:28
  No,
• 3:29
  I'm
• 3:29
  not
• 3:29
  pro
• 3:29
  war
• 3:29
  or
• 3:29
  anything.
• 3:30
  I
• 3:30
  just
• 3:30
  like
• 3:31
  the
• 3:31
  planes.
• 3:32
  How
• 3:32
  did
• 3:32
  it
• 3:32
  feel
• 3:33
  like
• 3:33
  be
• 3:33
  like.
• 3:34
  Obviously
• 3:35
  many
• 3:35
  of
• 3:35
  us
• 3:35
  are
• 3:36
  familiar
• 3:36
  with
• 3:36
  the
• 3:36
  sensation
• 3:37
  of
• 3:37
  a
• 3:37
  passenger
• 3:38
  jet.
• 3:38
  Like,
• 3:38
  how
• 3:38
  did
• 3:38
  it
• 3:39
  feel
• 3:39
  different
• 3:39
  to
• 3:39
  that?
• 3:40
  Right.
• 3:40
  So
• 3:40
  I
• 3:41
  expected
• 3:41
  it
• 3:41
  to
• 3:41
  be,
• 3:42
  you
• 3:42
  know,
• 3:42
  this
• 3:42
  is
• 3:42
  very
• 3:42
  small
• 3:43
  aircraft.
• 3:43
  It's
• 3:44
  got
• 3:44
  this
• 3:44
  rocket
• 3:44
  behind
• 3:44
  it.
• 3:45
  I
• 3:45
  expected
• 3:45
  it
• 3:46
  to
• 3:46
  feel
• 3:46
  very
• 3:46
  unsafe
• 3:47
  and
• 3:47
  very
• 3:47
  rickety
• 3:48
  and
• 3:49
  like
• 3:49
  vibrating
• 3:50
  the
• 3:50
  whole
• 3:50
  time.
• 3:50
  It
• 3:51
  was
• 3:51
  so
• 3:51
  smooth.
• 3:53
  When
• 3:53
  we
• 3:53
  took
• 3:53
  off,
• 3:54
  it
• 3:54
  was
• 3:54
  like
• 3:54
  being
• 3:55
  like
• 3:55
  the
• 3:55
  A380
• 3:55
  where
• 3:56
  you
• 3:56
  don't
• 3:56
  even
• 3:56
  notice
• 3:56
  that
• 3:56
  you've
• 3:56
  taken
• 3:57
  off
• 3:57
  kind
• 3:57
  of
• 3:57
  experience.
• 3:58
  I
• 3:58
  was
• 3:58
  like,
• 3:58
  oh.
• 3:59
  Because
• 4:00
  he
• 4:00
  took
• 4:00
  off
• 4:00
  so
• 4:00
  gently.
• 4:01
  But
• 4:01
  then
• 4:01
  not
• 4:02
  long
• 4:02
  after,
• 4:02
  he
• 4:03
  really
• 4:03
  went
• 4:03
  for
• 4:03
  altitude
• 4:04
  and
• 4:05
  I
• 4:05
  wasn't
• 4:05
  expecting
• 4:06
  it
• 4:06
  and
• 4:06
  it
• 4:06
  just
• 4:06
  totally
• 4:07
  like
• 4:08
  threw
• 4:08
  my
• 4:08
  stomach
• 4:08
  up
• 4:08
  in
• 4:09
  the
• 4:09
  air.
• 4:09
  But
• 4:09
  that
• 4:10
  was
• 4:10
  the
• 4:10
  worst
• 4:10
  of
• 4:10
  it
• 4:10
  the
• 4:11
  entire
• 4:11
  time.
• 4:11
  Even
• 4:12
  after
• 4:12
  that,
• 4:12
  when
• 4:12
  we
• 4:12
  did
• 4:12
  barrel
• 4:13
  rolls
• 4:13
  and
• 4:13
  some
• 4:13
  loop
• 4:14
  de
• 4:14
  loops
• 4:14
  and
• 4:14
  things
• 4:14
  like
• 4:15
  that,
• 4:16
  I
• 4:16
  was
• 4:16
  fine.
• 4:16
  I
• 4:17
  felt
• 4:17
  the
• 4:17
  GS
• 4:17
  a
• 4:17
  little
• 4:17
  bit
• 4:18
  and
• 4:18
  I
• 4:18
  had
• 4:18
  to
• 4:18
  like
• 4:19
  monitor
• 4:19
  my
• 4:19
  breathing
• 4:20
  so
• 4:20
  I
• 4:20
  didn't,
• 4:20
  you
• 4:20
  know,
• 4:22
  pass
• 4:22
  out,
• 4:22
  thank
• 4:22
  God.
• 4:23
  Didn't
• 4:23
  come
• 4:23
  close
• 4:23
  to
• 4:23
  that.
• 4:24
  But
• 4:24
  it
• 4:24
  was
• 4:24
  so
• 4:25
  cool.
• 4:25
  Like
• 4:25
  they
• 4:26
  talk
• 4:26
  about
• 4:26
  negative
• 4:26
  and
• 4:27
  positive
• 4:27
  GS,
• 4:27
  so
• 4:27
  the
• 4:28
  positive
• 4:28
  GS
• 4:28
  are
• 4:28
  when
• 4:28
  you're
• 4:29
  going
• 4:29
  up
• 4:29
  and
• 4:29
  that's
• 4:30
  where
• 4:30
  you
• 4:30
  can't
• 4:31
  take
• 4:31
  your
• 4:31
  feet
• 4:31
  off
• 4:31
  the
• 4:31
  ground
• 4:31
  and
• 4:32
  you're
• 4:32
  just
• 4:32
  stuck
• 4:33
  in
• 4:33
  the
• 4:33
  chair
• 4:33
  and
• 4:33
  you're
• 4:33
  like,
• 4:34
  but
• 4:34
  then
• 4:34
  you
• 4:34
  have
• 4:34
  the
• 4:34
  negative
• 4:35
  GS
• 4:35
  where
• 4:35
  you
• 4:35
  kind
• 4:36
  of
• 4:36
  turn
• 4:36
  to
• 4:36
  go
• 4:37
  down
• 4:37
  and
• 4:37
  your
• 4:38
  arms
• 4:38
  just
• 4:38
  kind
• 4:38
  of
• 4:38
  float
• 4:39
  up
• 4:39
  in
• 4:39
  the
• 4:39
  air.
• 4:39
  Like,
• 4:40
  it's
• 4:40
  kind
• 4:40
  of
• 4:41
  the
• 4:41
  weirdest
• 4:41
  thing.
• 4:41
  It's
• 4:41
  almost,
• 4:42
  I
• 4:42
  guess,
• 4:43
  like
• 4:44
  the
• 4:44
  feeling
• 4:44
  of
• 4:44
  weightlessness.
• 4:45
  Watched
• 4:45
  a
• 4:45
  documentary
• 4:46
  about
• 4:46
  a
• 4:46
  performance
• 4:46
  thing
• 4:47
  where
• 4:47
  they
• 4:47
  were
• 4:47
  simulating
• 4:49
  weightlessness
• 4:50
  or
• 4:50
  underwater
• 4:51
  weightlessness
• 4:51
  or.
• 4:52
  And
• 4:52
  that's
• 4:52
  how
• 4:52
  they
• 4:52
  did
• 4:52
  it.
• 4:52
  They
• 4:52
  had
• 4:53
  a,
• 4:53
  like
• 4:53
  a
• 4:54
  767
• 4:54
  that
• 4:55
  they
• 4:55
  did.
• 4:55
  That
• 4:55
  they
• 4:55
  did.
• 4:56
  Did
• 4:56
  this
• 4:56
  with
• 4:56
  and
• 4:57
  like
• 4:57
  floated
• 4:57
  people
• 4:57
  for
• 4:58
  30
• 4:58
  seconds
• 4:58
  in
• 4:58
  the
• 4:59
  air.
• 4:59
  I'm
• 4:59
  gonna
• 4:59
  do
• 4:59
  that
• 4:59
  next.
• 5:00
  I
• 5:00
  think
• 5:00
  that
• 5:00
  would
• 5:00
  be
• 5:00
  cool.
• 5:01
  That's
• 5:01
  next
• 5:01
  on
• 5:02
  the
• 5:02
  list.
• 5:02
  Like,
• 5:03
  it
• 5:03
  wouldn't
• 5:04
  be.
• 5:04
  It
• 5:04
  wouldn't
• 5:04
  be
• 5:04
  this
• 5:05
  podcast
• 5:05
  if
• 5:05
  I
• 5:05
  didn't
• 5:05
  ask
• 5:05
  you
• 5:06
  some
• 5:06
  data
• 5:06
  points.
• 5:06
  Do
• 5:06
  you
• 5:06
  know
• 5:06
  how
• 5:06
  fast
• 5:07
  you
• 5:07
  went?
• 5:07
  Yes.
• 5:08
  So
• 5:08
  it
• 5:08
  was
• 5:09
  700km
• 5:10
  per
• 5:10
  hour.
• 5:10
  He
• 5:10
  told
• 5:11
  me.
• 5:11
  I
• 5:11
  think
• 5:11
  the
• 5:11
  maximum
• 5:12
  for
• 5:12
  that
• 5:12
  aircraft
• 5:13
  is
• 5:13
  750.
• 5:14
  So
• 5:14
  we're
• 5:15
  pretty
• 5:15
  much
• 5:15
  there.
• 5:15
  We
• 5:16
  flew
• 5:16
  at
• 5:16
  about
• 5:19
  7,000ft,
• 5:20
  so
• 5:20
  I
• 5:20
  think.
• 5:20
  Yeah.
• 5:21
  Roughly
• 5:21
  2,000
• 5:21
  meters,
• 5:22
  thereabouts.
• 5:22
  Oh,
• 5:23
  yeah.
• 5:23
  Pretty
• 5:23
  close
• 5:23
  to
• 5:23
  the
• 5:23
  ground.
• 5:24
  And
• 5:24
  what
• 5:24
  percentage
• 5:24
  of
• 5:24
  people
• 5:25
  pass
• 5:25
  out?
• 5:25
  You
• 5:25
  must
• 5:25
  have.
• 5:26
  It
• 5:26
  sounds
• 5:26
  like
• 5:26
  you
• 5:27
  were
• 5:27
  prepared
• 5:27
  with
• 5:27
  some
• 5:28
  breathing
• 5:28
  to
• 5:28
  prevent
• 5:28
  that.
• 5:29
  Well,
• 5:29
  I
• 5:30
  think
• 5:31
  he
• 5:31
  talked
• 5:32
  about
• 5:32
  not
• 5:32
  really
• 5:32
  wanting
• 5:33
  to
• 5:33
  do
• 5:33
  that
• 5:33
  to
• 5:33
  people
• 5:34
  because
• 5:34
  it
• 5:34
  kind
• 5:34
  of
• 5:34
  interrupts
• 5:35
  their
• 5:35
  experience.
• 5:35
  And
• 5:36
  he
• 5:36
  spoke
• 5:37
  of
• 5:37
  another
• 5:37
  person.
• 5:37
  He
• 5:38
  didn't
• 5:38
  say
• 5:38
  who
• 5:38
  or
• 5:38
  where,
• 5:39
  but
• 5:39
  that
• 5:39
  they
• 5:39
  were
• 5:39
  a
• 5:39
  bit
• 5:40
  shonky
• 5:40
  and
• 5:40
  that
• 5:40
  they
• 5:41
  were
• 5:41
  going
• 5:41
  up
• 5:43
  within
• 5:43
  the
• 5:43
  first
• 5:43
  three
• 5:44
  minutes
• 5:44
  and
• 5:44
  causing
• 5:45
  people
• 5:45
  to
• 5:45
  pass
• 5:45
  out
• 5:45
  and
• 5:46
  then
• 5:46
  landing
• 5:46
  and
• 5:46
  saying,
• 5:47
  sorry,
• 5:47
  I
• 5:47
  had
• 5:47
  to
• 5:47
  cut
• 5:47
  your
• 5:48
  experience
• 5:48
  short,
• 5:48
  you
• 5:48
  passed
• 5:49
  out
• 5:49
  out
• 5:49
  kind
• 5:49
  of
• 5:50
  thing.
• 5:51
  So,
• 5:51
  yeah,
• 5:51
  he
• 5:51
  definitely
• 5:52
  wasn't
• 5:52
  trying
• 5:52
  to
• 5:53
  make
• 5:53
  me
• 5:53
  pass
• 5:53
  out.
• 5:53
  As
• 5:53
  far
• 5:53
  as
• 5:54
  I
• 5:54
  could
• 5:54
  tell.
• 5:54
  He
• 5:54
  probably
• 5:55
  could
• 5:55
  have
• 5:55
  if
• 5:56
  he
• 5:56
  wanted
• 5:56
  to.
• 5:57
  It's
• 5:58
  not
• 5:58
  the
• 5:58
  greatest.
• 5:59
  Not
• 5:59
  the
• 6:00
  greatest
• 6:00
  user
• 6:00
  experience
• 6:00
  at
• 6:01
  all,
• 6:01
  I'm
• 6:01
  sure.
• 6:01
  Probably
• 6:01
  not.
• 6:02
  You've
• 6:02
  paid
• 6:02
  all
• 6:02
  that
• 6:02
  money
• 6:02
  and
• 6:03
  it's
• 6:03
  just
• 6:04
  for
• 6:04
  a
• 6:04
  nap.
• 6:06
  Albeit
• 6:06
  the
• 6:06
  coolest
• 6:07
  possible
• 6:07
  way
• 6:07
  to
• 6:08
  induce
• 6:08
  a
• 6:08
  nap.
• 6:09
  Yeah,
• 6:09
  I'll
• 6:09
  remember
• 6:10
  that.
• 6:10
  Next
• 6:10
  time
• 6:10
  I'm
• 6:10
  struggling
• 6:11
  to
• 6:11
  get
• 6:11
  to
• 6:11
  sleep,
• 6:11
  I'll
• 6:11
  just
• 6:13
  call
• 6:13
  in
• 6:13
  the
• 6:13
  local
• 6:14
  fighter
• 6:14
  jet.
• 6:15
  Anyway,
• 6:15
  thank
• 6:16
  you
• 6:16
  for.
• 6:16
  Thank
• 6:16
  you
• 6:16
  for
• 6:16
  sharing.
• 6:17
  Like,
• 6:17
  it's
• 6:18
  spectacular.
• 6:19
  Highly
• 6:19
  recommend
• 6:20
  getting
• 6:20
  an
• 6:20
  experience
• 6:21
  like
• 6:21
  that.
• 6:21
  If
• 6:21
  you
• 6:21
  ever
• 6:21
  have
• 6:21
  the
• 6:22
  opportunity,
• 6:22
  I.
• 6:23
  Will
• 6:23
  definitely
• 6:23
  look
• 6:23
  out
• 6:24
  for
• 6:24
  it
• 6:24
  more.
• 6:24
  And
• 6:24
  I,
• 6:24
  you
• 6:25
  know,
• 6:25
  I
• 6:25
  think
• 6:25
  I've
• 6:26
  seen.
• 6:26
  When
• 6:27
  I
• 6:27
  was
• 6:27
  in
• 6:27
  New
• 6:27
  Zealand,
• 6:27
  I
• 6:29
  had
• 6:29
  the
• 6:29
  opportunity
• 6:30
  to
• 6:30
  go
• 6:30
  skydiving
• 6:32
  in
• 6:32
  Queenstown,
• 6:33
  and
• 6:33
  I
• 6:33
  kind
• 6:33
  of
• 6:33
  chickened
• 6:34
  out
• 6:34
  of
• 6:34
  it
• 6:34
  a
• 6:34
  little
• 6:34
  bit,
• 6:35
  and
• 6:35
  I've
• 6:35
  never
• 6:35
  regretted
• 6:36
  it
• 6:36
  more.
• 6:36
  And
• 6:36
  in
• 6:36
  fact,
• 6:36
  when
• 6:36
  I
• 6:36
  always
• 6:37
  say
• 6:37
  to
• 6:37
  people,
• 6:37
  and
• 6:37
  this
• 6:37
  applies
• 6:38
  to,
• 6:38
  I
• 6:38
  think
• 6:39
  Life
• 6:39
  things,
• 6:40
  career
• 6:40
  things,
• 6:40
  personal
• 6:41
  things,
• 6:41
  whatever
• 6:41
  it
• 6:42
  might
• 6:42
  be.
• 6:43
  Like,
• 6:43
  whenever
• 6:44
  I
• 6:44
  see
• 6:44
  someone
• 6:44
  teetering
• 6:44
  on
• 6:45
  a
• 6:45
  decision
• 6:45
  that's
• 6:45
  making
• 6:45
  them
• 6:46
  a
• 6:46
  little
• 6:46
  bit
• 6:46
  nervous,
• 6:46
  I
• 6:47
  always
• 6:47
  say
• 6:47
  to
• 6:47
  them
• 6:47
  like,
• 6:48
  most
• 6:48
  of
• 6:48
  my
• 6:48
  regrets
• 6:49
  in
• 6:49
  life
• 6:49
  have
• 6:49
  come
• 6:49
  from
• 6:49
  things
• 6:49
  I've
• 6:50
  not
• 6:50
  done
• 6:50
  rather
• 6:50
  than
• 6:50
  things
• 6:50
  I
• 6:50
  have
• 6:51
  done.
• 6:51
  What
• 6:51
  an
• 6:51
  important
• 6:52
  learning.
• 6:53
  Yeah.
• 6:53
  So
• 6:53
  yeah,
• 6:54
  I
• 6:54
  definitely
• 6:54
  think
• 6:54
  we
• 6:54
  all
• 6:55
  need
• 6:55
  to
• 6:56
  zero
• 6:57
  in
• 6:57
  on
• 6:57
  that.
• 6:57
  So
• 6:58
  anyway,
• 6:59
  I
• 6:59
  don't
• 6:59
  want
• 6:59
  to
• 6:59
  use
• 7:00
  all
• 7:00
  our
• 7:00
  time
• 7:00
  up,
• 7:00
  so
• 7:01
  I'm
• 7:01
  filling
• 7:01
  the
• 7:02
  need
• 7:02
  for
• 7:02
  speed
• 7:02
  a
• 7:03
  little
• 7:03
  bit
• 7:03
  and
• 7:04
  to
• 7:05
  get
• 7:05
  onto
• 7:05
  the
• 7:05
  data
• 7:05
  questions.
• 7:06
  First
• 7:06
  of
• 7:06
  many.
• 7:07
  First
• 7:07
  of
• 7:07
  many.
• 7:09
  So
• 7:09
  there's
• 7:09
  a
• 7:09
  whole
• 7:10
  bunch
• 7:10
  of
• 7:10
  things
• 7:10
  that
• 7:11
  we
• 7:11
  could
• 7:11
  talk
• 7:11
  about,
• 7:11
  we
• 7:11
  talked
• 7:12
  about
• 7:12
  before,
• 7:12
  but
• 7:13
  let's
• 7:13
  start
• 7:14
  the
• 7:15
  journey
• 7:16
  with
• 7:17
  this
• 7:17
  concept
• 7:18
  of
• 7:18
  the
• 7:19
  service
• 7:19
  desk
• 7:19
  mentality.
• 7:20
  I've
• 7:21
  seen
• 7:21
  and
• 7:21
  read
• 7:21
  a
• 7:21
  couple
• 7:22
  of
• 7:22
  things
• 7:22
  about
• 7:22
  this
• 7:22
  on
• 7:23
  LinkedIn
• 7:23
  over
• 7:24
  the
• 7:24
  past
• 7:24
  couple
• 7:25
  of
• 7:25
  months,
• 7:25
  a
• 7:25
  couple
• 7:25
  of
• 7:25
  different
• 7:28
  angles
• 7:29
  and
• 7:29
  mindsets
• 7:30
  on
• 7:30
  it
• 7:30
  of
• 7:30
  like,
• 7:32
  yeah,
• 7:32
  absolutely,
• 7:33
  datasam
• 7:34
  shouldn't
• 7:34
  be
• 7:34
  a
• 7:34
  service
• 7:34
  desk.
• 7:35
  They
• 7:35
  should
• 7:35
  be
• 7:35
  providing
• 7:36
  intelligent
• 7:37
  value
• 7:37
  add
• 7:38
  insight
• 7:38
  to
• 7:38
  an
• 7:38
  organization.
• 7:39
  I've
• 7:40
  actually
• 7:40
  also
• 7:40
  seen
• 7:40
  the
• 7:40
  counterpoint
• 7:41
  out
• 7:41
  there
• 7:41
  of
• 7:41
  like,
• 7:42
  hey,
• 7:42
  what's
• 7:42
  so
• 7:42
  bad
• 7:43
  about
• 7:43
  providing
• 7:44
  service
• 7:45
  to
• 7:45
  an
• 7:45
  organization
• 7:46
  like
• 7:47
  on
• 7:47
  the
• 7:47
  terms
• 7:47
  that
• 7:48
  they're
• 7:48
  telling
• 7:49
  you
• 7:49
  are
• 7:49
  useful
• 7:49
  to
• 7:49
  them.
• 7:49
  So
• 7:51
  what
• 7:51
  have
• 7:51
  you
• 7:51
  seen
• 7:52
  in
• 7:52
  your,
• 7:52
  in
• 7:53
  your
• 7:53
  rounds
• 7:53
  as
• 7:53
  a,
• 7:53
  as
• 7:54
  a
• 7:54
  coaching
• 7:54
  consultant,
• 7:54
  you've
• 7:55
  worked
• 7:55
  across
• 7:55
  many
• 7:56
  companies.
• 7:56
  Like,
• 7:57
  what's
• 7:57
  your
• 7:57
  take
• 7:57
  on
• 7:57
  it?
• 7:58
  This
• 7:58
  is
• 7:58
  easily
• 7:59
  the
• 7:59
  number
• 8:00
  one
• 8:00
  challenge
• 8:01
  that
• 8:01
  data
• 8:02
  teams
• 8:02
  face
• 8:02
  in
• 8:02
  terms
• 8:02
  of
• 8:03
  being
• 8:03
  seen
• 8:03
  as
• 8:04
  a
• 8:04
  value
• 8:04
  add
• 8:04
  within
• 8:04
  organizations.
• 8:05
  I'm
• 8:06
  not
• 8:06
  going
• 8:06
  to
• 8:06
  say
• 8:06
  that
• 8:06
  I'm
• 8:07
  opposed
• 8:07
  to
• 8:07
  them
• 8:08
  being
• 8:08
  service
• 8:08
  desks
• 8:09
  or
• 8:09
  providing
• 8:10
  data
• 8:11
  and
• 8:11
  insights
• 8:12
  to
• 8:12
  teams
• 8:12
  as
• 8:12
  they
• 8:13
  as
• 8:13
  and
• 8:13
  when
• 8:13
  requested.
• 8:14
  But
• 8:14
  I
• 8:14
  will
• 8:14
  say
• 8:15
  that
• 8:15
  purely
• 8:16
  being
• 8:16
  that
• 8:16
  is
• 8:17
  not
• 8:17
  a
• 8:17
  great
• 8:17
  place
• 8:17
  to
• 8:17
  be
• 8:18
  either.
• 8:19
  A
• 8:20
  lot
• 8:20
  of
• 8:20
  organizations
• 8:21
  start
• 8:21
  their
• 8:21
  data
• 8:21
  journey
• 8:21
  by
• 8:22
  hiring
• 8:22
  a
• 8:22
  junior
• 8:23
  data
• 8:23
  person
• 8:23
  typically.
• 8:24
  And
• 8:25
  that
• 8:25
  person
• 8:25
  is
• 8:25
  a
• 8:26
  reporting,
• 8:26
  it's
• 8:27
  a
• 8:27
  reporting
• 8:27
  function.
• 8:28
  They
• 8:28
  want
• 8:28
  that
• 8:28
  person
• 8:28
  to
• 8:29
  create
• 8:30
  dashboards
• 8:30
  or
• 8:31
  create,
• 8:32
  even
• 8:32
  if
• 8:32
  they're
• 8:32
  just
• 8:32
  Excel
• 8:33
  or
• 8:34
  bar
• 8:34
  charts
• 8:34
  or
• 8:34
  whatever
• 8:35
  that
• 8:35
  they
• 8:35
  will
• 8:35
  then
• 8:36
  go
• 8:36
  and
• 8:36
  use
• 8:36
  in
• 8:36
  various
• 8:37
  meetings
• 8:37
  and
• 8:38
  teams
• 8:38
  kind
• 8:38
  of
• 8:38
  grow
• 8:38
  within
• 8:39
  that
• 8:39
  kind
• 8:40
  of
• 8:40
  structure
• 8:41
  and
• 8:41
  it
• 8:42
  becomes
• 8:43
  very
• 8:43
  much
• 8:43
  the
• 8:43
  culture
• 8:44
  of
• 8:44
  all
• 8:44
  those
• 8:45
  guys.
• 8:45
  They'll
• 8:46
  run
• 8:46
  the
• 8:46
  reports,
• 8:46
  they'll
• 8:46
  give
• 8:46
  us
• 8:47
  the
• 8:47
  insights
• 8:47
  that
• 8:47
  we
• 8:47
  need.
• 8:47
  So
• 8:47
  just
• 8:48
  ask
• 8:48
  them
• 8:48
  for
• 8:48
  whatever
• 8:49
  it
• 8:49
  is
• 8:49
  that
• 8:49
  you
• 8:49
  need.
• 8:50
  And
• 8:50
  as
• 8:50
  teams
• 8:51
  scale
• 8:51
  and
• 8:51
  as
• 8:51
  businesses
• 8:51
  scale
• 8:52
  and
• 8:52
  the
• 8:52
  needs
• 8:52
  for
• 8:53
  data
• 8:53
  increase,
• 8:55
  this
• 8:55
  dynamic
• 8:56
  becomes
• 8:56
  extremely
• 8:57
  challenging
• 8:57
  to
• 8:57
  get
• 8:57
  out
• 8:58
  of.
• 8:59
  And
• 8:59
  as
• 9:00
  data
• 9:00
  teams
• 9:01
  themselves
• 9:01
  become
• 9:01
  more
• 9:01
  capable
• 9:02
  and
• 9:02
  more
• 9:02
  mature,
• 9:03
  there's
• 9:03
  a
• 9:03
  lot
• 9:04
  more
• 9:04
  that
• 9:04
  they
• 9:04
  can
• 9:04
  offer
• 9:04
  the
• 9:04
  business
• 9:05
  than
• 9:05
  simply
• 9:06
  what
• 9:06
  do
• 9:06
  you
• 9:06
  need?
• 9:06
  When
• 9:07
  do
• 9:07
  you
• 9:07
  need
• 9:07
  it
• 9:07
  by
• 9:07
  done?
• 9:08
  Yes
• 9:08
  sir,
• 9:08
  no
• 9:08
  sir,
• 9:10
  however,
• 9:10
  it's
• 9:11
  easier
• 9:11
  said
• 9:11
  than
• 9:11
  done
• 9:11
  to
• 9:11
  simply
• 9:12
  split
• 9:12
  the
• 9:12
  switch.
• 9:12
  You
• 9:13
  can't
• 9:13
  say
• 9:13
  one
• 9:13
  day
• 9:13
  to
• 9:14
  your
• 9:15
  senior
• 9:15
  stakeholders,
• 9:16
  hey,
• 9:16
  we're
• 9:16
  not
• 9:16
  going
• 9:17
  to
• 9:17
  give
• 9:17
  you
• 9:17
  what
• 9:17
  you
• 9:17
  asked
• 9:17
  for
• 9:19
  because
• 9:19
  we're
• 9:19
  going
• 9:19
  to
• 9:19
  go
• 9:20
  and
• 9:20
  do
• 9:20
  more
• 9:20
  strategic
• 9:20
  work
• 9:21
  or
• 9:21
  we're
• 9:21
  going
• 9:21
  to
• 9:21
  go
• 9:21
  and
• 9:21
  look
• 9:22
  for
• 9:22
  more
• 9:22
  value
• 9:23
  add
• 9:23
  opportunities
• 9:23
  within
• 9:24
  the
• 9:24
  business
• 9:24
  and
• 9:24
  then
• 9:24
  come
• 9:24
  back
• 9:25
  to
• 9:25
  you.
• 9:25
  That
• 9:25
  won't
• 9:26
  fly.
• 9:26
  You'll
• 9:26
  lose
• 9:26
  your
• 9:26
  job
• 9:26
  if
• 9:27
  you
• 9:27
  try
• 9:27
  it
• 9:27
  like
• 9:27
  that.
• 9:28
  So
• 9:28
  in
• 9:28
  order
• 9:28
  to
• 9:29
  kind
• 9:29
  of
• 9:30
  mature
• 9:30
  the
• 9:30
  capability
• 9:31
  and
• 9:31
  make
• 9:31
  sure
• 9:31
  that
• 9:32
  your
• 9:32
  data
• 9:32
  team
• 9:32
  is
• 9:32
  able
• 9:33
  to
• 9:33
  provide
• 9:33
  a
• 9:34
  more
• 9:35
  helpful,
• 9:35
  a
• 9:36
  more
• 9:36
  strategic
• 9:38
  value
• 9:38
  add
• 9:38
  contribution,
• 9:39
  you
• 9:39
  kind
• 9:39
  of
• 9:40
  have
• 9:40
  to
• 9:40
  straddle
• 9:41
  a
• 9:41
  bit
• 9:41
  of
• 9:42
  both.
• 9:42
  And
• 9:42
  to
• 9:43
  achieve
• 9:43
  that,
• 9:43
  you've
• 9:43
  got
• 9:44
  to
• 9:44
  create
• 9:44
  guardrails,
• 9:45
  limitations,
• 9:46
  set
• 9:47
  expectations,
• 9:48
  even
• 9:48
  set
• 9:48
  up
• 9:49
  potentially
• 9:49
  service
• 9:50
  level
• 9:50
  agreements
• 9:50
  with
• 9:50
  the
• 9:51
  business
• 9:51
  that
• 9:51
  say,
• 9:52
  yes,
• 9:52
  we
• 9:52
  will
• 9:52
  do
• 9:53
  these
• 9:53
  kinds
• 9:53
  of
• 9:53
  requests
• 9:54
  and
• 9:54
  we
• 9:54
  will
• 9:54
  provide
• 9:55
  them
• 9:55
  to
• 9:55
  you
• 9:55
  in
• 9:56
  this
• 9:56
  sort
• 9:56
  of
• 9:56
  time
• 9:57
  frame.
• 9:58
  But
• 9:59
  we're
• 10:00
  going
• 10:00
  to
• 10:00
  need
• 10:00
  to
• 10:00
  know
• 10:01
  what
• 10:01
  is
• 10:01
  the
• 10:01
  strategic
• 10:02
  relevance
• 10:02
  of
• 10:02
  us
• 10:03
  doing
• 10:03
  this?
• 10:03
  What
• 10:04
  is
• 10:04
  the
• 10:04
  hypothesis
• 10:05
  for
• 10:05
  this
• 10:06
  piece
• 10:06
  of
• 10:06
  work?
• 10:07
  How
• 10:07
  might
• 10:07
  it
• 10:07
  benefit
• 10:08
  the
• 10:08
  business
• 10:08
  and
• 10:08
  really
• 10:09
  start
• 10:09
  to
• 10:09
  tie
• 10:10
  the
• 10:10
  efforts
• 10:10
  that
• 10:11
  we
• 10:11
  do
• 10:11
  provide
• 10:11
  as
• 10:11
  a
• 10:12
  service
• 10:12
  desk
• 10:13
  and
• 10:13
  the
• 10:13
  energies
• 10:13
  that
• 10:13
  we
• 10:14
  exert
• 10:14
  to
• 10:15
  real
• 10:15
  outcomes
• 10:16
  for
• 10:16
  the
• 10:16
  business?
• 10:18
  And
• 10:18
  what's
• 10:18
  the.
• 10:19
  You
• 10:19
  point
• 10:19
  out
• 10:20
  it's
• 10:20
  a
• 10:20
  tricky
• 10:20
  transition
• 10:20
  and
• 10:21
  if
• 10:21
  we
• 10:21
  go
• 10:21
  back
• 10:21
  to
• 10:22
  where
• 10:23
  your
• 10:23
  narrative
• 10:23
  began
• 10:24
  with
• 10:24
  a
• 10:24
  junior
• 10:25
  data
• 10:25
  person
• 10:25
  who's
• 10:26
  there
• 10:26
  to
• 10:26
  provide
• 10:27
  the
• 10:27
  base
• 10:28
  spreadsheets,
• 10:28
  it's
• 10:29
  not
• 10:29
  a
• 10:29
  fair
• 10:29
  or
• 10:29
  reasonable
• 10:30
  expectation
• 10:30
  that
• 10:31
  that
• 10:31
  would
• 10:31
  be
• 10:31
  the
• 10:32
  person
• 10:33
  turn
• 10:33
  the
• 10:33
  tide
• 10:33
  and
• 10:34
  shift
• 10:34
  the
• 10:34
  narrative.
• 10:35
  And
• 10:35
  of
• 10:36
  course
• 10:36
  there
• 10:36
  needs
• 10:36
  to
• 10:36
  be
• 10:36
  a
• 10:36
  stack
• 10:37
  of
• 10:37
  value
• 10:37
  that
• 10:37
  uses
• 10:38
  leverage
• 10:38
  to
• 10:38
  shift
• 10:38
  any
• 10:39
  narrative
• 10:39
  and
• 10:39
  get
• 10:39
  any
• 10:39
  business
• 10:40
  to
• 10:40
  act
• 10:40
  differently.
• 10:42
  What's
• 10:42
  organizationally
• 10:43
  or
• 10:43
  from
• 10:43
  a
• 10:43
  talent
• 10:44
  perspective,
• 10:45
  whose
• 10:46
  job
• 10:46
  is
• 10:46
  it?
• 10:46
  What's
• 10:46
  the
• 10:46
  right
• 10:47
  type
• 10:47
  of
• 10:47
  talent
• 10:48
  or
• 10:48
  role
• 10:48
  to
• 10:48
  hire?
• 10:49
  Who's
• 10:49
  the
• 10:49
  right
• 10:49
  person
• 10:49
  to
• 10:50
  lead
• 10:50
  an
• 10:50
  organization
• 10:51
  through
• 10:51
  that
• 10:51
  change?
• 10:52
  Well,
• 10:52
  I
• 10:52
  think
• 10:52
  that
• 10:53
  it
• 10:53
  will
• 10:53
  come
• 10:53
  down
• 10:53
  to
• 10:54
  the
• 10:54
  organization's
• 10:55
  willingness
• 10:55
  to
• 10:55
  change
• 10:56
  to
• 10:56
  some
• 10:56
  extent
• 10:56
  as
• 10:57
  well
• 10:57
  and
• 10:58
  where
• 10:58
  it
• 10:58
  is
• 10:58
  in
• 10:58
  its
• 10:59
  journey.
• 10:59
  If
• 10:59
  it's
• 10:59
  a
• 10:59
  very
• 10:59
  small
• 11:00
  startup,
• 11:00
  they're
• 11:00
  not
• 11:01
  likely
• 11:01
  to,
• 11:01
  you
• 11:01
  know,
• 11:02
  necessarily
• 11:02
  need
• 11:03
  much
• 11:03
  more
• 11:03
  than
• 11:04
  that.
• 11:04
  If
• 11:05
  they're
• 11:05
  an
• 11:06
  enterprise
• 11:06
  and
• 11:07
  they've
• 11:07
  got
• 11:09
  data
• 11:10
  teams,
• 11:10
  maybe
• 11:10
  distributed
• 11:11
  or
• 11:11
  a
• 11:12
  large
• 11:12
  central
• 11:12
  team,
• 11:13
  then
• 11:13
  it'll
• 11:13
  be
• 11:13
  the
• 11:14
  responsibility
• 11:14
  of
• 11:14
  the
• 11:14
  most
• 11:15
  senior
• 11:15
  person
• 11:15
  to
• 11:15
  have
• 11:16
  those
• 11:16
  difficult
• 11:17
  conversations
• 11:17
  and
• 11:18
  create
• 11:18
  or
• 11:19
  establish
• 11:19
  that
• 11:20
  practice
• 11:21
  of
• 11:21
  protecting
• 11:22
  the
• 11:22
  data
• 11:22
  team,
• 11:24
  allowing
• 11:24
  it
• 11:26
  capacity
• 11:27
  to
• 11:27
  go
• 11:27
  and
• 11:27
  do
• 11:27
  some
• 11:28
  more
• 11:28
  of
• 11:28
  this
• 11:29
  high
• 11:29
  value
• 11:29
  ad
• 11:29
  work.
• 11:31
  Yeah,
• 11:32
  it
• 11:32
  really
• 11:32
  comes
• 11:33
  down
• 11:33
  to
• 11:34
  data
• 11:34
  leadership,
• 11:35
  whoever,
• 11:36
  whoever
• 11:36
  that
• 11:36
  falls
• 11:36
  to,
• 11:37
  unfortunately.
• 11:38
  And
• 11:38
  one
• 11:38
  of
• 11:38
  the
• 11:38
  things
• 11:38
  that
• 11:38
  I've,
• 11:39
  that
• 11:39
  I've
• 11:39
  seen
• 11:40
  be
• 11:40
  successful
• 11:40
  that
• 11:41
  I
• 11:41
  talk
• 11:41
  often
• 11:41
  about
• 11:42
  is
• 11:42
  this
• 11:42
  speed
• 11:43
  to
• 11:43
  return
• 11:43
  on
• 11:43
  investment
• 11:44
  and
• 11:45
  I'm
• 11:45
  talking
• 11:46
  about
• 11:46
  the
• 11:46
  turn,
• 11:46
  the
• 11:46
  return
• 11:47
  on
• 11:47
  investment
• 11:47
  of
• 11:47
  doing
• 11:47
  it
• 11:48
  differently,
• 11:48
  like
• 11:48
  of
• 11:48
  not
• 11:48
  being,
• 11:49
  not
• 11:49
  being
• 11:49
  in
• 11:49
  that
• 11:49
  service
• 11:50
  desk
• 11:50
  mentality.
• 11:50
  Right.
• 11:51
  So
• 11:51
  when
• 11:51
  you're
• 11:51
  asked
• 11:52
  like
• 11:53
  what's
• 11:53
  the
• 11:53
  value
• 11:53
  of
• 11:53
  this
• 11:54
  to
• 11:54
  the
• 11:54
  company?
• 11:54
  Like
• 11:55
  you've
• 11:55
  got
• 11:55
  something
• 11:55
  behind
• 11:56
  your.
• 11:56
  So
• 11:56
  what?
• 11:56
  Right.
• 11:57
  More
• 11:57
  than
• 11:57
  like,
• 11:58
  oh,
• 11:58
  I
• 11:58
  promise,
• 11:58
  like
• 11:59
  strategically
• 12:00
  driven
• 12:01
  insight
• 12:01
  will
• 12:01
  take
• 12:01
  the
• 12:01
  company
• 12:02
  to
• 12:02
  a
• 12:02
  better
• 12:02
  place.
• 12:03
  Much,
• 12:03
  much
• 12:03
  easier
• 12:04
  to
• 12:04
  have
• 12:04
  that
• 12:04
  conversation
• 12:05
  from
• 12:05
  a
• 12:05
  platform
• 12:05
  of
• 12:06
  for
• 12:06
  example,
• 12:07
  this
• 12:07
  thing
• 12:08
  that
• 12:08
  we
• 12:08
  did
• 12:08
  last
• 12:09
  month,
• 12:09
  this
• 12:09
  thing
• 12:09
  that
• 12:09
  we
• 12:09
  did
• 12:10
  last
• 12:10
  quarter.
• 12:10
  So
• 12:10
  it's
• 12:11
  hard
• 12:11
  you
• 12:12
  almost
• 12:12
  as
• 12:12
  with
• 12:12
  anything
• 12:13
  like
• 12:13
  you
• 12:13
  need
• 12:13
  to
• 12:13
  get
• 12:13
  the,
• 12:15
  the
• 12:15
  escape
• 12:15
  velocity
• 12:16
  right
• 12:16
  to,
• 12:17
  to
• 12:17
  break
• 12:17
  from
• 12:17
  one
• 12:17
  paradigm
• 12:19
  into
• 12:20
  the
• 12:20
  next.
• 12:21
  The,
• 12:22
  the
• 12:22
  other
• 12:22
  thing
• 12:23
  that
• 12:24
  I
• 12:24
  see
• 12:24
  around
• 12:25
  companies
• 12:25
  that
• 12:25
  I
• 12:25
  talk
• 12:25
  to
• 12:26
  and
• 12:26
  work
• 12:26
  with
• 12:26
  are
• 12:26
  these
• 12:27
  people
• 12:27
  who
• 12:27
  have
• 12:27
  these
• 12:28
  kingdoms
• 12:29
  and
• 12:29
  I'm
• 12:29
  talking
• 12:29
  about
• 12:29
  the
• 12:30
  whole
• 12:30
  company
• 12:30
  being
• 12:31
  an
• 12:31
  Excel
• 12:32
  spreadsheet
• 12:32
  kingdom.
• 12:33
  I'm
• 12:33
  talking
• 12:33
  about
• 12:34
  the
• 12:34
  type
• 12:34
  of
• 12:34
  individual,
• 12:35
  and
• 12:35
  I'm
• 12:35
  sure
• 12:35
  you've
• 12:35
  come
• 12:35
  across
• 12:36
  them
• 12:36
  yourself
• 12:36
  of
• 12:37
  like
• 12:37
  I
• 12:37
  have
• 12:37
  this
• 12:38
  huge
• 12:38
  pile
• 12:38
  of
• 12:38
  data
• 12:39
  and
• 12:39
  I,
• 12:39
  and
• 12:40
  only
• 12:40
  I
• 12:40
  understand
• 12:41
  this
• 12:41
  and
• 12:41
  I,
• 12:41
  and
• 12:42
  only
• 12:42
  I
• 12:42
  have
• 12:42
  to
• 12:42
  run
• 12:42
  all
• 12:43
  the
• 12:43
  reports
• 12:43
  on
• 12:43
  it.
• 12:43
  And
• 12:43
  if
• 12:43
  you
• 12:44
  want
• 12:44
  any
• 12:44
  insight
• 12:44
  from
• 12:44
  this,
• 12:44
  you
• 12:45
  have
• 12:45
  to
• 12:45
  come
• 12:45
  and
• 12:45
  ask
• 12:45
  me
• 12:45
  a
• 12:45
  question.
• 12:46
  And
• 12:46
  it
• 12:46
  might
• 12:46
  take
• 12:46
  you
• 12:47
  how
• 12:47
  many
• 12:47
  days
• 12:47
  or
• 12:48
  whatever.
• 12:48
  I
• 12:48
  might
• 12:48
  use
• 12:48
  my
• 12:49
  SLA
• 12:49
  to
• 12:49
  then
• 12:49
  take
• 12:50
  three
• 12:50
  or
• 12:50
  four
• 12:50
  days
• 12:50
  to
• 12:50
  get,
• 12:51
  to
• 12:51
  get
• 12:51
  back
• 12:51
  to
• 12:52
  you.
• 12:52
  And
• 12:52
  in
• 12:52
  that
• 12:52
  situation,
• 12:53
  data
• 12:53
  isn't
• 12:54
  democratized.
• 12:56
  But
• 12:57
  and
• 12:57
  I
• 12:57
  remind
• 12:58
  people
• 12:58
  of
• 12:58
  this
• 12:58
  a
• 12:58
  lot,
• 12:58
  especially
• 12:59
  leaders
• 12:59
  like
• 12:59
  no
• 13:00
  one
• 13:00
  comes
• 13:00
  to
• 13:00
  work
• 13:01
  thinking
• 13:02
  how
• 13:02
  can
• 13:03
  I
• 13:03
  restrict
• 13:04
  innovation
• 13:04
  at
• 13:04
  my
• 13:04
  company
• 13:05
  today?
• 13:05
  How
• 13:05
  can
• 13:06
  I
• 13:06
  piss
• 13:06
  my
• 13:06
  manager
• 13:06
  off
• 13:07
  today?
• 13:07
  How
• 13:07
  can
• 13:07
  I
• 13:07
  stop
• 13:08
  someone
• 13:08
  else
• 13:08
  being
• 13:08
  successful
• 13:09
  today?
• 13:10
  It's
• 13:10
  actually
• 13:10
  the,
• 13:12
  I
• 13:12
  think
• 13:12
  it's
• 13:12
  another
• 13:13
  symptom
• 13:13
  of
• 13:13
  that
• 13:13
  service
• 13:13
  desk
• 13:14
  mentality
• 13:15
  because
• 13:15
  if
• 13:15
  you
• 13:15
  measure
• 13:15
  someone
• 13:16
  on
• 13:16
  how
• 13:16
  many
• 13:16
  requests
• 13:16
  you
• 13:17
  get
• 13:17
  and
• 13:17
  successfully
• 13:17
  turn
• 13:18
  around,
• 13:18
  then
• 13:18
  they're
• 13:18
  going
• 13:18
  to
• 13:18
  create
• 13:19
  circumstances
• 13:19
  by
• 13:20
  which
• 13:20
  they
• 13:20
  can
• 13:20
  do
• 13:20
  that.
• 13:21
  Right?
• 13:21
  Precisely.
• 13:22
  Yeah.
• 13:22
  You
• 13:22
  set
• 13:23
  the
• 13:23
  bar
• 13:23
  at
• 13:24
  that
• 13:25
  level
• 13:25
  of
• 13:25
  expectation
• 13:26
  and
• 13:27
  they
• 13:27
  will
• 13:27
  meet
• 13:27
  it.
• 13:28
  Well,
• 13:28
  they
• 13:28
  will
• 13:28
  try
• 13:29
  to
• 13:29
  at
• 13:29
  least.
• 13:29
  Yeah.
• 13:30
  Yes.
• 13:31
  So
• 13:31
  we
• 13:31
  then
• 13:31
  get
• 13:32
  into
• 13:32
  the.
• 13:32
  And
• 13:33
  I've
• 13:33
  been
• 13:33
  at
• 13:33
  the
• 13:33
  other
• 13:33
  end
• 13:33
  of
• 13:34
  the
• 13:34
  murky
• 13:34
  waters
• 13:34
  as
• 13:34
  well.
• 13:35
  Like
• 13:35
  if
• 13:36
  you
• 13:36
  do
• 13:36
  get
• 13:36
  a
• 13:36
  company
• 13:36
  that's
• 13:36
  bought
• 13:37
  into
• 13:37
  change,
• 13:38
  driven
• 13:38
  through
• 13:38
  data
• 13:40
  and
• 13:40
  they
• 13:40
  are
• 13:40
  sold
• 13:41
  either
• 13:41
  by
• 13:41
  you
• 13:41
  or
• 13:42
  either
• 13:42
  they've
• 13:42
  arrived
• 13:42
  at
• 13:43
  that
• 13:43
  conclusion
• 13:43
  themselves.
• 13:43
  That
• 13:44
  actually
• 13:44
  a
• 13:45
  proactive,
• 13:46
  strategically
• 13:47
  independent
• 13:47
  data
• 13:48
  team
• 13:48
  can
• 13:48
  add
• 13:48
  value
• 13:49
  to
• 13:49
  an
• 13:49
  organization,
• 13:50
  can
• 13:50
  be
• 13:50
  on
• 13:50
  the
• 13:50
  hook
• 13:51
  for
• 13:51
  delivering
• 13:51
  that
• 13:52
  return
• 13:52
  on
• 13:52
  investment
• 13:52
  in
• 13:53
  terms
• 13:53
  of
• 13:53
  things
• 13:53
  that
• 13:53
  every
• 13:53
  company
• 13:54
  values,
• 13:55
  higher
• 13:56
  revenue,
• 13:56
  more
• 13:56
  profitability
• 13:57
  higher
• 13:58
  lifetime
• 13:58
  value
• 13:58
  on
• 13:59
  a
• 13:59
  customer,
• 13:59
  all
• 13:59
  of
• 13:59
  those
• 13:59
  Things
• 14:00
  that
• 14:00
  all
• 14:00
  companies
• 14:02
  care
• 14:02
  about.
• 14:03
  It
• 14:03
  necessitates
• 14:04
  this
• 14:04
  marriage,
• 14:05
  if
• 14:05
  you
• 14:05
  like,
• 14:05
  between
• 14:06
  the
• 14:06
  data
• 14:06
  team,
• 14:06
  which
• 14:06
  is
• 14:07
  typically,
• 14:07
  but
• 14:08
  not
• 14:08
  always
• 14:08
  typically
• 14:09
  a
• 14:09
  technology
• 14:09
  driven
• 14:10
  team
• 14:10
  or
• 14:10
  a
• 14:10
  technology
• 14:10
  owned
• 14:11
  team,
• 14:12
  and
• 14:12
  the
• 14:12
  business.
• 14:13
  What's
• 14:13
  the
• 14:14
  best
• 14:14
  way
• 14:14
  you've
• 14:14
  found
• 14:15
  to
• 14:15
  approach
• 14:17
  the
• 14:17
  courtship,
• 14:18
  if
• 14:18
  you
• 14:18
  like,
• 14:18
  before
• 14:19
  that
• 14:19
  marriage
• 14:20
  happens?
• 14:22
  So
• 14:22
  I'm
• 14:22
  neither
• 14:23
  for
• 14:23
  or
• 14:23
  against
• 14:24
  decentralized
• 14:25
  or
• 14:25
  centralized
• 14:25
  models.
• 14:26
  It
• 14:26
  really
• 14:26
  is
• 14:27
  up
• 14:27
  to
• 14:27
  the
• 14:27
  data
• 14:27
  leader
• 14:28
  and
• 14:29
  that
• 14:29
  organization's
• 14:30
  specific
• 14:30
  needs.
• 14:31
  I
• 14:31
  am,
• 14:32
  however,
• 14:32
  highly
• 14:33
  for
• 14:34
  ultra,
• 14:37
  ultra
• 14:38
  like
• 14:39
  data
• 14:39
  teams
• 14:40
  that
• 14:40
  are
• 14:40
  exposed
• 14:40
  to
• 14:40
  the
• 14:40
  business
• 14:41
  units,
• 14:41
  not
• 14:42
  just
• 14:42
  the
• 14:42
  heads
• 14:42
  of
• 14:43
  or
• 14:43
  the
• 14:43
  more
• 14:43
  senior
• 14:44
  individuals,
• 14:44
  but
• 14:44
  throughout
• 14:45
  the
• 14:45
  data
• 14:45
  team.
• 14:46
  You've
• 14:46
  got
• 14:47
  individuals
• 14:47
  who
• 14:47
  are
• 14:47
  to
• 14:48
  some
• 14:48
  extent
• 14:49
  SMEs
• 14:50
  on
• 14:50
  areas
• 14:50
  of
• 14:51
  the
• 14:51
  business
• 14:51
  or
• 14:52
  deployed
• 14:53
  or
• 14:53
  connected
• 14:54
  to,
• 14:54
  and
• 14:54
  that
• 14:54
  can
• 14:55
  be
• 14:55
  rotated.
• 14:55
  It
• 14:55
  doesn't
• 14:55
  have
• 14:55
  to
• 14:56
  stay
• 14:56
  just
• 14:56
  the
• 14:56
  one
• 14:56
  all
• 14:56
  the
• 14:57
  time.
• 14:57
  But
• 14:57
  they
• 14:58
  get
• 14:58
  very
• 14:58
  close
• 14:59
  to
• 14:59
  that
• 14:59
  business
• 14:59
  unit.
• 15:00
  They
• 15:00
  understand
• 15:02
  the
• 15:03
  needs
• 15:03
  and
• 15:03
  challenges
• 15:04
  specifically
• 15:05
  faced
• 15:05
  by
• 15:06
  stakeholders
• 15:07
  in
• 15:07
  that
• 15:07
  area
• 15:07
  and
• 15:07
  by
• 15:07
  customers
• 15:08
  in
• 15:08
  that
• 15:08
  area
• 15:08
  as
• 15:08
  well,
• 15:09
  and
• 15:09
  they
• 15:09
  become
• 15:11
  extremely
• 15:11
  helpful
• 15:11
  and
• 15:12
  proactive
• 15:12
  in
• 15:12
  their
• 15:12
  approach.
• 15:13
  So
• 15:13
  it's
• 15:14
  not
• 15:14
  a
• 15:14
  matter
• 15:14
  of
• 15:15
  asking
• 15:15
  stakeholders,
• 15:16
  hey,
• 15:17
  what
• 15:18
  do
• 15:18
  you
• 15:18
  need
• 15:18
  from
• 15:18
  me?
• 15:19
  But
• 15:19
  actually,
• 15:19
  hey,
• 15:20
  let's
• 15:20
  look
• 15:20
  at
• 15:20
  this
• 15:20
  together.
• 15:21
  What
• 15:21
  are
• 15:21
  your
• 15:22
  biggest
• 15:22
  challenges?
• 15:24
  Where
• 15:24
  do
• 15:25
  you
• 15:25
  struggle?
• 15:25
  Where
• 15:25
  do
• 15:25
  you
• 15:25
  see
• 15:27
  opportunities
• 15:28
  or
• 15:28
  challenges
• 15:29
  on
• 15:29
  the
• 15:29
  horizon
• 15:29
  in
• 15:30
  your
• 15:30
  sector?
• 15:30
  And
• 15:31
  then
• 15:31
  using
• 15:31
  the
• 15:31
  part
• 15:32
  of
• 15:32
  that
• 15:32
  knowledge,
• 15:32
  that's
• 15:33
  data
• 15:33
  to
• 15:34
  help
• 15:34
  solve
• 15:34
  those
• 15:34
  problems
• 15:35
  in
• 15:35
  tandem
• 15:36
  and
• 15:36
  proactively
• 15:36
  with
• 15:37
  those
• 15:37
  other
• 15:38
  teams.
• 15:39
  Yeah.
• 15:39
  With
• 15:39
  an
• 15:39
  understanding
• 15:40
  of
• 15:40
  what's
• 15:40
  truly
• 15:40
  important.
• 15:41
  Right.
• 15:41
  Rather
• 15:41
  than
• 15:41
  whatever
• 15:42
  assumption
• 15:43
  you
• 15:43
  might
• 15:43
  go
• 15:43
  in
• 15:43
  with
• 15:44
  and
• 15:46
  often
• 15:46
  surprise
• 15:46
  this
• 15:46
  client
• 15:47
  mind
• 15:47
  when
• 15:47
  I
• 15:47
  work
• 15:47
  with
• 15:48
  them
• 15:48
  that,
• 15:48
  you
• 15:48
  know,
• 15:49
  I
• 15:49
  think
• 15:49
  I
• 15:50
  roll
• 15:50
  up
• 15:50
  or
• 15:50
  my
• 15:50
  team
• 15:50
  rolls
• 15:51
  up
• 15:51
  and
• 15:51
  they've
• 15:51
  got
• 15:51
  their
• 15:51
  spreadsheets
• 15:52
  and
• 15:52
  their
• 15:52
  dashboards
• 15:53
  are
• 15:53
  and
• 15:53
  whatever
• 15:54
  else.
• 15:54
  And
• 15:54
  so
• 15:55
  they're
• 15:55
  often
• 15:55
  surprised
• 15:56
  that
• 15:56
  like
• 15:57
  where
• 15:57
  we
• 15:57
  first
• 15:57
  direct
• 15:57
  the
• 15:58
  engagement
• 15:58
  is
• 15:58
  like,
• 15:58
  well,
• 15:59
  we
• 15:59
  need
• 15:59
  to
• 15:59
  understand
• 15:59
  what's
• 15:59
  important
• 16:00
  to
• 16:00
  you
• 16:00
  as
• 16:00
  a
• 16:00
  business
• 16:02
  and
• 16:02
  spend
• 16:02
  time
• 16:02
  with
• 16:03
  your
• 16:03
  stakeholders
• 16:04
  and
• 16:05
  your
• 16:05
  strategic
• 16:06
  priorities
• 16:06
  and
• 16:07
  all.
• 16:07
  And
• 16:07
  all
• 16:07
  those
• 16:07
  other
• 16:08
  things.
• 16:08
  Because
• 16:08
  it
• 16:09
  can
• 16:09
  come
• 16:09
  in
• 16:09
  many
• 16:09
  terms
• 16:10
  like,
• 16:10
  because
• 16:11
  a
• 16:11
  business
• 16:14
  could
• 16:14
  say
• 16:14
  very
• 16:15
  broad
• 16:15
  brush
• 16:15
  like,
• 16:15
  oh,
• 16:16
  we
• 16:16
  want
• 16:16
  to
• 16:16
  make
• 16:16
  more
• 16:16
  money,
• 16:17
  but
• 16:17
  there's
• 16:18
  so
• 16:18
  many
• 16:18
  ways
• 16:18
  to
• 16:18
  make
• 16:18
  more
• 16:18
  money.
• 16:19
  You
• 16:19
  can
• 16:19
  cut
• 16:19
  costs,
• 16:19
  you
• 16:20
  can
• 16:20
  increase
• 16:20
  revenue,
• 16:20
  grow
• 16:21
  profitability.
• 16:22
  Which
• 16:22
  one
• 16:23
  of
• 16:23
  these
• 16:23
  is
• 16:24
  more
• 16:24
  important
• 16:24
  to
• 16:24
  you?
• 16:26
  And
• 16:26
  it's
• 16:27
  interesting.
• 16:27
  That's
• 16:28
  why
• 16:28
  it's
• 16:28
  so
• 16:29
  important
• 16:29
  that
• 16:29
  data
• 16:30
  people
• 16:30
  are
• 16:30
  strategically
• 16:31
  literate
• 16:31
  and
• 16:32
  understand
• 16:32
  their
• 16:33
  own
• 16:33
  organization's
• 16:34
  strategic
• 16:34
  pillars
• 16:35
  and
• 16:35
  goals.
• 16:36
  Oftentimes
• 16:36
  I'll
• 16:37
  meet
• 16:37
  with
• 16:37
  a
• 16:37
  new
• 16:37
  client
• 16:38
  and
• 16:38
  I
• 16:38
  will
• 16:38
  say,
• 16:38
  well,
• 16:39
  what
• 16:39
  does
• 16:39
  the
• 16:39
  organizational
• 16:40
  strategy
• 16:40
  say?
• 16:40
  And
• 16:41
  they
• 16:41
  will
• 16:41
  turn
• 16:41
  around
• 16:41
  and
• 16:41
  say,
• 16:41
  no
• 16:41
  one's
• 16:42
  ever
• 16:42
  shared
• 16:42
  it
• 16:42
  with
• 16:42
  me
• 16:43
  or
• 16:45
  it
• 16:45
  doesn't
• 16:45
  exist,
• 16:46
  which
• 16:46
  I
• 16:46
  see
• 16:46
  a
• 16:46
  lot
• 16:46
  as
• 16:47
  well.
• 16:47
  Yes.
• 16:48
  Which
• 16:48
  is
• 16:48
  shocking
• 16:49
  actually,
• 16:50
  particularly
• 16:50
  in
• 16:51
  smaller
• 16:51
  organizations.
• 16:52
  There
• 16:52
  isn't
• 16:52
  actually
• 16:53
  a
• 16:53
  strategy
• 16:55
  that
• 16:55
  makes
• 16:55
  it
• 16:55
  challenging
• 16:56
  certainly.
• 16:56
  But
• 16:57
  that's
• 16:57
  where
• 16:57
  you
• 16:57
  kind
• 16:58
  of
• 16:58
  have
• 16:58
  to
• 16:58
  become
• 16:59
  even
• 16:59
  more
• 17:00
  proactive
• 17:01
  and
• 17:01
  more
• 17:04
  comfortable
• 17:05
  working
• 17:05
  hand
• 17:05
  in
• 17:05
  hand
• 17:06
  with
• 17:06
  those
• 17:06
  stakeholders.
• 17:07
  It's
• 17:07
  a
• 17:07
  natural
• 17:10
  progression,
• 17:10
  I'd
• 17:10
  say
• 17:11
  for
• 17:11
  the
• 17:11
  smaller
• 17:11
  companies
• 17:12
  who
• 17:12
  have
• 17:12
  got
• 17:13
  to
• 17:13
  where
• 17:13
  they've
• 17:13
  got
• 17:13
  to
• 17:14
  with
• 17:14
  this
• 17:14
  grow
• 17:14
  at
• 17:15
  all
• 17:15
  cost
• 17:15
  mentality
• 17:15
  of
• 17:16
  like
• 17:16
  we'll
• 17:16
  do
• 17:16
  whatever
• 17:16
  it
• 17:16
  takes
• 17:17
  to
• 17:17
  grow
• 17:17
  this
• 17:17
  business
• 17:18
  and
• 17:18
  like
• 17:19
  just
• 17:19
  shove
• 17:20
  as
• 17:20
  hard
• 17:20
  as
• 17:20
  you
• 17:20
  can
• 17:21
  in
• 17:21
  this
• 17:21
  direction.
• 17:22
  And
• 17:22
  I
• 17:22
  think
• 17:22
  as
• 17:23
  businesses
• 17:23
  grow
• 17:24
  through
• 17:24
  the
• 17:24
  stages
• 17:24
  of
• 17:24
  their
• 17:25
  own
• 17:25
  maturity,
• 17:25
  like
• 17:26
  subtlety
• 17:26
  and
• 17:26
  nuance
• 17:27
  like
• 17:28
  begins
• 17:29
  to
• 17:29
  come
• 17:29
  into
• 17:29
  it
• 17:29
  and
• 17:30
  it's
• 17:30
  the
• 17:30
  classic
• 17:31
  case
• 17:31
  of
• 17:31
  like
• 17:31
  what
• 17:32
  got
• 17:32
  you
• 17:32
  there
• 17:33
  is
• 17:33
  not
• 17:33
  going
• 17:33
  to
• 17:33
  be
• 17:33
  what
• 17:33
  gets
• 17:34
  you
• 17:34
  to
• 17:34
  the
• 17:35
  next
• 17:35
  stage
• 17:35
  of
• 17:35
  Absolutely.
• 17:36
  You
• 17:36
  really
• 17:36
  need
• 17:36
  to
• 17:37
  codify
• 17:37
  it
• 17:38
  next
• 17:38
  stage
• 17:39
  of
• 17:39
  your
• 17:39
  maturity.
• 17:41
  Yeah,
• 17:41
  it's
• 17:42
  wonderful
• 17:42
  to
• 17:42
  see
• 17:42
  data
• 17:42
  teams
• 17:43
  lean
• 17:44
  into
• 17:44
  that.
• 17:44
  But
• 17:45
  I
• 17:45
  want
• 17:45
  to
• 17:45
  pick
• 17:45
  you
• 17:45
  up
• 17:45
  on
• 17:46
  your
• 17:46
  point
• 17:46
  about
• 17:46
  the
• 17:47
  centralized
• 17:47
  versus
• 17:47
  non
• 17:48
  centralized.
• 17:48
  Another
• 17:48
  kind
• 17:49
  of
• 17:49
  classic
• 17:50
  debate
• 17:50
  here,
• 17:51
  and
• 17:51
  it's
• 17:51
  one
• 17:51
  that
• 17:52
  I
• 17:52
  take
• 17:52
  great
• 17:52
  delight
• 17:52
  in.
• 17:53
  Similar
• 17:53
  to
• 17:54
  you,
• 17:55
  it
• 17:55
  depends
• 17:56
  is
• 17:56
  always
• 17:57
  my
• 17:57
  answer
• 17:57
  to
• 17:57
  that
• 17:57
  one.
• 17:58
  But
• 17:59
  I've
• 17:59
  certainly
• 17:59
  definitely
• 18:00
  bigger
• 18:00
  organizations
• 18:01
  seen
• 18:02
  data
• 18:02
  leaders
• 18:04
  make
• 18:05
  two
• 18:05
  significant
• 18:05
  steps
• 18:06
  in
• 18:06
  their
• 18:06
  career.
• 18:06
  One
• 18:07
  by
• 18:07
  decentralizing
• 18:08
  and
• 18:08
  then
• 18:08
  by
• 18:09
  recentralizing
• 18:10
  the
• 18:10
  same
• 18:11
  set
• 18:11
  of
• 18:11
  data
• 18:11
  teams.
• 18:11
  So
• 18:11
  there's
• 18:12
  always
• 18:12
  always
• 18:12
  like
• 18:13
  there's
• 18:13
  always
• 18:13
  kudos
• 18:13
  to
• 18:14
  be
• 18:14
  gained
• 18:14
  from
• 18:15
  making
• 18:15
  a
• 18:15
  change
• 18:16
  and
• 18:16
  making
• 18:16
  it
• 18:16
  successful.
• 18:17
  And
• 18:18
  you
• 18:18
  know,
• 18:18
  I'm
• 18:18
  not
• 18:18
  complete
• 18:19
  cynic
• 18:19
  sometimes
• 18:20
  maybe
• 18:20
  in
• 18:20
  those
• 18:20
  situations
• 18:21
  I've
• 18:21
  seen
• 18:21
  like
• 18:21
  decentralizing
• 18:22
  was
• 18:22
  the
• 18:22
  right
• 18:23
  thing
• 18:23
  at
• 18:23
  that
• 18:23
  point
• 18:23
  in
• 18:23
  time
• 18:23
  and
• 18:24
  then
• 18:24
  centralizing
• 18:24
  again
• 18:24
  was
• 18:25
  also
• 18:26
  the
• 18:26
  right
• 18:26
  point
• 18:26
  in
• 18:27
  time.
• 18:27
  It
• 18:27
  depends
• 18:27
  on
• 18:27
  as
• 18:28
  you
• 18:28
  say,
• 18:29
  what
• 18:29
  the
• 18:29
  priorities
• 18:30
  of
• 18:31
  the
• 18:32
  companies.
• 18:32
  Also
• 18:33
  things
• 18:33
  like
• 18:33
  data
• 18:33
  maturity
• 18:35
  of
• 18:35
  the
• 18:35
  various
• 18:35
  business
• 18:36
  units.
• 18:37
  How
• 18:38
  well
• 18:38
  is
• 18:38
  data
• 18:38
  disseminated?
• 18:39
  Is
• 18:39
  data
• 18:40
  democratize
• 18:41
  in
• 18:41
  that
• 18:41
  organization?
• 18:42
  How
• 18:42
  closely
• 18:42
  do
• 18:43
  teams
• 18:43
  need
• 18:43
  to
• 18:43
  be
• 18:43
  working
• 18:44
  with
• 18:44
  data
• 18:45
  peeps?
• 18:46
  Product
• 18:46
  teams
• 18:47
  are
• 18:47
  a
• 18:47
  great
• 18:47
  example.
• 18:48
  You
• 18:48
  genuinely
• 18:49
  need
• 18:49
  a
• 18:50
  data
• 18:50
  person
• 18:50
  on
• 18:51
  a
• 18:51
  product
• 18:51
  team
• 18:51
  in
• 18:52
  most
• 18:52
  cases.
• 18:52
  I'd
• 18:53
  be
• 18:53
  very
• 18:53
  surprised
• 18:53
  if
• 18:54
  a
• 18:54
  product
• 18:54
  team
• 18:55
  could
• 18:55
  work
• 18:55
  without
• 18:55
  one.
• 18:56
  Unless
• 18:57
  you've
• 18:57
  got
• 18:57
  a
• 18:57
  super
• 18:57
  duper
• 18:58
  product
• 18:58
  manager
• 18:58
  who
• 18:58
  loves
• 18:59
  getting
• 18:59
  into
• 18:59
  the
• 19:00
  data,
• 19:00
  which
• 19:00
  a
• 19:00
  lot
• 19:00
  of
• 19:00
  them
• 19:00
  do.
• 19:01
  But
• 19:01
  it's
• 19:01
  not
• 19:01
  always
• 19:01
  the
• 19:02
  case.
• 19:02
  Yeah,
• 19:02
  I
• 19:02
  mean
• 19:02
  product
• 19:03
  managers
• 19:03
  have
• 19:03
  the
• 19:03
  difficult
• 19:04
  job
• 19:04
  of
• 19:04
  having
• 19:05
  to
• 19:06
  already
• 19:06
  difficult
• 19:07
  job
• 19:07
  without
• 19:07
  data
• 19:07
  on
• 19:08
  the
• 19:08
  table,
• 19:08
  of
• 19:08
  having
• 19:08
  to
• 19:08
  span
• 19:09
  across
• 19:09
  the
• 19:09
  human
• 19:10
  need,
• 19:10
  the
• 19:10
  business
• 19:12
  revenue
• 19:12
  and
• 19:12
  profitability
• 19:13
  and
• 19:13
  the.
• 19:13
  Technology
• 19:14
  angle
• 19:14
  of
• 19:14
  it
• 19:15
  and
• 19:15
  the
• 19:15
  designers
• 19:16
  and
• 19:16
  everything
• 19:16
  else.
• 19:18
  Product
• 19:18
  is
• 19:18
  already
• 19:18
  a
• 19:18
  tough
• 19:19
  job
• 19:19
  without
• 19:20
  that
• 19:20
  end.
• 19:20
  But
• 19:21
  I've
• 19:22
  certainly
• 19:22
  lived
• 19:22
  on
• 19:22
  the
• 19:23
  wrong
• 19:23
  end
• 19:23
  of
• 19:23
  that
• 19:23
  before
• 19:23
  with
• 19:25
  product
• 19:25
  managers
• 19:26
  who've
• 19:26
  come
• 19:26
  to
• 19:27
  data
• 19:27
  teams
• 19:27
  I've
• 19:28
  been
• 19:28
  involved
• 19:28
  with
• 19:29
  on
• 19:30
  the
• 19:30
  eve
• 19:30
  of
• 19:30
  launching
• 19:31
  their
• 19:31
  product.
• 19:31
  And
• 19:31
  we're
• 19:32
  like,
• 19:32
  okay,
• 19:33
  what
• 19:33
  data
• 19:33
  are
• 19:33
  we
• 19:34
  going
• 19:34
  to
• 19:34
  collect
• 19:34
  so
• 19:34
  that
• 19:34
  we
• 19:35
  can
• 19:35
  show
• 19:35
  everyone
• 19:35
  how
• 19:36
  much
• 19:36
  of
• 19:36
  a
• 19:37
  huge
• 19:37
  success
• 19:37
  my
• 19:38
  product
• 19:38
  is
• 19:38
  going
• 19:38
  to
• 19:38
  be
• 19:39
  tomorrow?
• 19:39
  My
• 19:40
  favorite
• 19:40
  thing
• 19:40
  was
• 19:41
  always
• 19:42
  getting
• 19:42
  on
• 19:42
  the
• 19:42
  phone
• 19:42
  or
• 19:43
  on
• 19:43
  Slack,
• 19:44
  probably
• 19:44
  more
• 19:44
  likely,
• 19:44
  and
• 19:45
  saying,
• 19:45
  what
• 19:45
  do
• 19:45
  you
• 19:45
  mean
• 19:45
  this
• 19:45
  thing
• 19:46
  went
• 19:46
  live
• 19:46
  without
• 19:46
  any
• 19:46
  tagging?
• 19:47
  I'll
• 19:47
  kill
• 19:47
  you.
• 19:50
  Yes.
• 19:50
  Data
• 19:51
  team,
• 19:51
  create
• 19:51
  my
• 19:51
  success
• 19:52
  story
• 19:52
  for
• 19:52
  me.
• 19:52
  Like
• 19:53
  we
• 19:53
  went
• 19:53
  live
• 19:53
  yesterday.
• 19:55
  Yeah.
• 19:56
  How's
• 19:57
  this
• 19:57
  thing
• 19:57
  performing?
• 19:57
  Like,
• 19:58
  I
• 19:58
  didn't
• 19:58
  even
• 19:58
  know
• 19:58
  you
• 19:58
  launched
• 19:59
  it.
• 20:01
  Yeah,
• 20:01
  exactly.
• 20:02
  I
• 20:02
  mean,
• 20:02
  there's
• 20:02
  always
• 20:02
  a
• 20:02
  way
• 20:02
  to
• 20:03
  do
• 20:03
  it
• 20:03
  afterwards
• 20:04
  and
• 20:04
  you
• 20:04
  know,
• 20:04
  that's
• 20:05
  a
• 20:05
  sign
• 20:05
  of
• 20:05
  a
• 20:06
  good
• 20:06
  organization
• 20:06
  when
• 20:06
  you
• 20:06
  can
• 20:07
  rise
• 20:07
  together
• 20:08
  and
• 20:08
  meet
• 20:08
  that
• 20:08
  challenge.
• 20:09
  But
• 20:09
  it's
• 20:09
  also
• 20:09
  a
• 20:09
  sign
• 20:09
  of
• 20:10
  a
• 20:10
  good
• 20:10
  org
• 20:10
  if
• 20:10
  you
• 20:10
  can
• 20:11
  avoid
• 20:11
  recreating
• 20:12
  the
• 20:12
  situation
• 20:13
  in
• 20:14
  the
• 20:14
  first
• 20:14
  place.
• 20:14
  We
• 20:15
  talked
• 20:15
  a
• 20:15
  bit
• 20:15
  about
• 20:15
  building
• 20:16
  connections
• 20:16
  and
• 20:17
  growing
• 20:17
  connections
• 20:17
  between
• 20:17
  different
• 20:18
  departments.
• 20:19
  So
• 20:19
  I've
• 20:19
  heard
• 20:19
  you
• 20:19
  talk
• 20:20
  about
• 20:20
  before
• 20:20
  about
• 20:21
  emotional
• 20:21
  intelligence
• 20:22
  in
• 20:22
  data
• 20:22
  leadership.
• 20:23
  And
• 20:25
  in
• 20:25
  the
• 20:25
  many
• 20:25
  conversations
• 20:26
  that
• 20:26
  I've
• 20:26
  heard
• 20:27
  you
• 20:27
  talk
• 20:27
  about,
• 20:28
  you
• 20:28
  often
• 20:28
  ask
• 20:29
  what
• 20:29
  keeps
• 20:29
  people
• 20:30
  up
• 20:30
  at
• 20:30
  night?
• 20:30
  How
• 20:31
  important
• 20:31
  do
• 20:31
  you
• 20:31
  think
• 20:32
  emotional
• 20:32
  intelligence
• 20:33
  is
• 20:34
  in
• 20:35
  the
• 20:35
  arsenal
• 20:35
  of
• 20:35
  the
• 20:35
  many
• 20:36
  tools
• 20:36
  that
• 20:36
  the
• 20:36
  data
• 20:37
  successful
• 20:37
  data
• 20:37
  leaders
• 20:38
  should
• 20:38
  have?
• 20:38
  As
• 20:39
  you
• 20:39
  become
• 20:39
  more.
• 20:39
  More
• 20:40
  senior
• 20:40
  in
• 20:41
  your
• 20:41
  role
• 20:41
  and
• 20:41
  you
• 20:41
  do
• 20:42
  have
• 20:42
  more
• 20:42
  exposure
• 20:42
  to
• 20:43
  those
• 20:43
  stakeholders,
• 20:44
  it
• 20:44
  becomes
• 20:44
  extremely
• 20:45
  important,
• 20:46
  I
• 20:46
  think,
• 20:47
  the
• 20:47
  ability
• 20:47
  to
• 20:47
  put
• 20:48
  yourself
• 20:48
  in
• 20:48
  the
• 20:48
  shoes
• 20:49
  of
• 20:49
  your
• 20:49
  audience
• 20:50
  really
• 20:50
  in
• 20:51
  anything
• 20:51
  that
• 20:51
  you
• 20:51
  do.
• 20:51
  This
• 20:52
  isn't
• 20:52
  even
• 20:53
  limited
• 20:53
  to
• 20:53
  data
• 20:54
  by
• 20:54
  any
• 20:54
  means,
• 20:54
  in
• 20:55
  any
• 20:55
  role
• 20:55
  within
• 20:55
  business.
• 20:56
  The
• 20:56
  the
• 20:56
  best
• 20:57
  way
• 20:57
  to
• 20:57
  succeed
• 20:58
  and
• 20:58
  get
• 20:58
  by
• 20:58
  with
• 20:59
  your
• 20:59
  stakeholders
• 20:59
  is
• 21:00
  to
• 21:00
  understand
• 21:01
  their
• 21:01
  concerns,
• 21:02
  their
• 21:02
  constraints,
• 21:03
  what
• 21:03
  they're
• 21:03
  worried
• 21:04
  about,
• 21:04
  and
• 21:06
  go
• 21:06
  from
• 21:06
  there
• 21:07
  and
• 21:07
  make
• 21:08
  your
• 21:08
  decisions,
• 21:08
  make
• 21:08
  your
• 21:09
  communications.
• 21:10
  For
• 21:10
  example,
• 21:10
  if
• 21:10
  you're
• 21:10
  giving
• 21:11
  a
• 21:11
  report,
• 21:11
  giving
• 21:12
  a
• 21:12
  presentation,
• 21:13
  you
• 21:13
  don't
• 21:13
  go
• 21:13
  up
• 21:13
  there
• 21:14
  and
• 21:14
  report
• 21:14
  to
• 21:14
  your
• 21:15
  team
• 21:15
  or
• 21:15
  to
• 21:16
  yourself.
• 21:16
  You
• 21:16
  write
• 21:17
  a
• 21:17
  report
• 21:17
  for
• 21:17
  the
• 21:17
  people
• 21:17
  who
• 21:18
  are
• 21:18
  going
• 21:18
  to
• 21:18
  be
• 21:18
  interpreting
• 21:19
  and
• 21:19
  hearing
• 21:20
  what
• 21:20
  it
• 21:20
  is
• 21:20
  that
• 21:20
  you
• 21:20
  have
• 21:20
  to
• 21:20
  say.
• 21:21
  So
• 21:22
  in
• 21:22
  that
• 21:23
  same
• 21:23
  regard,
• 21:23
  the
• 21:23
  way
• 21:24
  that
• 21:24
  we
• 21:24
  communicate
• 21:24
  with
• 21:24
  our
• 21:24
  stakeholders,
• 21:25
  the
• 21:25
  way
• 21:25
  that
• 21:25
  we
• 21:26
  communicate
• 21:26
  with
• 21:26
  an
• 21:26
  audience,
• 21:26
  we
• 21:27
  really
• 21:27
  have
• 21:27
  to
• 21:27
  care
• 21:27
  about
• 21:28
  what
• 21:29
  are
• 21:29
  their
• 21:29
  needs
• 21:29
  and
• 21:29
  what
• 21:30
  do
• 21:30
  they
• 21:30
  want
• 21:30
  to
• 21:30
  hear?
• 21:31
  Yeah,
• 21:31
  no,
• 21:32
  absolutely.
• 21:32
  And
• 21:33
  do
• 21:33
  you
• 21:33
  find
• 21:33
  it
• 21:34
  easier,
• 21:34
  like
• 21:34
  in
• 21:34
  the
• 21:35
  coaching
• 21:35
  capacity
• 21:35
  that
• 21:36
  you've
• 21:36
  been
• 21:37
  operating
• 21:37
  in
• 21:37
  more
• 21:37
  recently?
• 21:38
  Do
• 21:38
  you
• 21:38
  find
• 21:39
  that
• 21:39
  easier
• 21:39
  to
• 21:40
  help
• 21:40
  people
• 21:40
  arrive
• 21:40
  at
• 21:41
  because
• 21:41
  of
• 21:41
  the
• 21:41
  objectivity
• 21:42
  you've
• 21:42
  got
• 21:42
  from
• 21:42
  the
• 21:42
  outside?
• 21:43
  I
• 21:43
  don't
• 21:43
  know
• 21:43
  the
• 21:44
  personalities
• 21:44
  that
• 21:44
  are
• 21:45
  involved
• 21:46
  in
• 21:46
  companies
• 21:47
  because
• 21:47
  I
• 21:47
  really
• 21:48
  have
• 21:48
  one
• 21:48
  touch
• 21:48
  Point.
• 21:48
  And
• 21:49
  that's
• 21:49
  the
• 21:49
  individual
• 21:49
  that
• 21:49
  I
• 21:50
  work
• 21:50
  with.
• 21:51
  So,
• 21:52
  yeah,
• 21:52
  oftentimes
• 21:53
  personalities
• 21:54
  will
• 21:55
  be
• 21:55
  a
• 21:55
  challenge
• 21:56
  that
• 21:56
  I'm
• 21:56
  not
• 21:56
  necessarily
• 21:57
  aware
• 21:57
  of.
• 21:57
  But
• 21:57
  all
• 21:58
  that
• 21:58
  aside,
• 21:58
  there
• 21:58
  are
• 21:59
  techniques
• 21:59
  that
• 21:59
  we
• 21:59
  use
• 21:59
  in
• 22:00
  the
• 22:00
  coaching
• 22:01
  to
• 22:01
  help
• 22:01
  them
• 22:02
  get
• 22:02
  a
• 22:02
  greater
• 22:03
  understanding
• 22:03
  of
• 22:03
  what
• 22:03
  their
• 22:04
  client
• 22:04
  needs.
• 22:05
  I
• 22:05
  don't
• 22:05
  use,
• 22:06
  like
• 22:06
  using
• 22:06
  the
• 22:06
  word
• 22:06
  client.
• 22:06
  I
• 22:07
  wish
• 22:07
  I
• 22:07
  hadn't.
• 22:07
  What
• 22:08
  their
• 22:08
  stakeholder
• 22:08
  needs
• 22:09
  are
• 22:10
  and
• 22:11
  put
• 22:12
  themselves
• 22:12
  in
• 22:12
  their
• 22:12
  shoes.
• 22:13
  One
• 22:13
  really
• 22:13
  great
• 22:14
  example
• 22:14
  was
• 22:14
  a
• 22:15
  guy
• 22:15
  who
• 22:16
  was
• 22:16
  a
• 22:17
  super
• 22:18
  technical,
• 22:18
  very
• 22:18
  capable
• 22:19
  technical
• 22:19
  data
• 22:20
  person.
• 22:21
  He
• 22:21
  was
• 22:21
  almost
• 22:21
  the
• 22:22
  quintessential
• 22:22
  engineering
• 22:23
  type.
• 22:23
  He
• 22:24
  was
• 22:24
  very
• 22:25
  challenging
• 22:26
  person,
• 22:26
  very
• 22:27
  strong
• 22:27
  in
• 22:27
  his
• 22:27
  beliefs,
• 22:29
  and
• 22:31
  really
• 22:31
  struggled
• 22:32
  with
• 22:32
  stakeholder
• 22:32
  management
• 22:33
  because
• 22:33
  he
• 22:33
  would
• 22:34
  get
• 22:34
  up
• 22:34
  and
• 22:34
  say
• 22:34
  the
• 22:34
  things
• 22:34
  that
• 22:35
  he
• 22:35
  cared
• 22:35
  about.
• 22:35
  He
• 22:36
  would
• 22:36
  talk
• 22:36
  about
• 22:36
  the
• 22:36
  tech,
• 22:37
  he
• 22:37
  would
• 22:37
  talk
• 22:37
  about
• 22:38
  what's
• 22:38
  been
• 22:38
  delivered,
• 22:39
  timelines
• 22:39
  and
• 22:39
  everything
• 22:39
  else
• 22:40
  like
• 22:40
  that.
• 22:40
  And
• 22:41
  the
• 22:41
  stakeholders
• 22:41
  would
• 22:42
  just
• 22:42
  argue
• 22:42
  with
• 22:42
  him
• 22:42
  and
• 22:43
  say,
• 22:44
  what
• 22:44
  good
• 22:44
  is
• 22:45
  this?
• 22:45
  Why
• 22:45
  are
• 22:45
  you
• 22:45
  telling
• 22:46
  me
• 22:46
  this?
• 22:46
  That
• 22:46
  kind
• 22:46
  of
• 22:46
  thing.
• 22:48
  It
• 22:48
  was
• 22:48
  a
• 22:48
  really
• 22:48
  big
• 22:49
  shock
• 22:49
  to
• 22:49
  him.
• 22:49
  So
• 22:50
  together
• 22:50
  we
• 22:50
  did
• 22:51
  a
• 22:51
  roleplay
• 22:52
  scenario
• 22:52
  where
• 22:53
  I
• 22:53
  said,
• 22:53
  you
• 22:54
  are
• 22:54
  now
• 22:54
  your,
• 22:55
  your
• 22:55
  most
• 22:55
  critical
• 22:56
  stakeholder.
• 22:56
  Put
• 22:56
  yourself
• 22:57
  in
• 22:57
  their
• 22:57
  shoes
• 22:57
  and
• 22:58
  tell
• 22:59
  me
• 22:59
  I'm
• 23:00
  you
• 23:00
  now.
• 23:01
  Now
• 23:01
  tell.
• 23:02
  Tell
• 23:02
  me
• 23:02
  or
• 23:03
  tell
• 23:03
  yourself
• 23:03
  why
• 23:04
  this
• 23:04
  is
• 23:04
  useless
• 23:05
  information
• 23:05
  to
• 23:05
  me.
• 23:06
  And
• 23:06
  he
• 23:06
  went
• 23:07
  to
• 23:07
  town
• 23:07
  on
• 23:07
  himself
• 23:07
  and
• 23:07
  he's
• 23:08
  like,
• 23:08
  well,
• 23:08
  they
• 23:09
  care
• 23:09
  about
• 23:09
  all
• 23:10
  these
• 23:10
  KPIs
• 23:10
  and
• 23:10
  I.
• 23:11
  And
• 23:11
  then
• 23:12
  why
• 23:12
  are
• 23:12
  you
• 23:12
  telling
• 23:13
  me
• 23:13
  about
• 23:14
  the,
• 23:14
  the
• 23:14
  tech
• 23:15
  and
• 23:15
  the
• 23:15
  timelines
• 23:16
  and
• 23:16
  all
• 23:16
  of
• 23:16
  that?
• 23:16
  No
• 23:16
  one
• 23:16
  cares
• 23:16
  about
• 23:16
  that.
• 23:17
  We
• 23:17
  only
• 23:17
  care
• 23:17
  about
• 23:17
  what
• 23:17
  it's
• 23:18
  capable
• 23:18
  of,
• 23:18
  not
• 23:19
  what
• 23:19
  it,
• 23:19
  what
• 23:19
  why
• 23:19
  it
• 23:20
  exists
• 23:20
  or
• 23:20
  what
• 23:20
  you've,
• 23:21
  or
• 23:23
  how
• 23:23
  you've
• 23:23
  built
• 23:24
  it
• 23:24
  or
• 23:24
  whatever.
• 23:24
  We
• 23:25
  really
• 23:25
  want
• 23:25
  to
• 23:25
  care.
• 23:25
  We
• 23:26
  really
• 23:26
  care
• 23:26
  about
• 23:26
  the
• 23:26
  business
• 23:27
  outcomes
• 23:27
  that
• 23:27
  are
• 23:27
  relevant
• 23:28
  here.
• 23:28
  And
• 23:28
  he
• 23:28
  was
• 23:29
  like,
• 23:29
  oh,
• 23:30
  my
• 23:30
  God.
• 23:30
  So
• 23:30
  he
• 23:30
  wasn't
• 23:31
  doing
• 23:31
  this
• 23:31
  wrong?
• 23:32
  Yeah,
• 23:32
  well,
• 23:33
  he
• 23:33
  thought
• 23:33
  he.
• 23:34
  Well,
• 23:34
  he,
• 23:34
  yeah,
• 23:34
  he
• 23:35
  could
• 23:35
  do
• 23:35
  it.
• 23:35
  But
• 23:35
  then
• 23:36
  at
• 23:36
  the
• 23:36
  end
• 23:36
  of
• 23:36
  the
• 23:36
  role
• 23:36
  playing
• 23:37
  exercise,
• 23:37
  he
• 23:37
  was
• 23:37
  like,
• 23:38
  you've
• 23:38
  blown
• 23:38
  my
• 23:38
  mind.
• 23:39
  He
• 23:39
  was
• 23:39
  doing
• 23:39
  this
• 23:39
  all
• 23:40
  the
• 23:40
  time.
• 23:41
  I'm
• 23:41
  doing
• 23:41
  the
• 23:42
  brain
• 23:43
  explosion.
• 23:44
  I
• 23:44
  know
• 23:44
  the
• 23:44
  emoji
• 23:45
  for
• 23:45
  those
• 23:45
  who
• 23:46
  are
• 23:46
  just
• 23:46
  listening.
• 23:47
  And
• 23:49
  he
• 23:49
  was
• 23:49
  like,
• 23:49
  wow.
• 23:50
  I
• 23:50
  never
• 23:50
  really,
• 23:51
  I've
• 23:51
  never
• 23:51
  done
• 23:51
  an
• 23:51
  exercise
• 23:52
  like
• 23:52
  that
• 23:52
  where
• 23:52
  I've
• 23:53
  put
• 23:54
  myself
• 23:54
  and
• 23:54
  I've
• 23:55
  empathized
• 23:55
  with
• 23:56
  my
• 23:56
  audience
• 23:57
  along
• 23:57
  those
• 23:57
  lines.
• 23:58
  For
• 23:59
  a
• 23:59
  data
• 23:59
  leader
• 23:59
  that's
• 24:00
  kind
• 24:00
  of
• 24:00
  struggling
• 24:00
  to
• 24:01
  connect
• 24:01
  with
• 24:02
  the
• 24:02
  business
• 24:02
  stakeholders
• 24:04
  or
• 24:04
  sometimes
• 24:05
  with.
• 24:05
  I've
• 24:06
  seen
• 24:06
  it
• 24:06
  happen
• 24:06
  in
• 24:06
  either
• 24:06
  direction
• 24:06
  as
• 24:07
  well,
• 24:07
  where
• 24:07
  the
• 24:07
  data
• 24:08
  leader
• 24:08
  is
• 24:08
  too
• 24:08
  ensconced
• 24:09
  with
• 24:09
  the
• 24:10
  business
• 24:10
  and
• 24:10
  struggles
• 24:11
  to
• 24:11
  connect
• 24:11
  with
• 24:11
  their
• 24:12
  engineers
• 24:13
  and
• 24:13
  their
• 24:14
  technical
• 24:14
  teams.
• 24:15
  What's
• 24:16
  the,
• 24:17
  the
• 24:18
  most
• 24:18
  common
• 24:18
  mistake
• 24:18
  that
• 24:19
  data
• 24:19
  dealers
• 24:19
  make
• 24:20
  when
• 24:21
  They've
• 24:21
  failed
• 24:21
  to
• 24:22
  establish
• 24:22
  those
• 24:22
  relationships.
• 24:23
  Well,
• 24:23
  well,
• 24:23
  I
• 24:24
  would
• 24:24
  say
• 24:25
  we
• 24:25
  tend
• 24:25
  to
• 24:27
  just
• 24:27
  communicate
• 24:28
  the
• 24:28
  things
• 24:28
  that
• 24:28
  we
• 24:28
  mainly
• 24:29
  care
• 24:29
  about
• 24:29
  within
• 24:29
  the
• 24:30
  data
• 24:30
  space.
• 24:31
  We
• 24:32
  like
• 24:32
  to
• 24:32
  show
• 24:32
  our
• 24:32
  working.
• 24:33
  If
• 24:33
  it's
• 24:33
  an
• 24:33
  analysis
• 24:34
  that
• 24:34
  we're
• 24:34
  sharing
• 24:34
  with
• 24:34
  the
• 24:35
  stakeholder
• 24:35
  and
• 24:36
  we've
• 24:36
  not
• 24:37
  fully
• 24:37
  comprehended
• 24:38
  what
• 24:38
  they
• 24:38
  care
• 24:38
  about,
• 24:39
  there's
• 24:39
  a
• 24:39
  sense
• 24:40
  that
• 24:41
  data
• 24:41
  people
• 24:41
  will
• 24:42
  tend
• 24:42
  to
• 24:42
  dive
• 24:43
  into
• 24:43
  the
• 24:43
  details
• 24:43
  and
• 24:44
  for
• 24:44
  lack
• 24:45
  of
• 24:45
  a
• 24:45
  better
• 24:45
  term,
• 24:45
  show
• 24:45
  they're
• 24:46
  working.
• 24:47
  Remember
• 24:47
  back
• 24:47
  in
• 24:47
  school
• 24:48
  where
• 24:48
  you
• 24:48
  were,
• 24:49
  you
• 24:49
  know,
• 24:49
  in
• 24:50
  maths
• 24:50
  exams,
• 24:51
  you,
• 24:51
  to
• 24:51
  get
• 24:51
  full
• 24:51
  marks
• 24:52
  on
• 24:52
  a
• 24:52
  question
• 24:52
  you'd
• 24:52
  have
• 24:53
  to
• 24:53
  write
• 24:53
  out
• 24:53
  the
• 24:53
  entire
• 24:54
  equation
• 24:54
  and
• 24:54
  get
• 24:54
  the
• 24:54
  answer
• 24:55
  correct
• 24:55
  as
• 24:55
  well.
• 24:56
  In
• 24:56
  business,
• 24:56
  you
• 24:56
  just
• 24:57
  need
• 24:57
  to
• 24:57
  get
• 24:57
  the
• 24:57
  correct
• 24:57
  answer.
• 24:58
  No
• 24:59
  one
• 24:59
  cares
• 24:59
  about
• 24:59
  your
• 25:00
  working.
• 25:00
  They
• 25:00
  don't
• 25:01
  give
• 25:01
  a,
• 25:02
  they
• 25:03
  just
• 25:03
  want
• 25:03
  to
• 25:05
  get,
• 25:06
  get
• 25:06
  the
• 25:06
  information
• 25:06
  that
• 25:07
  they
• 25:07
  need,
• 25:07
  get
• 25:07
  the
• 25:08
  context,
• 25:08
  get
• 25:09
  the,
• 25:09
  the,
• 25:09
  the,
• 25:11
  the,
• 25:11
  the
• 25:11
  impacts
• 25:12
  of
• 25:12
  it
• 25:13
  and
• 25:13
  move
• 25:13
  forward.
• 25:14
  They
• 25:14
  just
• 25:14
  want
• 25:14
  your
• 25:14
  recommendations.
• 25:15
  They
• 25:15
  don't
• 25:16
  care
• 25:16
  about
• 25:16
  how
• 25:16
  you
• 25:17
  arrived
• 25:17
  at
• 25:17
  it.
• 25:17
  And
• 25:18
  we
• 25:18
  waste
• 25:18
  a
• 25:18
  lot
• 25:18
  of
• 25:19
  time
• 25:20
  going
• 25:20
  through
• 25:21
  that
• 25:21
  and
• 25:22
  thinking
• 25:22
  that
• 25:22
  it's
• 25:22
  important
• 25:23
  in
• 25:23
  all
• 25:23
  audiences
• 25:24
  when
• 25:24
  there
• 25:24
  are
• 25:25
  audiences
• 25:25
  where
• 25:25
  it
• 25:25
  is
• 25:25
  important.
• 25:26
  But
• 25:26
  in
• 25:26
  business
• 25:27
  audiences
• 25:27
  particularly,
• 25:28
  it
• 25:28
  isn't.
• 25:28
  Yeah.
• 25:28
  And
• 25:29
  it
• 25:29
  needs
• 25:29
  to
• 25:29
  be
• 25:29
  behind
• 25:29
  the
• 25:29
  curtain
• 25:30
  as
• 25:30
  well.
• 25:30
  Right.
• 25:31
  If
• 25:31
  questions
• 25:32
  come
• 25:32
  like,
• 25:33
  you
• 25:33
  need
• 25:33
  to
• 25:33
  be
• 25:33
  able
• 25:34
  to
• 25:35
  have
• 25:35
  the
• 25:35
  proof
• 25:35
  and
• 25:36
  the
• 25:36
  QED
• 25:36
  and
• 25:36
  whatever
• 25:37
  else
• 25:37
  but
• 25:40
  behind
• 25:40
  it.
• 25:40
  But
• 25:40
  you're
• 25:41
  right.
• 25:41
  The
• 25:41
  focus
• 25:41
  of
• 25:41
  a
• 25:42
  meeting
• 25:42
  like
• 25:42
  that
• 25:42
  is
• 25:44
  so
• 25:44
  what,
• 25:45
  as
• 25:45
  we
• 25:45
  talked
• 25:45
  about.
• 25:46
  Before,
• 25:46
  it's
• 25:46
  what
• 25:47
  an
• 25:47
  appendix
• 25:47
  is
• 25:47
  for.
• 25:48
  Absolutely.
• 25:48
  Or
• 25:49
  afterwards.
• 25:51
  And
• 25:51
  I
• 25:52
  always
• 25:52
  like
• 25:52
  to
• 25:52
  tell
• 25:52
  data
• 25:52
  teams
• 25:53
  to
• 25:53
  be
• 25:53
  prepared,
• 25:54
  especially
• 25:54
  when
• 25:54
  they're
• 25:55
  presenting
• 25:55
  a
• 25:56
  piece
• 25:56
  of
• 25:56
  insight
• 25:56
  or
• 25:56
  a
• 25:56
  piece
• 25:57
  of
• 25:57
  analysis
• 25:57
  that
• 25:57
  doesn't
• 25:58
  necessarily
• 25:58
  support
• 25:59
  the
• 25:59
  previously
• 25:59
  held
• 26:00
  opinion
• 26:00
  of
• 26:00
  the
• 26:01
  higher
• 26:01
  paid
• 26:01
  people
• 26:02
  in
• 26:02
  the
• 26:02
  room,
• 26:02
  likely
• 26:03
  the
• 26:04
  first
• 26:04
  place.
• 26:04
  And
• 26:04
  this
• 26:04
  is
• 26:04
  true
• 26:04
  of
• 26:05
  anyone
• 26:05
  who
• 26:05
  holds
• 26:06
  a
• 26:06
  strong
• 26:06
  belief,
• 26:06
  if
• 26:06
  you
• 26:07
  see
• 26:07
  any
• 26:07
  counter
• 26:07
  evidence
• 26:08
  to
• 26:08
  it,
• 26:08
  your
• 26:08
  first
• 26:09
  instinct
• 26:09
  is
• 26:09
  to
• 26:09
  discount
• 26:10
  it
• 26:10
  and
• 26:11
  say,
• 26:11
  well,
• 26:11
  that
• 26:11
  can't
• 26:11
  be
• 26:11
  right
• 26:12
  or
• 26:12
  the
• 26:12
  data
• 26:12
  must
• 26:12
  be
• 26:13
  wrong
• 26:13
  or
• 26:13
  you
• 26:13
  must
• 26:13
  have
• 26:13
  pulled
• 26:13
  it
• 26:14
  from
• 26:14
  the
• 26:14
  wrong
• 26:14
  place
• 26:14
  or
• 26:15
  something's
• 26:15
  gone
• 26:15
  wrong
• 26:15
  in
• 26:15
  the
• 26:16
  calculations
• 26:16
  or
• 26:16
  whatever
• 26:16
  it
• 26:17
  might
• 26:17
  be.
• 26:17
  And
• 26:18
  it's
• 26:19
  not
• 26:19
  someone
• 26:19
  trying
• 26:20
  to
• 26:20
  besmirch
• 26:20
  the
• 26:21
  skills
• 26:21
  of
• 26:21
  the
• 26:21
  data
• 26:22
  team.
• 26:22
  It's
• 26:22
  just
• 26:22
  a
• 26:22
  natural
• 26:22
  human
• 26:23
  response.
• 26:23
  And
• 26:23
  it
• 26:23
  comes
• 26:24
  back
• 26:24
  to
• 26:24
  this
• 26:24
  emotional
• 26:24
  intelligence,
• 26:26
  this
• 26:26
  emotional
• 26:27
  intelligence
• 26:27
  piece
• 26:28
  that
• 26:28
  you
• 26:28
  were
• 26:28
  talking
• 26:29
  about
• 26:29
  before.
• 26:31
  One
• 26:31
  thing
• 26:31
  I'm
• 26:31
  constantly
• 26:32
  reminding
• 26:33
  my
• 26:33
  clients
• 26:34
  is
• 26:34
  that
• 26:35
  you
• 26:35
  were
• 26:35
  hired
• 26:35
  because
• 26:35
  you're
• 26:36
  really
• 26:36
  smart.
• 26:36
  They
• 26:37
  hired
• 26:37
  you
• 26:37
  because
• 26:38
  they
• 26:38
  trust
• 26:38
  you.
• 26:39
  They
• 26:39
  hired
• 26:39
  you
• 26:40
  because
• 26:40
  you
• 26:40
  demonstrated
• 26:41
  your
• 26:41
  capability
• 26:41
  throughout
• 26:42
  the
• 26:43
  interview
• 26:43
  process.
• 26:44
  You've
• 26:44
  been
• 26:44
  here
• 26:44
  for
• 26:44
  however
• 26:45
  long
• 26:45
  you've
• 26:45
  been
• 26:45
  here
• 26:45
  and
• 26:46
  you're
• 26:46
  still
• 26:46
  there.
• 26:47
  So
• 26:48
  you
• 26:48
  have
• 26:48
  demonstrated,
• 26:49
  hopefully,
• 26:50
  your
• 26:50
  capabilities
• 26:51
  here.
• 26:51
  You
• 26:52
  do
• 26:52
  not
• 26:52
  need
• 26:52
  to
• 26:52
  remind
• 26:53
  them
• 26:53
  how
• 26:53
  smart
• 26:53
  you
• 26:54
  are
• 26:54
  every
• 26:54
  single
• 26:54
  time
• 26:54
  you
• 26:54
  get
• 26:55
  in
• 26:55
  front
• 26:55
  of
• 26:55
  them.
• 26:55
  Which
• 26:56
  I'd
• 26:56
  say
• 26:56
  is
• 26:56
  the
• 26:57
  second.
• 26:57
  And
• 26:57
  I've
• 26:58
  got
• 26:58
  a
• 26:58
  third
• 26:58
  one
• 26:58
  to
• 26:58
  add.
• 26:58
  But
• 26:58
  the
• 26:59
  second
• 26:59
  of
• 26:59
  the
• 26:59
  school
• 26:59
  paradoxes,
• 27:00
  the
• 27:00
  school
• 27:01
  paradox
• 27:01
  of
• 27:01
  things
• 27:01
  that
• 27:02
  you
• 27:02
  learned
• 27:02
  in
• 27:02
  school
• 27:03
  that
• 27:04
  enabled
• 27:04
  you
• 27:04
  to
• 27:04
  be
• 27:05
  successful,
• 27:05
  where
• 27:05
  now
• 27:06
  in
• 27:06
  business,
• 27:07
  you
• 27:07
  need
• 27:07
  to
• 27:07
  do
• 27:07
  the
• 27:07
  opposite.
• 27:08
  So
• 27:08
  you
• 27:08
  talked
• 27:08
  about,
• 27:11
  you
• 27:11
  talked
• 27:11
  about
• 27:11
  showing
• 27:12
  your
• 27:12
  working.
• 27:12
  Then
• 27:12
  we
• 27:13
  had
• 27:13
  that
• 27:13
  one.
• 27:14
  And
• 27:14
  the
• 27:14
  third
• 27:14
  one
• 27:15
  that
• 27:16
  I've
• 27:16
  seen
• 27:16
  come
• 27:16
  to
• 27:16
  life
• 27:16
  is
• 27:17
  throughout
• 27:18
  school,
• 27:19
  questioning
• 27:19
  the
• 27:19
  way
• 27:19
  that
• 27:20
  things
• 27:20
  work
• 27:21
  is
• 27:21
  almost
• 27:21
  considered
• 27:22
  disruptive
• 27:22
  behavior.
• 27:23
  If
• 27:23
  you're
• 27:23
  sitting
• 27:23
  in
• 27:23
  the
• 27:23
  classroom
• 27:24
  as
• 27:24
  a
• 27:24
  pupil
• 27:25
  saying,
• 27:25
  oh,
• 27:26
  but
• 27:26
  I
• 27:26
  don't
• 27:26
  understand,
• 27:27
  why
• 27:27
  does
• 27:27
  it
• 27:27
  work?
• 27:27
  Like,
• 27:27
  why
• 27:28
  does
• 27:28
  it
• 27:28
  have
• 27:28
  to
• 27:28
  work
• 27:29
  like
• 27:29
  that?
• 27:29
  It's
• 27:29
  like,
• 27:29
  this
• 27:29
  is
• 27:30
  what
• 27:30
  it
• 27:30
  says
• 27:30
  in
• 27:30
  the
• 27:30
  textbook.
• 27:30
  This
• 27:31
  is
• 27:31
  what
• 27:31
  you're
• 27:31
  learning.
• 27:31
  You've
• 27:31
  got
• 27:32
  the
• 27:32
  exam,
• 27:32
  be
• 27:32
  quiet
• 27:33
  and
• 27:33
  stop
• 27:33
  ruining
• 27:34
  my
• 27:34
  class.
• 27:35
  Whereas
• 27:35
  actually,
• 27:35
  in
• 27:35
  business,
• 27:36
  you
• 27:36
  almost
• 27:37
  need
• 27:37
  to.
• 27:37
  If
• 27:37
  you
• 27:38
  want
• 27:38
  to
• 27:38
  add
• 27:38
  value,
• 27:39
  especially
• 27:39
  as
• 27:39
  a
• 27:39
  leader,
• 27:39
  and
• 27:40
  even
• 27:40
  more
• 27:40
  so
• 27:40
  as
• 27:40
  a
• 27:41
  leader
• 27:41
  in
• 27:41
  the
• 27:41
  data
• 27:41
  space,
• 27:42
  you
• 27:42
  need
• 27:42
  to
• 27:42
  be
• 27:43
  willing
• 27:43
  to
• 27:43
  question
• 27:44
  how
• 27:44
  things
• 27:45
  are
• 27:46
  set
• 27:46
  up,
• 27:46
  to
• 27:46
  question
• 27:47
  the
• 27:47
  way
• 27:47
  that
• 27:48
  we've
• 27:48
  always
• 27:48
  done
• 27:48
  it
• 27:48
  this
• 27:49
  way,
• 27:50
  to
• 27:50
  question,
• 27:51
  is
• 27:51
  this
• 27:51
  really
• 27:51
  the
• 27:52
  right
• 27:52
  kpr,
• 27:52
  the
• 27:52
  right
• 27:53
  metric
• 27:53
  upon
• 27:54
  which
• 27:54
  to
• 27:54
  measure
• 27:54
  the
• 27:55
  success
• 27:55
  of
• 27:57
  the
• 27:57
  business?
• 27:58
  So
• 27:59
  it
• 27:59
  does
• 27:59
  fascinate
• 28:00
  me,
• 28:00
  particularly
• 28:02
  when
• 28:02
  I'm
• 28:02
  involved
• 28:02
  in
• 28:03
  coaching
• 28:03
  or
• 28:03
  working
• 28:03
  with
• 28:04
  folks
• 28:04
  who
• 28:04
  are
• 28:04
  in
• 28:05
  the
• 28:05
  midst
• 28:05
  of
• 28:05
  that
• 28:05
  transition
• 28:06
  out
• 28:06
  of
• 28:06
  college
• 28:07
  and
• 28:09
  into
• 28:09
  the
• 28:09
  corporate
• 28:10
  world,
• 28:10
  to
• 28:10
  say
• 28:11
  it's
• 28:11
  almost
• 28:11
  like,
• 28:12
  forget
• 28:12
  everything
• 28:12
  about,
• 28:13
  don't
• 28:13
  forget
• 28:14
  everything
• 28:14
  you
• 28:14
  learned,
• 28:14
  but
• 28:15
  forget
• 28:15
  everything
• 28:15
  you
• 28:15
  learned
• 28:16
  about
• 28:16
  how
• 28:16
  to
• 28:16
  operate.
• 28:17
  Yeah.
• 28:18
  It
• 28:18
  reminds
• 28:19
  me
• 28:19
  of
• 28:19
  when
• 28:19
  I
• 28:19
  first
• 28:19
  started
• 28:20
  in
• 28:20
  my
• 28:20
  career.
• 28:20
  I
• 28:20
  thought
• 28:21
  that
• 28:22
  the
• 28:22
  people
• 28:22
  around
• 28:22
  me
• 28:23
  and
• 28:23
  my
• 28:23
  stakeholders
• 28:23
  were
• 28:24
  oracles
• 28:25
  of
• 28:25
  all
• 28:25
  knowledge
• 28:26
  and
• 28:26
  that
• 28:26
  I
• 28:26
  just
• 28:26
  had
• 28:26
  to
• 28:26
  do
• 28:26
  what
• 28:27
  they
• 28:27
  said.
• 28:27
  But
• 28:27
  as
• 28:28
  soon
• 28:28
  as
• 28:28
  I
• 28:28
  realized
• 28:29
  that
• 28:29
  I
• 28:29
  actually
• 28:29
  had,
• 28:30
  you
• 28:30
  know,
• 28:30
  a
• 28:31
  voice
• 28:31
  and
• 28:31
  value
• 28:31
  to
• 28:32
  add
• 28:32
  here,
• 28:32
  and
• 28:32
  I
• 28:32
  could
• 28:33
  disagree
• 28:33
  with
• 28:33
  them
• 28:34
  and
• 28:34
  make
• 28:34
  them
• 28:34
  consider
• 28:35
  different
• 28:35
  perspectives,
• 28:35
  and
• 28:36
  I
• 28:36
  didn't
• 28:36
  get
• 28:36
  in
• 28:36
  trouble
• 28:36
  for
• 28:36
  it.
• 28:38
  That
• 28:38
  was
• 28:38
  kind
• 28:38
  of
• 28:39
  revelationary
• 28:39
  for
• 28:39
  me.
• 28:40
  It's,
• 28:41
  you
• 28:41
  know,
• 28:41
  part
• 28:42
  of
• 28:42
  maturing
• 28:42
  as
• 28:43
  a,
• 28:43
  as
• 28:43
  a,
• 28:43
  as
• 28:44
  a
• 28:44
  professional
• 28:45
  in
• 28:45
  the,
• 28:46
  in
• 28:46
  the
• 28:46
  world
• 28:46
  of
• 28:46
  work.
• 28:47
  Right.
• 28:47
  The.
• 28:48
  That
• 28:48
  moment
• 28:48
  of
• 28:48
  realization,
• 28:50
  and
• 28:50
  I
• 28:50
  remember
• 28:51
  when
• 28:51
  I
• 28:51
  got
• 28:51
  there
• 28:52
  as
• 28:52
  well.
• 28:52
  It's
• 28:52
  like
• 28:54
  you
• 28:54
  assume
• 28:55
  that
• 28:55
  everyone's
• 28:55
  got
• 28:55
  all
• 28:55
  their
• 28:55
  shit
• 28:56
  together
• 28:56
  and
• 28:56
  they
• 28:56
  know
• 28:57
  everything
• 28:57
  about
• 28:57
  how
• 28:57
  it
• 28:57
  should
• 28:58
  be
• 28:58
  working,
• 28:58
  but
• 28:58
  it's
• 28:58
  like
• 28:59
  the
• 28:59
  higher
• 28:59
  up
• 28:59
  the
• 28:59
  ladder
• 28:59
  you
• 28:59
  get
• 29:00
  and
• 29:00
  the
• 29:00
  broader,
• 29:00
  the,
• 29:01
  the
• 29:01
  organization
• 29:02
  your
• 29:02
  leadership's
• 29:03
  involved
• 29:03
  in,
• 29:04
  you
• 29:04
  have
• 29:04
  this.
• 29:06
  I
• 29:06
  certainly
• 29:06
  had
• 29:06
  my
• 29:07
  moment
• 29:07
  of
• 29:07
  realization
• 29:07
  of
• 29:08
  like,
• 29:08
  well,
• 29:09
  shit,
• 29:09
  they
• 29:10
  have
• 29:10
  no
• 29:10
  idea
• 29:10
  what
• 29:11
  to
• 29:11
  do.
• 29:11
  This
• 29:11
  isn't
• 29:11
  a
• 29:11
  quiz
• 29:12
  where
• 29:13
  I
• 29:13
  position
• 29:13
  an
• 29:13
  answer
• 29:14
  and
• 29:14
  they
• 29:14
  say
• 29:14
  that's
• 29:14
  right
• 29:14
  or
• 29:15
  wrong.
• 29:15
  They're
• 29:15
  like,
• 29:15
  no,
• 29:15
  it's
• 29:16
  my
• 29:16
  job
• 29:16
  to.
• 29:16
  Work
• 29:16
  out
• 29:16
  what
• 29:17
  the
• 29:17
  right
• 29:17
  answer
• 29:17
  is.
• 29:18
  And
• 29:18
  the
• 29:19
  best
• 29:19
  leaders,
• 29:19
  in
• 29:19
  my
• 29:20
  perspective,
• 29:20
  are
• 29:21
  the
• 29:21
  ones
• 29:21
  who
• 29:23
  know
• 29:23
  that
• 29:23
  they're
• 29:23
  not
• 29:23
  necessarily
• 29:24
  the
• 29:24
  smartest
• 29:25
  ones
• 29:25
  on
• 29:25
  their
• 29:25
  team.
• 29:26
  They
• 29:26
  fill
• 29:26
  their
• 29:26
  team
• 29:26
  with
• 29:27
  people
• 29:27
  who
• 29:27
  are
• 29:27
  better
• 29:28
  than
• 29:28
  them,
• 29:29
  smarter
• 29:29
  than
• 29:29
  them,
• 29:30
  that
• 29:30
  they
• 29:31
  feel
• 29:31
  threatened
• 29:31
  by,
• 29:32
  you
• 29:32
  know,
• 29:34
  in
• 29:34
  certain
• 29:34
  aspects.
• 29:35
  If
• 29:35
  you're
• 29:35
  a
• 29:35
  manager
• 29:36
  in
• 29:36
  particular,
• 29:37
  you
• 29:37
  should
• 29:38
  surround
• 29:38
  yourself
• 29:39
  by
• 29:40
  people
• 29:40
  who
• 29:40
  are
• 29:40
  better
• 29:40
  technically
• 29:41
  than
• 29:41
  you,
• 29:41
  who
• 29:41
  are
• 29:42
  people
• 29:42
  who
• 29:42
  are
• 29:42
  better
• 29:43
  analysts
• 29:44
  than
• 29:44
  you.
• 29:44
  And
• 29:44
  you
• 29:45
  take
• 29:45
  their
• 29:45
  steer
• 29:46
  on
• 29:46
  things
• 29:46
  and
• 29:47
  your
• 29:47
  job
• 29:48
  is
• 29:48
  to
• 29:48
  make
• 29:49
  them
• 29:49
  as
• 29:49
  great
• 29:50
  as
• 29:50
  they
• 29:50
  can
• 29:50
  be,
• 29:50
  is
• 29:51
  to
• 29:51
  enable
• 29:51
  them,
• 29:51
  empower
• 29:52
  them,
• 29:53
  socialize
• 29:54
  them,
• 29:54
  whatever
• 29:55
  it
• 29:55
  needs
• 29:55
  to
• 29:55
  be
• 29:55
  done.
• 29:55
  But
• 29:56
  your
• 29:56
  job
• 29:56
  is
• 29:56
  not
• 29:56
  to
• 29:56
  be
• 29:57
  the
• 29:57
  best
• 29:57
  at
• 29:58
  everything
• 29:58
  on
• 29:58
  that
• 29:58
  team.
• 29:59
  If
• 29:59
  that
• 29:59
  is
• 29:59
  the
• 30:00
  case,
• 30:00
  you
• 30:00
  have
• 30:00
  a
• 30:00
  terrible
• 30:00
  team,
• 30:01
  probably.
• 30:02
  No.
• 30:02
  Yeah,
• 30:03
  absolutely.
• 30:04
  And
• 30:05
  even
• 30:05
  subconsciously,
• 30:06
  I've
• 30:07
  seen
• 30:07
  leaders
• 30:07
  almost
• 30:07
  create
• 30:08
  that
• 30:08
  problem
• 30:09
  for
• 30:09
  themselves
• 30:09
  to
• 30:09
  avoid
• 30:10
  this
• 30:10
  thing
• 30:13
  of
• 30:13
  being
• 30:13
  threatened.
• 30:15
  And
• 30:15
  then
• 30:15
  they
• 30:15
  come
• 30:15
  over
• 30:15
  the
• 30:16
  top
• 30:16
  of
• 30:16
  them
• 30:16
  in
• 30:16
  meetings
• 30:16
  and
• 30:17
  be
• 30:17
  like,
• 30:17
  no.
• 30:17
  They
• 30:18
  correct
• 30:18
  them
• 30:18
  in
• 30:18
  front
• 30:18
  of
• 30:18
  an
• 30:19
  audience
• 30:20
  almost
• 30:21
  to
• 30:21
  give
• 30:21
  themselves
• 30:22
  the
• 30:22
  validation
• 30:22
  or
• 30:23
  to
• 30:23
  give
• 30:23
  their
• 30:24
  ego
• 30:25
  the
• 30:25
  help
• 30:25
  that
• 30:25
  it
• 30:25
  needs
• 30:26
  for
• 30:26
  them
• 30:26
  to.
• 30:27
  To
• 30:27
  feel
• 30:27
  successful.
• 30:28
  Even
• 30:28
  though,
• 30:29
  ironically,
• 30:31
  the
• 30:31
  true
• 30:31
  path
• 30:31
  of
• 30:31
  success
• 30:32
  lies
• 30:33
  in
• 30:33
  the
• 30:34
  opposite
• 30:35
  approach.
• 30:35
  Right.
• 30:35
  I
• 30:36
  won't
• 30:36
  open
• 30:36
  the
• 30:36
  other
• 30:36
  kind
• 30:37
  of
• 30:37
  ones
• 30:37
  that
• 30:37
  I
• 30:37
  was
• 30:37
  thinking
• 30:37
  about
• 30:38
  of
• 30:38
  like,
• 30:38
  is
• 30:38
  a
• 30:39
  data
• 30:39
  job
• 30:39
  a
• 30:39
  technical
• 30:39
  job
• 30:40
  or
• 30:40
  a
• 30:40
  business
• 30:40
  job?
• 30:40
  Because
• 30:41
  I
• 30:41
  think
• 30:42
  we're
• 30:42
  both
• 30:42
  firmly
• 30:43
  in
• 30:43
  the
• 30:43
  independence
• 30:44
  camp
• 30:46
  and
• 30:48
  the
• 30:48
  answer
• 30:48
  is
• 30:48
  different
• 30:49
  depending
• 30:50
  on
• 30:50
  everyone
• 30:50
  else.
• 30:51
  I've
• 30:52
  spoken
• 30:52
  to
• 30:52
  a.
• 30:52
  Let
• 30:53
  me
• 30:53
  ask
• 30:53
  you
• 30:53
  about
• 30:53
  this.
• 30:53
  I've
• 30:53
  spoken
• 30:54
  to
• 30:54
  a
• 30:54
  couple
• 30:54
  of
• 30:54
  people
• 30:54
  who've
• 30:54
  come
• 30:55
  late
• 30:56
  to
• 30:56
  the
• 30:56
  world
• 30:56
  of
• 30:56
  data.
• 30:57
  I
• 30:57
  feel
• 30:57
  lucky
• 30:57
  to
• 30:57
  have
• 30:57
  been
• 30:58
  involved
• 30:58
  in
• 30:58
  it
• 30:59
  throughout.
• 31:00
  But
• 31:02
  people
• 31:03
  turn
• 31:04
  away
• 31:04
  from
• 31:04
  data
• 31:04
  as
• 31:05
  a
• 31:05
  career
• 31:05
  path
• 31:05
  because
• 31:06
  they
• 31:06
  make
• 31:06
  some
• 31:06
  assumptions
• 31:06
  about
• 31:07
  it
• 31:07
  of
• 31:07
  like,
• 31:07
  oh,
• 31:07
  I
• 31:07
  need
• 31:07
  to
• 31:08
  know
• 31:08
  how
• 31:08
  to
• 31:08
  be
• 31:08
  an
• 31:09
  amazing
• 31:09
  coder,
• 31:09
  or
• 31:09
  I
• 31:10
  need
• 31:10
  to
• 31:10
  be
• 31:10
  an
• 31:11
  incredible
• 31:11
  mathematician
• 31:12
  or
• 31:12
  a
• 31:12
  statistician
• 31:14
  or
• 31:14
  whatever
• 31:14
  it
• 31:15
  might
• 31:15
  be.
• 31:16
  When
• 31:16
  in
• 31:16
  actual
• 31:17
  fact,
• 31:17
  many
• 31:17
  of
• 31:17
  the
• 31:17
  things
• 31:18
  that
• 31:18
  we've
• 31:18
  talked
• 31:19
  about
• 31:19
  that
• 31:19
  make
• 31:19
  for
• 31:19
  a
• 31:19
  successful
• 31:20
  data
• 31:20
  leader
• 31:20
  are
• 31:21
  other
• 31:21
  softer
• 31:22
  skills.
• 31:22
  So
• 31:22
  I've
• 31:22
  started
• 31:22
  to
• 31:22
  come
• 31:23
  across
• 31:23
  more
• 31:23
  and
• 31:23
  more
• 31:23
  people
• 31:23
  who
• 31:23
  came
• 31:24
  to
• 31:24
  data
• 31:24
  later
• 31:25
  in
• 31:25
  their
• 31:25
  careers.
• 31:26
  Have
• 31:27
  you
• 31:27
  got
• 31:27
  any
• 31:27
  advice
• 31:28
  for
• 31:28
  folks
• 31:28
  who
• 31:29
  might
• 31:29
  be
• 31:29
  at
• 31:29
  the
• 31:29
  beginning
• 31:29
  of
• 31:29
  their
• 31:30
  careers?
• 31:30
  Like
• 31:30
  to
• 31:30
  encourage
• 31:31
  them
• 31:31
  into
• 31:31
  this
• 31:31
  wonderful
• 31:32
  world
• 31:32
  that
• 31:33
  we
• 31:33
  inhabit?
• 31:34
  Yeah.
• 31:34
  So
• 31:34
  data
• 31:35
  is
• 31:35
  a
• 31:35
  fantastic
• 31:36
  thing
• 31:36
  to
• 31:36
  work
• 31:36
  with.
• 31:37
  I'm
• 31:38
  not
• 31:38
  so
• 31:38
  sure
• 31:39
  that
• 31:39
  it
• 31:39
  entirely
• 31:40
  feel
• 31:40
  that
• 31:40
  data
• 31:41
  is
• 31:41
  a
• 31:41
  career.
• 31:41
  If
• 31:42
  I
• 31:42
  can
• 31:42
  be
• 31:42
  completely
• 31:42
  honest
• 31:43
  with
• 31:43
  You.
• 31:43
  I
• 31:43
  think
• 31:43
  that
• 31:44
  ultimately
• 31:45
  there
• 31:45
  won't
• 31:46
  be
• 31:46
  data
• 31:46
  people.
• 31:47
  In
• 31:48
  my
• 31:48
  mind
• 31:48
  at
• 31:48
  the
• 31:48
  moment
• 31:49
  there
• 31:49
  are,
• 31:49
  because
• 31:49
  it's
• 31:50
  very
• 31:50
  difficult
• 31:50
  and
• 31:50
  niche
• 31:51
  to
• 31:52
  work
• 31:52
  with
• 31:52
  data
• 31:53
  and
• 31:53
  do
• 31:54
  what
• 31:54
  it
• 31:54
  is
• 31:54
  that
• 31:54
  we
• 31:54
  currently
• 31:55
  do.
• 31:55
  But
• 31:56
  every
• 31:56
  single
• 31:57
  role,
• 31:57
  every
• 31:58
  day
• 31:58
  that
• 31:58
  goes
• 31:58
  by,
• 31:58
  no
• 31:59
  matter
• 31:59
  where
• 31:59
  in
• 31:59
  the
• 31:59
  business
• 31:59
  you
• 32:00
  work,
• 32:00
  is
• 32:01
  a
• 32:01
  user
• 32:02
  of
• 32:02
  data,
• 32:02
  a
• 32:02
  creator
• 32:02
  of
• 32:03
  data
• 32:03
  and
• 32:03
  a
• 32:03
  user
• 32:03
  of
• 32:03
  data.
• 32:06
  And
• 32:06
  the
• 32:06
  tools
• 32:07
  that
• 32:07
  we
• 32:07
  use
• 32:07
  will
• 32:07
  get
• 32:07
  so
• 32:07
  simple
• 32:08
  and
• 32:09
  so
• 32:09
  accessible
• 32:10
  that
• 32:10
  pretty
• 32:10
  soon
• 32:11
  being
• 32:11
  a
• 32:12
  data
• 32:13
  professional
• 32:13
  will
• 32:14
  be
• 32:14
  a
• 32:14
  thing
• 32:14
  of
• 32:14
  the
• 32:14
  past.
• 32:15
  I
• 32:15
  think
• 32:17
  to
• 32:17
  an
• 32:17
  extent,
• 32:18
  my
• 32:18
  advice
• 32:18
  to
• 32:19
  people
• 32:19
  who
• 32:19
  like
• 32:20
  data
• 32:20
  and
• 32:21
  want
• 32:21
  to
• 32:21
  work
• 32:21
  with
• 32:21
  data
• 32:22
  and
• 32:22
  work
• 32:22
  in
• 32:22
  data
• 32:22
  is
• 32:23
  that's
• 32:23
  great,
• 32:23
  but
• 32:23
  what
• 32:23
  else
• 32:24
  do
• 32:24
  you
• 32:24
  care
• 32:24
  about?
• 32:24
  Is
• 32:25
  there
• 32:25
  something
• 32:25
  that
• 32:25
  you
• 32:26
  can
• 32:26
  combine
• 32:27
  your
• 32:27
  passion
• 32:27
  for
• 32:27
  data
• 32:27
  with?
• 32:28
  Because
• 32:28
  you'll
• 32:28
  still
• 32:28
  always
• 32:29
  be
• 32:29
  using
• 32:29
  data.
• 32:30
  But
• 32:30
  if
• 32:30
  you're
• 32:31
  purely,
• 32:31
  if
• 32:32
  you're
• 32:32
  a
• 32:32
  data
• 32:32
  purist,
• 32:34
  what
• 32:34
  value
• 32:34
  will
• 32:34
  you
• 32:34
  be
• 32:35
  bringing
• 32:35
  in
• 32:35
  this
• 32:35
  future
• 32:36
  vision
• 32:36
  in
• 32:37
  this
• 32:37
  future
• 32:37
  world
• 32:37
  where
• 32:38
  data
• 32:39
  touches
• 32:39
  absolutely
• 32:39
  every
• 32:40
  area
• 32:40
  of
• 32:40
  the
• 32:40
  business
• 32:40
  and
• 32:40
  everyone
• 32:41
  within
• 32:41
  the
• 32:41
  business
• 32:41
  is
• 32:42
  a
• 32:42
  user
• 32:42
  and
• 32:46
  to
• 32:46
  some
• 32:46
  extent
• 32:47
  an
• 32:47
  analyst
• 32:48
  in
• 32:48
  their
• 32:48
  own
• 32:48
  way.
• 32:49
  Yeah,
• 32:49
  both
• 32:50
  the
• 32:50
  producer
• 32:50
  and
• 32:50
  the
• 32:51
  consumer.
• 32:51
  And
• 32:51
  I've,
• 32:53
  I've
• 32:53
  spoken
• 32:54
  a
• 32:54
  couple
• 32:54
  of
• 32:54
  times
• 32:54
  about
• 32:54
  this
• 32:55
  concept
• 32:56
  that
• 32:56
  I
• 32:56
  can't
• 32:56
  wait
• 32:57
  to
• 32:57
  see
• 32:57
  come
• 32:57
  to
• 32:57
  life.
• 32:57
  I've
• 32:58
  not
• 32:58
  seen
• 32:58
  it
• 32:58
  yet,
• 32:58
  so
• 32:58
  by
• 32:59
  all
• 32:59
  means,
• 32:59
  tell
• 32:59
  me
• 32:59
  if
• 32:59
  there
• 32:59
  are
• 33:00
  any
• 33:00
  examples
• 33:00
  of
• 33:00
  this
• 33:00
  out
• 33:00
  there.
• 33:01
  This
• 33:02
  concept
• 33:02
  of
• 33:02
  a
• 33:02
  natural
• 33:03
  language
• 33:03
  processing,
• 33:04
  voice
• 33:05
  modeled
• 33:05
  data
• 33:06
  warehouse
• 33:07
  that
• 33:07
  sort
• 33:07
  of
• 33:07
  sits
• 33:08
  there
• 33:08
  and
• 33:09
  you
• 33:09
  can
• 33:09
  walk
• 33:09
  up
• 33:09
  as
• 33:10
  any
• 33:10
  user
• 33:10
  or
• 33:10
  any
• 33:10
  person
• 33:12
  and
• 33:12
  maybe
• 33:12
  log
• 33:12
  into
• 33:13
  the
• 33:13
  app,
• 33:13
  maybe
• 33:13
  it's
• 33:13
  on
• 33:13
  your
• 33:13
  phone,
• 33:14
  whatever
• 33:14
  the
• 33:14
  platform
• 33:15
  is,
• 33:15
  not
• 33:15
  the
• 33:15
  important
• 33:15
  part.
• 33:16
  But
• 33:16
  you
• 33:17
  ask
• 33:17
  it
• 33:17
  a
• 33:17
  business
• 33:17
  question
• 33:18
  and
• 33:18
  it
• 33:19
  uses
• 33:19
  the
• 33:19
  data
• 33:19
  warehouse
• 33:20
  that
• 33:20
  sits
• 33:20
  underneath
• 33:20
  it
• 33:21
  to
• 33:21
  determine
• 33:22
  what
• 33:22
  you're
• 33:22
  asking,
• 33:23
  convert
• 33:23
  that
• 33:23
  to
• 33:23
  code,
• 33:24
  return
• 33:24
  it,
• 33:25
  and
• 33:25
  then
• 33:25
  NLP
• 33:26
  it
• 33:26
  back
• 33:26
  to
• 33:26
  you.
• 33:27
  I've
• 33:27
  not
• 33:27
  seen
• 33:27
  a
• 33:27
  very
• 33:27
  good
• 33:28
  version
• 33:28
  of
• 33:28
  this
• 33:29
  yet,
• 33:29
  but
• 33:29
  I'll
• 33:29
  bet
• 33:29
  you
• 33:30
  a
• 33:30
  million
• 33:30
  dollars
• 33:30
  that
• 33:30
  there
• 33:31
  are
• 33:32
  hundreds
• 33:32
  of
• 33:33
  examples
• 33:33
  of
• 33:33
  this
• 33:33
  currently
• 33:34
  being
• 33:34
  created.
• 33:35
  And
• 33:37
  there's
• 33:37
  a
• 33:37
  big
• 33:38
  price
• 33:38
  for
• 33:38
  the
• 33:38
  person
• 33:39
  who
• 33:39
  gets
• 33:39
  there
• 33:39
  first.
• 33:40
  Yeah,
• 33:40
  no,
• 33:41
  I
• 33:41
  think
• 33:41
  so.
• 33:42
  But
• 33:42
  it
• 33:42
  raises
• 33:43
  an
• 33:43
  interesting
• 33:43
  question
• 33:43
  for
• 33:43
  me
• 33:44
  about
• 33:44
  the
• 33:44
  future
• 33:45
  of
• 33:45
  life
• 33:45
  for
• 33:46
  data
• 33:46
  professionals.
• 33:47
  I
• 33:47
  mean,
• 33:47
  I
• 33:47
  think
• 33:47
  about
• 33:48
  the
• 33:48
  analysts
• 33:48
  that
• 33:48
  I
• 33:48
  know,
• 33:49
  I
• 33:50
  mean,
• 33:50
  their
• 33:50
  argument
• 33:50
  would
• 33:50
  be
• 33:51
  there
• 33:51
  exists
• 33:52
  still
• 33:52
  great
• 33:53
  skill
• 33:53
  in
• 33:53
  knowing
• 33:53
  what
• 33:54
  question
• 33:54
  to
• 33:54
  ask
• 33:54
  in
• 33:54
  the
• 33:54
  first
• 33:55
  place.
• 33:55
  And
• 33:55
  whether
• 33:55
  you're
• 33:56
  verbalizing
• 33:56
  that
• 33:57
  or
• 33:57
  writing
• 33:57
  it
• 33:57
  in
• 33:57
  SQL,
• 33:58
  that
• 33:58
  skill
• 33:58
  still
• 33:59
  persists.
• 33:59
  Right?
• 33:59
  Exactly.
• 34:00
  But
• 34:00
  that's
• 34:01
  not
• 34:01
  changed.
• 34:04
  We
• 34:04
  have
• 34:04
  become
• 34:04
  distracted
• 34:06
  by
• 34:07
  technology
• 34:07
  within
• 34:07
  data
• 34:08
  because
• 34:08
  we
• 34:08
  think
• 34:08
  that
• 34:08
  that's
• 34:09
  what
• 34:09
  data
• 34:09
  has
• 34:10
  to
• 34:10
  be
• 34:10
  about.
• 34:10
  Has
• 34:10
  always
• 34:11
  been
• 34:11
  about.
• 34:11
  It
• 34:12
  hasn't.
• 34:12
  It's
• 34:12
  always
• 34:12
  been
• 34:13
  about
• 34:13
  answering
• 34:13
  Business
• 34:14
  questions.
• 34:14
  Well,
• 34:14
  it's
• 34:15
  actually
• 34:15
  been
• 34:15
  about
• 34:15
  asking
• 34:16
  business
• 34:16
  questions.
• 34:17
  That
• 34:17
  has
• 34:17
  always
• 34:17
  been
• 34:18
  the
• 34:19
  purpose
• 34:20
  for
• 34:20
  existing,
• 34:21
  the
• 34:21
  reason
• 34:21
  for
• 34:21
  existing
• 34:22
  for
• 34:23
  data
• 34:23
  teams.
• 34:24
  But
• 34:24
  we
• 34:24
  got
• 34:24
  distracted
• 34:25
  by
• 34:25
  flashy
• 34:25
  dashboards,
• 34:26
  we
• 34:26
  got
• 34:26
  distracted
• 34:26
  by
• 34:27
  very
• 34:27
  cool
• 34:28
  architecture
• 34:28
  and
• 34:28
  everything
• 34:29
  else
• 34:29
  like
• 34:29
  that.
• 34:29
  That
• 34:30
  stuff
• 34:30
  is
• 34:30
  going
• 34:30
  to,
• 34:32
  I
• 34:32
  don't
• 34:32
  know,
• 34:32
  it's
• 34:33
  going
• 34:33
  to
• 34:33
  change
• 34:33
  a
• 34:33
  lot.
• 34:35
  But
• 34:35
  what's
• 34:35
  not
• 34:35
  going
• 34:36
  to
• 34:36
  change
• 34:36
  is
• 34:36
  the
• 34:36
  need
• 34:36
  to
• 34:37
  ask
• 34:37
  and
• 34:37
  have
• 34:38
  answered
• 34:38
  fantastic
• 34:39
  business
• 34:39
  questions
• 34:40
  that
• 34:40
  it
• 34:41
  becomes
• 34:42
  even
• 34:42
  more
• 34:42
  of
• 34:42
  a
• 34:42
  reason
• 34:43
  for
• 34:43
  data
• 34:43
  people
• 34:43
  to
• 34:44
  become
• 34:44
  au
• 34:44
  fait
• 34:44
  with
• 34:44
  business
• 34:46
  strategies,
• 34:46
  practices,
• 34:47
  customers,
• 34:49
  the
• 34:49
  landscape,
• 34:50
  the
• 34:51
  competitors
• 34:52
  and
• 34:52
  all
• 34:52
  of
• 34:52
  that.
• 34:52
  That
• 34:53
  is
• 34:53
  where
• 34:53
  our
• 34:53
  focus
• 34:53
  really
• 34:54
  ought
• 34:54
  to
• 34:54
  be,
• 34:54
  so
• 34:54
  that
• 34:54
  we
• 34:55
  can
• 34:55
  be
• 34:55
  fantastic
• 34:56
  askers
• 34:56
  of
• 34:56
  questions.
• 34:57
  I
• 34:57
  mean,
• 34:58
  we
• 34:58
  had
• 34:58
  this
• 34:59
  when
• 34:59
  machine
• 34:59
  learning
• 34:59
  came
• 34:59
  around
• 35:00
  as
• 35:00
  well,
• 35:00
  before
• 35:00
  the
• 35:01
  whole
• 35:02
  AI
• 35:02
  explosion
• 35:03
  of
• 35:03
  the
• 35:03
  last
• 35:03
  few
• 35:03
  years,
• 35:04
  that
• 35:05
  using
• 35:05
  machine
• 35:06
  learning
• 35:06
  and
• 35:06
  data
• 35:06
  science,
• 35:07
  you
• 35:07
  can
• 35:07
  identify
• 35:08
  things
• 35:09
  that
• 35:09
  correlate
• 35:09
  within.
• 35:10
  Imagine
• 35:10
  a
• 35:11
  huge,
• 35:11
  complex
• 35:11
  multivariate
• 35:12
  warehouse
• 35:13
  or
• 35:13
  data
• 35:13
  lake,
• 35:14
  and
• 35:15
  the
• 35:15
  machines
• 35:16
  and
• 35:16
  the
• 35:16
  science
• 35:16
  can
• 35:17
  identify
• 35:18
  things
• 35:18
  that
• 35:18
  correlate
• 35:19
  with
• 35:19
  each
• 35:19
  other.
• 35:20
  But
• 35:20
  one,
• 35:20
  the
• 35:21
  classic.
• 35:21
  As
• 35:21
  we
• 35:21
  all
• 35:21
  know,
• 35:22
  does
• 35:22
  correlation
• 35:23
  equal
• 35:23
  causation
• 35:24
  in
• 35:24
  many
• 35:24
  cases,
• 35:25
  no.
• 35:26
  So
• 35:27
  that's
• 35:28
  the
• 35:28
  first
• 35:28
  thing.
• 35:28
  And
• 35:28
  then
• 35:29
  secondly,
• 35:29
  without
• 35:29
  any
• 35:29
  business
• 35:29
  contact
• 35:30
  or
• 35:30
  logic
• 35:30
  behind
• 35:31
  it,
• 35:32
  if
• 35:32
  X
• 35:32
  correlates
• 35:33
  with
• 35:33
  Y,
• 35:33
  but
• 35:33
  yet
• 35:34
  the
• 35:34
  business
• 35:34
  has
• 35:34
  no
• 35:34
  control
• 35:34
  over
• 35:35
  either
• 35:35
  of
• 35:35
  those
• 35:35
  variables,
• 35:36
  like
• 35:36
  so
• 35:36
  what?
• 35:37
  Right?
• 35:37
  Back
• 35:37
  to.
• 35:38
  It
• 35:38
  all
• 35:38
  comes
• 35:38
  back
• 35:38
  to
• 35:38
  so
• 35:39
  what?
• 35:39
  Right?
• 35:39
  Like
• 35:39
  as
• 35:40
  you
• 35:40
  were
• 35:40
  coaching,
• 35:42
  as
• 35:42
  you
• 35:42
  were
• 35:42
  talking
• 35:42
  about
• 35:42
  coaching
• 35:43
  in
• 35:43
  the
• 35:43
  example
• 35:44
  that
• 35:44
  you
• 35:44
  shared,
• 35:46
  from
• 35:46
  a
• 35:46
  business
• 35:47
  perspective,
• 35:47
  we're
• 35:47
  always
• 35:48
  going
• 35:48
  to
• 35:48
  say,
• 35:48
  so
• 35:48
  what
• 35:49
  action
• 35:49
  are
• 35:49
  we
• 35:49
  going
• 35:49
  to
• 35:49
  take
• 35:49
  differently?
• 35:50
  How
• 35:50
  are
• 35:50
  we
• 35:50
  going
• 35:50
  to
• 35:50
  adjust
• 35:50
  the
• 35:51
  strategy?
• 35:51
  Because
• 35:51
  we
• 35:51
  know
• 35:51
  this
• 35:52
  piece
• 35:52
  of
• 35:52
  data
• 35:53
  and
• 35:54
  if
• 35:54
  the
• 35:54
  answer
• 35:54
  is,
• 35:54
  well,
• 35:55
  you
• 35:55
  can't,
• 35:56
  then
• 35:57
  why
• 35:58
  aren't
• 35:58
  we
• 35:58
  talking
• 35:58
  about
• 35:58
  something
• 35:59
  else
• 35:59
  instead?
• 35:59
  I
• 36:00
  would
• 36:00
  argue
• 36:00
  that
• 36:00
  data
• 36:01
  people,
• 36:01
  senior
• 36:01
  data
• 36:01
  people
• 36:02
  particularly,
• 36:03
  know
• 36:03
  more
• 36:03
  about
• 36:03
  the
• 36:04
  business
• 36:04
  than
• 36:04
  any
• 36:05
  other
• 36:05
  individual
• 36:06
  stakeholder,
• 36:06
  perhaps
• 36:07
  with
• 36:07
  the
• 36:08
  exception
• 36:08
  of
• 36:08
  the
• 36:08
  CEO
• 36:09
  or
• 36:09
  the
• 36:09
  very
• 36:09
  senior
• 36:09
  executive
• 36:10
  team,
• 36:12
  they
• 36:13
  touch
• 36:14
  on
• 36:16
  all
• 36:16
  aspects
• 36:16
  of
• 36:16
  the
• 36:16
  business.
• 36:17
  If
• 36:17
  there's
• 36:17
  data
• 36:17
  for
• 36:18
  it,
• 36:18
  then
• 36:19
  they
• 36:19
  should
• 36:19
  be
• 36:21
  aware
• 36:21
  of
• 36:21
  what
• 36:22
  data
• 36:22
  is
• 36:22
  available,
• 36:22
  what
• 36:22
  data
• 36:23
  isn't
• 36:23
  available,
• 36:23
  how
• 36:24
  robust
• 36:24
  it
• 36:24
  is,
• 36:24
  how
• 36:24
  fresh,
• 36:25
  how
• 36:25
  new,
• 36:26
  how
• 36:26
  it's
• 36:26
  being
• 36:27
  used,
• 36:28
  where
• 36:29
  it's
• 36:29
  coming
• 36:29
  from.
• 36:30
  If
• 36:30
  they
• 36:30
  don't
• 36:30
  have
• 36:31
  it,
• 36:31
  why
• 36:31
  not?
• 36:31
  All
• 36:31
  these
• 36:32
  other
• 36:32
  reasons,
• 36:33
  and
• 36:34
  I
• 36:34
  think
• 36:34
  ultimately
• 36:35
  those
• 36:36
  individuals
• 36:36
  are
• 36:37
  going
• 36:37
  to
• 36:37
  be
• 36:37
  extremely
• 36:38
  valuable
• 36:40
  in
• 36:40
  a
• 36:40
  world
• 36:40
  where
• 36:42
  we
• 36:42
  can
• 36:43
  just
• 36:43
  ask
• 36:43
  natural
• 36:44
  questions
• 36:44
  straight
• 36:46
  to
• 36:46
  a
• 36:46
  system
• 36:46
  and
• 36:46
  get
• 36:47
  the
• 36:47
  answers
• 36:47
  we
• 36:47
  need
• 36:47
  for
• 36:47
  the
• 36:48
  business.
• 36:48
  Yeah,
• 36:49
  I'm
• 36:49
  looking
• 36:49
  forward
• 36:50
  to
• 36:50
  that.
• 36:51
  Maybe
• 36:52
  I'll
• 36:52
  make
• 36:52
  it
• 36:52
  first.
• 36:52
  Who
• 36:53
  knows?
• 36:53
  Maybe
• 36:53
  we'll
• 36:53
  make
• 36:53
  it
• 36:53
  first
• 36:54
  together.
• 36:54
  Tristan,
• 36:56
  now
• 36:56
  that
• 36:56
  we've
• 36:56
  talked
• 36:56
  about
• 36:56
  it
• 36:57
  and
• 36:57
  we
• 36:57
  know
• 36:57
  how
• 36:57
  valuable
• 36:57
  it
• 36:58
  will
• 36:58
  be.
• 36:59
  You
• 36:59
  heard
• 36:59
  it
• 36:59
  here
• 36:59
  first.
• 37:02
  You
• 37:02
  talked
• 37:03
  about
• 37:04
  a
• 37:04
  future
• 37:04
  where
• 37:04
  data
• 37:05
  professionals
• 37:05
  don't
• 37:05
  exist.
• 37:06
  And
• 37:07
  it
• 37:07
  picks
• 37:08
  up
• 37:08
  on
• 37:08
  a
• 37:08
  thread
• 37:08
  that
• 37:08
  I've
• 37:09
  been.
• 37:11
  Not
• 37:11
  in
• 37:11
  the
• 37:11
  current
• 37:12
  terms.
• 37:13
  And
• 37:14
  I've
• 37:14
  seen
• 37:14
  other
• 37:14
  threads
• 37:15
  in
• 37:15
  the
• 37:16
  arena
• 37:17
  in
• 37:18
  the
• 37:18
  data
• 37:18
  community
• 37:18
  about
• 37:20
  the
• 37:21
  slow
• 37:21
  disappearance
• 37:22
  of
• 37:22
  the
• 37:22
  chief
• 37:22
  Data
• 37:23
  officer
• 37:24
  role
• 37:24
  as
• 37:24
  well.
• 37:26
  Rather
• 37:26
  than
• 37:26
  continue
• 37:27
  the
• 37:27
  conversation
• 37:27
  about
• 37:27
  that,
• 37:28
  I
• 37:28
  want
• 37:28
  to
• 37:28
  talk
• 37:28
  about
• 37:29
  what
• 37:29
  are
• 37:29
  some
• 37:29
  potential
• 37:29
  paths
• 37:30
  that
• 37:30
  data
• 37:30
  leaders
• 37:31
  might
• 37:31
  take
• 37:31
  or
• 37:31
  how.
• 37:32
  How
• 37:32
  might
• 37:32
  the
• 37:32
  role
• 37:32
  of
• 37:32
  the
• 37:32
  data
• 37:32
  leader
• 37:33
  exist
• 37:34
  in
• 37:34
  the
• 37:34
  future?
• 37:34
  And
• 37:35
  one
• 37:35
  of
• 37:35
  the
• 37:35
  things
• 37:35
  I've
• 37:36
  seen
• 37:36
  is
• 37:36
  one
• 37:36
  of
• 37:37
  the
• 37:37
  most
• 37:37
  impossible
• 37:37
  acronyms
• 37:38
  ever,
• 37:39
  the
• 37:40
  coalescence
• 37:40
  of
• 37:40
  data
• 37:40
  and
• 37:41
  artificial
• 37:41
  intelligence.
• 37:42
  Right.
• 37:42
  And
• 37:42
  I
• 37:42
  buy
• 37:42
  data
• 37:43
  as
• 37:44
  amazing
• 37:44
  quality
• 37:45
  data
• 37:45
  as
• 37:45
  a
• 37:46
  very
• 37:46
  important
• 37:46
  precursor
• 37:47
  to
• 37:47
  using
• 37:47
  generative
• 37:47
  AI
• 37:48
  in
• 37:48
  any
• 37:48
  sort
• 37:48
  of
• 37:48
  meaningful
• 37:49
  or
• 37:49
  useful
• 37:49
  way
• 37:50
  on
• 37:51
  data.
• 37:51
  And
• 37:51
  I've
• 37:51
  started
• 37:51
  to
• 37:51
  see
• 37:51
  this
• 37:52
  rule
• 37:52
  exists.
• 37:52
  Cdaio,
• 37:54
  right.
• 37:54
  Cda
• 37:55
  IO
• 37:55
  cdao.
• 37:56
  Let's
• 37:56
  say
• 37:57
  that
• 37:57
  translates
• 37:58
  a
• 37:58
  time
• 37:58
  10
• 37:59
  times
• 37:59
  quickly.
• 38:00
  And
• 38:02
  how
• 38:02
  much
• 38:02
  of
• 38:03
  that
• 38:03
  do
• 38:03
  you
• 38:04
  think
• 38:04
  is
• 38:06
  existing
• 38:06
  people
• 38:06
  in
• 38:07
  the
• 38:07
  data
• 38:07
  space
• 38:07
  just
• 38:08
  looking
• 38:08
  for
• 38:10
  a
• 38:10
  more
• 38:10
  attractive
• 38:11
  or
• 38:11
  fashionable
• 38:12
  job
• 38:12
  title.
• 38:13
  And
• 38:14
  how
• 38:14
  much
• 38:14
  of
• 38:14
  that
• 38:14
  is
• 38:14
  a
• 38:14
  true
• 38:15
  coalescence
• 38:15
  of
• 38:16
  those
• 38:17
  two
• 38:17
  functions?
• 38:18
  I
• 38:19
  think
• 38:19
  AI
• 38:19
  is
• 38:20
  a
• 38:20
  tool.
• 38:21
  You
• 38:21
  don't
• 38:21
  call
• 38:21
  a
• 38:22
  finance
• 38:23
  CFO
• 38:24
  the
• 38:24
  Chief
• 38:24
  Excel
• 38:24
  officer.
• 38:25
  That's
• 38:25
  stupid.
• 38:26
  I
• 38:27
  think
• 38:27
  it's
• 38:27
  dumb
• 38:28
  that
• 38:28
  this
• 38:28
  is
• 38:28
  that
• 38:29
  we're
• 38:29
  treating
• 38:29
  AI
• 38:30
  in
• 38:30
  this
• 38:30
  way.
• 38:31
  It
• 38:31
  is
• 38:31
  a
• 38:31
  hugely
• 38:32
  powerful
• 38:32
  tool,
• 38:33
  but
• 38:33
  it
• 38:33
  is
• 38:33
  not.
• 38:35
  It
• 38:36
  distracts
• 38:36
  from
• 38:36
  the
• 38:36
  role,
• 38:37
  the
• 38:37
  purpose
• 38:37
  of
• 38:37
  the
• 38:37
  role.
• 38:38
  Again,
• 38:38
  data
• 38:39
  people
• 38:39
  are
• 38:39
  being
• 38:40
  categorized
• 38:41
  and
• 38:41
  placed
• 38:42
  inside
• 38:42
  a
• 38:42
  technology
• 38:43
  basket
• 38:43
  where
• 38:44
  we
• 38:44
  really
• 38:44
  need
• 38:44
  to
• 38:45
  be
• 38:45
  extracting
• 38:45
  ourselves
• 38:46
  from
• 38:46
  that
• 38:46
  and
• 38:46
  putting
• 38:46
  ourselves
• 38:46
  above
• 38:47
  it
• 38:47
  and
• 38:47
  saying
• 38:48
  we
• 38:48
  are
• 38:49
  first
• 38:49
  and
• 38:49
  foremost,
• 38:50
  well,
• 38:50
  leaders
• 38:50
  at
• 38:50
  least
• 38:51
  business
• 38:51
  people
• 38:52
  who
• 38:52
  use
• 38:53
  information
• 38:54
  to
• 38:54
  inform
• 38:54
  the
• 38:55
  business
• 38:55
  on
• 38:55
  where
• 38:55
  it
• 38:55
  needs
• 38:55
  to
• 38:56
  go.
• 38:57
  Yeah,
• 38:57
  so
• 38:57
  that's
• 38:57
  my
• 38:58
  take
• 38:58
  on
• 38:58
  this.
• 38:58
  And
• 38:59
  that
• 38:59
  information
• 38:59
  could
• 39:00
  come
• 39:00
  from
• 39:01
  pre
• 39:01
  existing
• 39:02
  columnar
• 39:02
  databases,
• 39:03
  but
• 39:03
  that
• 39:04
  information
• 39:04
  could
• 39:04
  also
• 39:04
  come
• 39:04
  from
• 39:05
  generative
• 39:05
  AI
• 39:05
  answers
• 39:06
  as
• 39:06
  well.
• 39:06
  Right.
• 39:06
  So
• 39:08
  it
• 39:09
  references
• 39:09
  more
• 39:09
  the
• 39:10
  means
• 39:10
  than
• 39:10
  it
• 39:10
  does
• 39:11
  the
• 39:11
  end
• 39:11
  or
• 39:11
  the
• 39:12
  function,
• 39:12
  right?
• 39:12
  Exactly,
• 39:13
  exactly.
• 39:13
  It's
• 39:13
  not
• 39:13
  like
• 39:13
  we're
• 39:14
  going
• 39:14
  to
• 39:14
  have
• 39:16
  marketers
• 39:16
  who
• 39:16
  are
• 39:17
  going
• 39:17
  to
• 39:17
  change
• 39:17
  like
• 39:17
  the
• 39:18
  CMO
• 39:18
  is
• 39:18
  not
• 39:18
  going
• 39:18
  to
• 39:18
  change
• 39:18
  their
• 39:19
  job
• 39:19
  title
• 39:19
  to
• 39:19
  reflect
• 39:20
  the
• 39:20
  tools
• 39:20
  that
• 39:20
  they're
• 39:20
  using
• 39:21
  and
• 39:21
  so
• 39:21
  on
• 39:21
  and
• 39:21
  so
• 39:21
  forth
• 39:21
  forth.
• 39:22
  Why
• 39:22
  are
• 39:22
  we
• 39:22
  doing
• 39:22
  that
• 39:23
  in
• 39:23
  data?
• 39:24
  It
• 39:25
  is
• 39:25
  hype.
• 39:25
  It
• 39:26
  is
• 39:26
  marketing
• 39:27
  the
• 39:27
  cmaio.
• 39:28
  Maybe
• 39:29
  I
• 39:29
  haven't
• 39:29
  seen
• 39:30
  one
• 39:30
  of
• 39:30
  those
• 39:30
  yet,
• 39:30
  but
• 39:30
  I'm
• 39:30
  sure
• 39:30
  it's
• 39:31
  on
• 39:31
  the
• 39:31
  amount
• 39:31
  of
• 39:31
  time
• 39:31
  tries.
• 39:32
  Why
• 39:32
  not?
• 39:32
  Because
• 39:33
  marketing
• 39:33
  people
• 39:34
  are
• 39:34
  going
• 39:34
  to
• 39:34
  be
• 39:34
  using
• 39:34
  Gen
• 39:35
  AI
• 39:36
  excessively
• 39:37
  as
• 39:37
  well.
• 39:38
  In
• 39:38
  fact,
• 39:38
  I
• 39:38
  would
• 39:39
  argue
• 39:39
  that
• 39:39
  in
• 39:40
  terms
• 39:40
  of
• 39:40
  truly
• 39:41
  valuable,
• 39:44
  true
• 39:44
  business
• 39:44
  value
• 39:45
  of
• 39:45
  AI,
• 39:45
  I
• 39:46
  think
• 39:46
  marketing,
• 39:47
  content
• 39:47
  creation.
• 39:49
  Those
• 39:50
  are
• 39:50
  the
• 39:50
  areas
• 39:50
  where
• 39:50
  I've
• 39:50
  actually
• 39:51
  seen
• 39:51
  it
• 39:51
  have
• 39:51
  impact
• 39:51
  and
• 39:52
  change
• 39:52
  rules
• 39:52
  more.
• 39:52
  So
• 39:53
  if
• 39:53
  anything,
• 39:54
  it
• 39:54
  would
• 39:54
  make
• 39:54
  more
• 39:54
  sense
• 39:55
  for
• 39:55
  a
• 39:55
  CMA
• 39:55
  IO.
• 39:57
  I've
• 39:57
  nailed
• 39:57
  that
• 39:57
  one,
• 39:58
  though.
• 39:58
  Well,
• 39:58
  you
• 39:58
  got
• 39:59
  Chief
• 39:59
  Legal
• 39:59
  Officers.
• 40:00
  LLMs
• 40:00
  are
• 40:01
  fantastic
• 40:01
  for
• 40:01
  helping
• 40:02
  you
• 40:02
  right
• 40:02
  now,
• 40:02
  of
• 40:02
  course,
• 40:03
  and
• 40:03
  so
• 40:03
  forth.
• 40:03
  Why
• 40:04
  not
• 40:04
  change
• 40:04
  their
• 40:04
  name?
• 40:05
  What's
• 40:05
  going
• 40:05
  on?
• 40:07
  And
• 40:07
  it's
• 40:08
  the
• 40:08
  same
• 40:08
  approach.
• 40:09
  I
• 40:09
  love
• 40:10
  AI
• 40:10
  as
• 40:11
  a
• 40:11
  tool.
• 40:11
  I
• 40:11
  get
• 40:12
  the
• 40:12
  excessive
• 40:13
  hype
• 40:14
  and
• 40:15
  people's
• 40:15
  expectations
• 40:15
  are
• 40:16
  all
• 40:16
  over
• 40:16
  the
• 40:17
  board
• 40:17
  usually,
• 40:17
  and
• 40:17
  they're
• 40:18
  too
• 40:18
  high
• 40:18
  across
• 40:18
  all
• 40:18
  of
• 40:19
  those
• 40:19
  functions
• 40:19
  that
• 40:19
  we've
• 40:19
  talked
• 40:20
  about.
• 40:20
  Like,
• 40:21
  for
• 40:21
  me,
• 40:21
  people
• 40:22
  said
• 40:22
  to
• 40:22
  me,
• 40:22
  like,
• 40:22
  what's
• 40:22
  the
• 40:23
  one?
• 40:23
  If
• 40:23
  I'm
• 40:23
  going
• 40:23
  to
• 40:24
  do
• 40:24
  one
• 40:24
  thing
• 40:24
  with
• 40:24
  AI,
• 40:24
  what
• 40:25
  would
• 40:25
  it
• 40:25
  be?
• 40:25
  And
• 40:25
  I
• 40:25
  would
• 40:25
  say,
• 40:26
  posit
• 40:27
  your
• 40:27
  hypothesis
• 40:28
  and
• 40:28
  your
• 40:28
  work
• 40:28
  to
• 40:28
  it
• 40:28
  and
• 40:29
  ask
• 40:29
  it
• 40:29
  what
• 40:29
  you're
• 40:29
  missing.
• 40:30
  Right.
• 40:30
  That's
• 40:30
  one
• 40:30
  of
• 40:30
  the
• 40:30
  most
• 40:31
  successful
• 40:31
  use
• 40:32
  cases
• 40:32
  that
• 40:32
  I've
• 40:32
  seen
• 40:33
  of.
• 40:33
  Like,
• 40:33
  here's
• 40:34
  my
• 40:34
  position.
• 40:34
  This
• 40:34
  is
• 40:34
  why
• 40:35
  I've
• 40:35
  taken
• 40:35
  it.
• 40:35
  Here's
• 40:35
  the
• 40:35
  context
• 40:36
  in
• 40:36
  the
• 40:36
  background
• 40:36
  upon
• 40:37
  which
• 40:37
  I've
• 40:37
  based
• 40:37
  it.
• 40:38
  That's
• 40:38
  when
• 40:38
  I've
• 40:38
  seen
• 40:39
  AI
• 40:39
  be
• 40:39
  incredibly
• 40:39
  empowerful.
• 40:40
  Like,
• 40:40
  what
• 40:40
  am
• 40:40
  I
• 40:40
  missing?
• 40:41
  Yeah,
• 40:41
  that's
• 40:42
  a
• 40:42
  great
• 40:42
  use
• 40:42
  case,
• 40:43
  I
• 40:43
  think.
• 40:43
  What
• 40:44
  about
• 40:44
  you?
• 40:44
  What
• 40:44
  have
• 40:44
  you
• 40:44
  seen?
• 40:44
  Where
• 40:44
  have
• 40:45
  you
• 40:45
  seen
• 40:45
  AI
• 40:45
  being
• 40:45
  successful,
• 40:46
  data
• 40:46
  or
• 40:46
  otherwise?
• 40:47
  I
• 40:47
  have
• 40:47
  a
• 40:47
  client,
• 40:48
  I
• 40:48
  won't
• 40:49
  say
• 40:49
  too
• 40:49
  much
• 40:49
  about
• 40:49
  them,
• 40:50
  confidentiality
• 40:51
  reasons,
• 40:51
  but
• 40:52
  in
• 40:52
  an
• 40:53
  extremely
• 40:53
  strict
• 40:54
  compliance
• 40:55
  environment,
• 40:56
  who
• 40:56
  has
• 40:56
  been
• 40:56
  able
• 40:57
  to
• 40:58
  feed
• 40:59
  it
• 40:59
  LLM,
• 41:00
  train
• 41:00
  it
• 41:00
  on
• 41:01
  compliance
• 41:03
  documentation
• 41:04
  that
• 41:04
  is
• 41:04
  extremely
• 41:05
  complicated
• 41:06
  and
• 41:06
  constantly
• 41:07
  being
• 41:07
  updated,
• 41:07
  and
• 41:07
  have
• 41:07
  now
• 41:08
  created
• 41:08
  a
• 41:08
  chatbot
• 41:09
  that
• 41:09
  can
• 41:09
  basically
• 41:09
  answer
• 41:10
  compliance
• 41:10
  questions
• 41:11
  that
• 41:11
  they
• 41:11
  would
• 41:11
  have.
• 41:12
  They're
• 41:12
  in
• 41:12
  the
• 41:12
  finance
• 41:12
  sector,
• 41:13
  I
• 41:13
  can
• 41:13
  say,
• 41:14
  which
• 41:15
  saves
• 41:17
  tens
• 41:17
  of
• 41:17
  hours
• 41:17
  a
• 41:18
  week
• 41:18
  for
• 41:18
  certain
• 41:19
  individuals
• 41:20
  having
• 41:20
  to
• 41:21
  consult
• 41:22
  reams
• 41:22
  and
• 41:23
  reams
• 41:23
  of
• 41:23
  documentation
• 41:26
  that
• 41:26
  they
• 41:26
  now
• 41:27
  don't
• 41:27
  have
• 41:27
  to
• 41:27
  do,
• 41:28
  which
• 41:28
  is
• 41:28
  a
• 41:28
  huge
• 41:29
  efficiency,
• 41:30
  then
• 41:31
  gets
• 41:31
  through
• 41:31
  really.
• 41:31
  Quickly
• 41:31
  and
• 41:32
  focuses
• 41:32
  people
• 41:32
  on
• 41:32
  the
• 41:33
  actions
• 41:33
  that
• 41:33
  need
• 41:33
  to
• 41:33
  be
• 41:33
  taken.
• 41:34
  Right?
• 41:34
  Precisely.
• 41:34
  Yeah.
• 41:35
  They're
• 41:35
  not
• 41:35
  spending
• 41:35
  so
• 41:36
  much
• 41:36
  time
• 41:36
  with
• 41:36
  these
• 41:37
  manual
• 41:37
  tasks
• 41:37
  that
• 41:37
  they've
• 41:38
  had
• 41:38
  to
• 41:38
  in
• 41:38
  the
• 41:38
  past.
• 41:38
  They
• 41:38
  can
• 41:39
  get
• 41:39
  to
• 41:39
  it
• 41:39
  really
• 41:39
  quickly
• 41:39
  and
• 41:40
  move
• 41:40
  forward.
• 41:41
  They
• 41:41
  don't
• 41:41
  find
• 41:42
  themselves
• 41:42
  in
• 41:42
  that
• 41:42
  situation
• 41:43
  where
• 41:43
  their
• 41:43
  dashboard's
• 41:44
  writing
• 41:44
  checks
• 41:44
  that
• 41:45
  their
• 41:45
  data
• 41:45
  stack
• 41:45
  can't
• 41:45
  catch.
• 41:47
  I
• 41:48
  was
• 41:48
  hoping
• 41:48
  we'd
• 41:48
  hear
• 41:48
  that
• 41:48
  one.
• 41:49
  Yeah.
• 41:53
  Goddamn
• 41:53
  it,
• 41:53
  Maverick.
• 41:55
  Talk
• 41:56
  to
• 41:56
  me,
• 41:56
  Goose.
• 41:58
  I
• 41:58
  love
• 41:58
  it.
• 41:59
  I
• 41:59
  love
• 41:59
  it.
• 42:01
  So
• 42:01
  for
• 42:01
  someone,
• 42:03
  you
• 42:03
  know,
• 42:03
  rather
• 42:04
  than,
• 42:04
  let's
• 42:04
  go
• 42:04
  glass
• 42:04
  half
• 42:04
  full
• 42:05
  rather
• 42:05
  than
• 42:05
  glass
• 42:05
  half
• 42:05
  empty.
• 42:05
  So
• 42:06
  rather
• 42:06
  than,
• 42:06
  like,
• 42:07
  people
• 42:07
  who
• 42:07
  want
• 42:08
  their
• 42:08
  career
• 42:08
  to
• 42:08
  be
• 42:08
  just
• 42:08
  data
• 42:09
  and
• 42:10
  specialize
• 42:10
  in
• 42:10
  data,
• 42:12
  I
• 42:12
  think
• 42:12
  we've
• 42:13
  talked
• 42:13
  about
• 42:13
  how
• 42:13
  that's
• 42:13
  going
• 42:13
  to
• 42:13
  change.
• 42:15
  But
• 42:16
  how
• 42:16
  about
• 42:16
  for
• 42:16
  listeners
• 42:17
  who
• 42:17
  have
• 42:18
  been
• 42:18
  outside
• 42:18
  of
• 42:19
  the
• 42:19
  data
• 42:19
  realm,
• 42:19
  who
• 42:20
  are
• 42:20
  excited
• 42:20
  about
• 42:20
  some
• 42:21
  of
• 42:21
  the
• 42:21
  things
• 42:21
  we've
• 42:21
  talked
• 42:21
  about,
• 42:22
  where
• 42:22
  we
• 42:22
  think
• 42:23
  the
• 42:23
  capability
• 42:24
  and
• 42:24
  the
• 42:24
  function
• 42:24
  and
• 42:24
  the
• 42:25
  job
• 42:25
  roles
• 42:25
  are
• 42:26
  all
• 42:26
  going.
• 42:26
  What
• 42:27
  advice
• 42:27
  would
• 42:27
  you
• 42:28
  give
• 42:28
  them
• 42:28
  about
• 42:28
  how
• 42:28
  best
• 42:28
  to
• 42:29
  get
• 42:30
  into
• 42:30
  the
• 42:31
  field
• 42:31
  of
• 42:31
  what
• 42:32
  data
• 42:32
  is
• 42:32
  going
• 42:32
  to
• 42:32
  become?
• 42:33
  I
• 42:33
  would
• 42:34
  say
• 42:34
  get
• 42:34
  pretty
• 42:34
  familiar
• 42:35
  with
• 42:35
  AI
• 42:35
  tools
• 42:36
  and
• 42:36
  practice
• 42:37
  using
• 42:37
  them.
• 42:38
  Watch
• 42:38
  lots
• 42:39
  of
• 42:39
  YouTube
• 42:39
  videos.
• 42:40
  I
• 42:40
  think
• 42:40
  being
• 42:40
  as
• 42:40
  hands
• 42:41
  on
• 42:41
  as
• 42:41
  you
• 42:41
  possibly
• 42:41
  can.
• 42:43
  Don't
• 42:43
  do
• 42:43
  anything,
• 42:44
  be
• 42:44
  very
• 42:45
  conscious
• 42:45
  of
• 42:46
  sharing
• 42:46
  any
• 42:47
  confidentiality,
• 42:48
  breaking
• 42:49
  any
• 42:49
  confidentiality
• 42:50
  clauses
• 42:50
  and
• 42:50
  sharing
• 42:51
  information
• 42:51
  that
• 42:51
  you
• 42:51
  shouldn't.
• 42:52
  But
• 42:53
  besides
• 42:53
  that,
• 42:54
  start
• 42:54
  thinking
• 42:54
  in
• 42:55
  terms
• 42:55
  of
• 42:57
  what
• 42:57
  is
• 42:57
  perhaps
• 42:58
  the
• 42:58
  simplest
• 42:58
  way
• 42:59
  for
• 42:59
  our
• 42:59
  organization
• 43:00
  to
• 43:00
  move
• 43:00
  forward
• 43:01
  with
• 43:01
  things
• 43:01
  like
• 43:01
  AI?
• 43:03
  Is
• 43:03
  there
• 43:04
  third
• 43:04
  party
• 43:04
  data
• 43:04
  that
• 43:05
  our
• 43:05
  organization
• 43:06
  has
• 43:06
  access
• 43:06
  to
• 43:06
  or
• 43:07
  uses
• 43:07
  that,
• 43:07
  that
• 43:07
  we
• 43:08
  could
• 43:08
  potentially
• 43:11
  deploy
• 43:11
  here?
• 43:12
  Low
• 43:12
  hanging
• 43:13
  fruit
• 43:13
  perhaps?
• 43:13
  Is
• 43:13
  there
• 43:14
  something
• 43:14
  that
• 43:17
  data
• 43:17
  is
• 43:17
  readily
• 43:18
  available
• 43:18
  and
• 43:18
  clean
• 43:19
  that
• 43:19
  we
• 43:19
  can
• 43:19
  start
• 43:19
  testing,
• 43:20
  experimenting
• 43:21
  with
• 43:21
  this
• 43:21
  on?
• 43:23
  Yeah,
• 43:24
  and
• 43:26
  you
• 43:26
  mentioned
• 43:27
  YouTube
• 43:27
  as
• 43:27
  well.
• 43:27
  And
• 43:28
  I
• 43:28
  have
• 43:28
  two
• 43:29
  teenage
• 43:29
  kids
• 43:30
  and
• 43:31
  I
• 43:32
  often
• 43:32
  say
• 43:32
  to
• 43:32
  them,
• 43:34
  you
• 43:34
  can
• 43:34
  literally
• 43:34
  learn
• 43:35
  anything
• 43:36
  that
• 43:36
  you
• 43:36
  want
• 43:37
  to
• 43:37
  learn
• 43:38
  for
• 43:38
  free.
• 43:40
  And
• 43:40
  I
• 43:40
  have
• 43:41
  questions.
• 43:41
  This
• 43:41
  is
• 43:41
  a
• 43:41
  whole
• 43:41
  other
• 43:41
  podcast
• 43:42
  about
• 43:42
  the
• 43:42
  future
• 43:43
  of
• 43:44
  academia,
• 43:44
  particularly
• 43:45
  the
• 43:46
  higher
• 43:46
  education
• 43:47
  institutions
• 43:48
  in
• 43:48
  the
• 43:48
  United
• 43:48
  States
• 43:49
  that
• 43:50
  you
• 43:50
  now
• 43:51
  need
• 43:51
  four
• 43:52
  years
• 43:52
  worth
• 43:52
  of
• 43:53
  future
• 43:53
  salary
• 43:54
  at
• 43:54
  the
• 43:54
  peak
• 43:54
  of
• 43:55
  your
• 43:55
  earning
• 43:56
  in
• 43:56
  order
• 43:56
  to
• 43:56
  just
• 43:56
  be
• 43:56
  able
• 43:56
  to
• 43:57
  afford
• 43:57
  to
• 43:57
  go.
• 44:00
  Those
• 44:00
  institutions
• 44:01
  have
• 44:01
  got
• 44:01
  an
• 44:01
  interesting
• 44:02
  future
• 44:03
  ahead
• 44:03
  of
• 44:03
  them,
• 44:04
  but
• 44:04
  it's
• 44:04
  almost
• 44:04
  like
• 44:06
  it
• 44:06
  can
• 44:06
  be
• 44:06
  overwhelming
• 44:08
  before
• 44:09
  or
• 44:09
  you
• 44:09
  can
• 44:09
  be.
• 44:09
  I
• 44:10
  remember
• 44:10
  back
• 44:10
  in
• 44:10
  the
• 44:10
  olden
• 44:11
  days
• 44:11
  at
• 44:11
  school,
• 44:11
  when
• 44:11
  I
• 44:12
  was
• 44:12
  at
• 44:12
  school
• 44:12
  of
• 44:12
  like
• 44:13
  here's
• 44:13
  a
• 44:13
  list
• 44:13
  of
• 44:14
  20
• 44:14
  careers
• 44:15
  that
• 44:15
  you
• 44:15
  could
• 44:16
  consider.
• 44:17
  And
• 44:17
  now
• 44:17
  it's
• 44:17
  like
• 44:18
  here's
• 44:18
  an
• 44:18
  infinite
• 44:19
  number
• 44:19
  of
• 44:19
  careers
• 44:19
  that
• 44:19
  you
• 44:19
  can
• 44:20
  consider
• 44:20
  and
• 44:20
  you
• 44:20
  could
• 44:20
  learn
• 44:21
  about
• 44:21
  anything
• 44:21
  and
• 44:21
  you
• 44:22
  could
• 44:22
  go
• 44:22
  out
• 44:22
  and.
• 44:22
  Because
• 44:23
  processing,
• 44:24
  storage,
• 44:24
  web
• 44:24
  presence,
• 44:25
  whatever
• 44:25
  else
• 44:25
  is
• 44:26
  now
• 44:26
  basically
• 44:27
  commoditized.
• 44:27
  Like,
• 44:28
  like
• 44:28
  anyone
• 44:29
  can
• 44:29
  start
• 44:29
  a
• 44:29
  business.
• 44:30
  I
• 44:30
  think
• 44:30
  I
• 44:31
  read
• 44:31
  about
• 44:31
  the.
• 44:33
  There
• 44:33
  were
• 44:33
  some
• 44:33
  kids
• 44:33
  who
• 44:34
  wrote
• 44:34
  an
• 44:34
  AI
• 44:34
  business,
• 44:34
  like
• 44:35
  a
• 44:35
  17
• 44:35
  year
• 44:35
  old
• 44:35
  kid
• 44:35
  who's
• 44:36
  written
• 44:36
  like
• 44:36
  a
• 44:37
  million
• 44:37
  a
• 44:37
  year
• 44:37
  AI
• 44:38
  business
• 44:38
  and
• 44:41
  anything
• 44:41
  is
• 44:41
  possible.
• 44:41
  But
• 44:42
  that
• 44:42
  can
• 44:42
  be
• 44:42
  overwhelming
• 44:43
  to
• 44:43
  people
• 44:43
  as
• 44:44
  well
• 44:44
  as
• 44:44
  empowering.
• 44:45
  Right?
• 44:46
  Yeah,
• 44:46
  well,
• 44:46
  I
• 44:47
  mean
• 44:48
  they
• 44:48
  still
• 44:48
  need
• 44:49
  direction,
• 44:49
  they
• 44:49
  still
• 44:49
  need
• 44:49
  focus,
• 44:50
  they
• 44:50
  still
• 44:50
  need
• 44:50
  purpose.
• 44:52
  Without
• 44:52
  that.
• 44:53
  Yeah,
• 44:54
  it's
• 44:54
  overwhelming,
• 44:54
  I
• 44:55
  think
• 44:55
  definitely.
• 44:56
  And
• 44:56
  the,
• 44:56
  you
• 44:56
  know,
• 44:57
  I
• 44:57
  don't
• 44:57
  want
• 44:57
  to
• 44:57
  start
• 44:57
  generation
• 44:58
  wars
• 44:58
  or
• 44:58
  anything,
• 44:59
  but
• 44:59
  you
• 44:59
  know,
• 45:00
  with
• 45:00
  my
• 45:00
  kids
• 45:00
  that
• 45:01
  are,
• 45:02
  you
• 45:02
  know,
• 45:03
  on
• 45:03
  the
• 45:03
  younger
• 45:03
  end
• 45:04
  of.
• 45:04
  I
• 45:04
  think
• 45:04
  I've
• 45:05
  got
• 45:05
  one
• 45:05
  right
• 45:05
  on
• 45:05
  the
• 45:05
  younger
• 45:06
  end
• 45:06
  of
• 45:06
  Gen
• 45:06
  Z
• 45:06
  and
• 45:06
  another
• 45:07
  like
• 45:07
  right
• 45:07
  on
• 45:07
  the
• 45:07
  old
• 45:08
  end
• 45:08
  of
• 45:09
  Gen
• 45:10
  Alpha
• 45:11
  maybe.
• 45:12
  So
• 45:12
  maybe
• 45:12
  this
• 45:12
  is
• 45:12
  unique
• 45:13
  to
• 45:13
  my
• 45:13
  kids,
• 45:13
  although
• 45:13
  I
• 45:13
  don't
• 45:14
  think
• 45:14
  it
• 45:14
  is.
• 45:14
  Like,
• 45:14
  if
• 45:15
  I
• 45:15
  say
• 45:15
  to
• 45:15
  them,
• 45:15
  like,
• 45:15
  oh,
• 45:16
  let's
• 45:16
  learn
• 45:16
  about,
• 45:16
  like,
• 45:17
  one
• 45:17
  week
• 45:17
  their
• 45:18
  mum
• 45:18
  was
• 45:18
  away
• 45:18
  and
• 45:18
  they
• 45:18
  wanted
• 45:18
  to
• 45:19
  learn
• 45:19
  about,
• 45:19
  like,
• 45:20
  investing
• 45:20
  in
• 45:20
  the
• 45:20
  stock
• 45:20
  market.
• 45:21
  And
• 45:21
  I
• 45:21
  was
• 45:21
  like,
• 45:21
  oh,
• 45:21
  I
• 45:21
  found
• 45:22
  this
• 45:22
  video
• 45:22
  for
• 45:22
  us
• 45:22
  to
• 45:22
  watch.
• 45:23
  I
• 45:23
  turned
• 45:23
  on
• 45:23
  YouTube
• 45:24
  and
• 45:24
  it's
• 45:24
  a
• 45:25
  really
• 45:25
  good
• 45:26
  explainer
• 45:27
  about
• 45:27
  index
• 45:28
  funds
• 45:28
  and
• 45:28
  compound
• 45:29
  interest.
• 45:29
  Right.
• 45:29
  So
• 45:29
  I
• 45:29
  just
• 45:30
  sort
• 45:30
  of
• 45:30
  started,
• 45:30
  like,
• 45:30
  how
• 45:30
  index
• 45:31
  funds
• 45:31
  work
• 45:31
  and
• 45:31
  compound
• 45:32
  interest,
• 45:32
  and
• 45:33
  I
• 45:33
  turned
• 45:33
  it
• 45:33
  on
• 45:33
  and
• 45:33
  the
• 45:34
  first
• 45:34
  thing
• 45:34
  they
• 45:34
  noticed,
• 45:34
  it
• 45:35
  was
• 45:35
  like,
• 45:35
  38
• 45:35
  minutes
• 45:36
  long.
• 45:36
  And
• 45:36
  it
• 45:36
  blew
• 45:36
  their
• 45:36
  minds.
• 45:37
  They
• 45:37
  were
• 45:37
  like,
• 45:41
  if
• 45:41
  it's
• 45:41
  not
• 45:41
  in
• 45:42
  10
• 45:42
  seconds
• 45:42
  and
• 45:42
  I
• 45:42
  can't
• 45:43
  swipe
• 45:43
  off
• 45:43
  it,
• 45:43
  if
• 45:43
  I
• 45:44
  don't
• 45:44
  like
• 45:44
  it,
• 45:44
  then
• 45:46
  it's.
• 45:47
  It's
• 45:47
  hard
• 45:47
  to
• 45:47
  engage
• 45:47
  with.
• 45:48
  So
• 45:48
  I
• 45:48
  think
• 45:48
  that's
• 45:48
  the
• 45:48
  other.
• 45:50
  And
• 45:51
  there's
• 45:51
  nothing
• 45:51
  inherently
• 45:51
  wrong
• 45:52
  with
• 45:52
  a
• 45:52
  generation
• 45:53
  of
• 45:53
  human
• 45:53
  beings.
• 45:54
  They're
• 45:54
  reacting
• 45:55
  to
• 45:55
  the
• 45:56
  circumstances
• 45:57
  and
• 45:57
  the
• 45:58
  conditions
• 45:58
  and
• 45:59
  the
• 45:59
  society
• 45:59
  that
• 45:59
  we've
• 46:00
  brought
• 46:00
  them
• 46:00
  up
• 46:00
  in
• 46:01
  and
• 46:01
  the
• 46:01
  things
• 46:01
  that
• 46:01
  we've
• 46:02
  made
• 46:02
  available
• 46:02
  to
• 46:02
  them.
• 46:03
  So,
• 46:03
  yeah,
• 46:04
  it
• 46:04
  has
• 46:04
  become
• 46:05
  harder
• 46:05
  to
• 46:05
  learn
• 46:05
  things
• 46:06
  because
• 46:06
  things
• 46:07
  like
• 46:07
  grit
• 46:07
  and
• 46:08
  resilience
• 46:08
  and
• 46:09
  just
• 46:09
  sticking
• 46:10
  with
• 46:10
  something
• 46:12
  seem
• 46:12
  to
• 46:13
  be
• 46:13
  a
• 46:13
  bit
• 46:13
  harder
• 46:13
  to
• 46:13
  come
• 46:13
  by.
• 46:14
  I
• 46:14
  agree.
• 46:15
  Yeah.
• 46:16
  I
• 46:17
  actually
• 46:17
  started
• 46:17
  a
• 46:18
  book
• 46:18
  club
• 46:18
  for
• 46:18
  this
• 46:19
  purpose
• 46:19
  because
• 46:19
  I'm
• 46:19
  a
• 46:19
  terrible
• 46:20
  reader
• 46:22
  and
• 46:23
  there's
• 46:23
  all
• 46:23
  these
• 46:23
  books
• 46:23
  I
• 46:23
  have
• 46:24
  that
• 46:24
  I
• 46:24
  would
• 46:24
  like
• 46:24
  to
• 46:24
  read.
• 46:27
  I
• 46:27
  look
• 46:27
  at
• 46:27
  a
• 46:27
  book
• 46:27
  that's
• 46:28
  this.
• 46:28
  Thick
• 46:28
  and
• 46:28
  I'm
• 46:28
  just
• 46:28
  like,
• 46:29
  can
• 46:29
  you
• 46:29
  give
• 46:30
  me
• 46:30
  the
• 46:30
  Cliff
• 46:30
  Notes?
• 46:31
  You
• 46:31
  know?
• 46:32
  So
• 46:32
  I
• 46:32
  started
• 46:32
  this
• 46:32
  book
• 46:33
  club
• 46:33
  with
• 46:34
  the
• 46:34
  express
• 46:34
  purpose
• 46:35
  of
• 46:35
  having
• 46:35
  a
• 46:35
  group
• 46:36
  of
• 46:36
  people
• 46:36
  around
• 46:36
  me
• 46:36
  whose
• 46:37
  expectations
• 46:37
  I
• 46:37
  have
• 46:38
  to
• 46:38
  meet
• 46:38
  and.
• 46:39
  And
• 46:40
  say,
• 46:40
  I'm
• 46:40
  going
• 46:40
  to
• 46:40
  read
• 46:40
  this
• 46:40
  book.
• 46:40
  Will
• 46:41
  you
• 46:41
  read
• 46:41
  it
• 46:41
  with
• 46:41
  me?
• 46:41
  And.
• 46:42
  Yeah,
• 46:42
  now
• 46:43
  I
• 46:43
  do
• 46:43
  that.
• 46:44
  You've
• 46:44
  been
• 46:45
  super
• 46:45
  successful
• 46:45
  with
• 46:45
  it,
• 46:45
  right?
• 46:46
  How
• 46:46
  is
• 46:46
  that?
• 46:46
  Like,
• 46:46
  how
• 46:46
  many
• 46:47
  people
• 46:47
  do
• 46:47
  you
• 46:47
  have
• 46:47
  in
• 46:47
  there?
• 46:47
  We
• 46:48
  have
• 46:48
  close
• 46:48
  to
• 46:48
  700
• 46:48
  members
• 46:49
  now.
• 46:50
  That's
• 46:50
  really
• 46:50
  something.
• 46:52
  It
• 46:52
  seems
• 46:52
  there
• 46:52
  are
• 46:52
  a
• 46:52
  lot
• 46:52
  of
• 46:53
  people
• 46:53
  who.
• 46:54
  When
• 46:54
  did
• 46:54
  you
• 46:54
  start
• 46:54
  it?
• 46:55
  February
• 46:56
  was
• 46:56
  our
• 46:56
  first
• 46:56
  book,
• 46:57
  so
• 46:57
  we're
• 46:57
  on
• 46:57
  our
• 46:57
  fourth
• 46:57
  book
• 46:58
  now.
• 46:58
  So
• 46:58
  we
• 46:58
  had.
• 47:01
  Think
• 47:01
  Again
• 47:01
  by
• 47:01
  Adam
• 47:02
  Grant
• 47:02
  was
• 47:02
  our
• 47:02
  February
• 47:03
  book.
• 47:03
  We
• 47:03
  had
• 47:03
  a
• 47:03
  psychology
• 47:04
  book
• 47:05
  called
• 47:08
  why
• 47:08
  Has
• 47:08
  Nobody
• 47:08
  Told
• 47:09
  Me
• 47:09
  this
• 47:09
  Before?
• 47:10
  In
• 47:10
  May,
• 47:11
  in
• 47:11
  April,
• 47:11
  we
• 47:11
  read
• 47:12
  no
• 47:12
  Rules,
• 47:13
  Rules,
• 47:13
  the
• 47:13
  Netflix
• 47:13
  Management
• 47:14
  Culture
• 47:14
  book,
• 47:15
  which
• 47:15
  was
• 47:15
  excellent.
• 47:16
  And
• 47:16
  this
• 47:16
  month
• 47:16
  we're
• 47:17
  reading
• 47:18
  Range
• 47:18
  by
• 47:18
  David
• 47:19
  Epstein,
• 47:19
  which
• 47:19
  I
• 47:20
  haven't
• 47:20
  actually
• 47:20
  started.
• 47:20
  And
• 47:21
  we're
• 47:21
  already
• 47:21
  on
• 47:21
  the
• 47:21
  9th.
• 47:22
  Oh,
• 47:23
  I'll
• 47:24
  start
• 47:24
  tonight.
• 47:25
  You've
• 47:26
  got
• 47:26
  ages.
• 47:26
  You've
• 47:26
  got
• 47:26
  ages.
• 47:26
  Let
• 47:27
  me
• 47:27
  tell
• 47:27
  you,
• 47:27
  you've
• 47:27
  got
• 47:27
  ages.
• 47:27
  In
• 47:27
  fact,
• 47:29
  that
• 47:29
  speaks
• 47:30
  to.
• 47:30
  To
• 47:31
  get
• 47:31
  that
• 47:31
  uptake
• 47:31
  that
• 47:31
  quickly.
• 47:32
  That
• 47:32
  speaks
• 47:32
  to
• 47:33
  a
• 47:33
  real
• 47:33
  need
• 47:33
  that's
• 47:34
  out
• 47:35
  there.
• 47:35
  And
• 47:35
  I've
• 47:35
  certainly
• 47:35
  studied
• 47:36
  the
• 47:36
  data
• 47:36
  of
• 47:36
  nascent
• 47:37
  businesses
• 47:37
  and
• 47:37
  nascent
• 47:38
  mailing
• 47:38
  lists
• 47:38
  and
• 47:38
  newsletters
• 47:39
  enough
• 47:39
  to
• 47:39
  know
• 47:39
  that
• 47:40
  704
• 47:40
  months
• 47:41
  is.
• 47:41
  You're
• 47:42
  really
• 47:42
  onto
• 47:42
  something
• 47:43
  with
• 47:43
  that.
• 47:43
  Thank
• 47:43
  you.
• 47:44
  Yeah,
• 47:44
  I
• 47:44
  think
• 47:45
  the
• 47:45
  feedback
• 47:46
  has
• 47:46
  been
• 47:46
  that
• 47:46
  people
• 47:48
  want
• 47:49
  support
• 47:50
  with
• 47:50
  these
• 47:50
  things.
• 47:51
  They
• 47:51
  want
• 47:51
  others
• 47:51
  who
• 47:52
  they're
• 47:52
  reading
• 47:52
  alongside
• 47:52
  them.
• 47:53
  But
• 47:53
  also
• 47:53
  there
• 47:53
  are
• 47:53
  plenty
• 47:54
  of
• 47:54
  book
• 47:54
  clubs
• 47:54
  for
• 47:54
  fiction,
• 47:55
  but
• 47:55
  there
• 47:55
  doesn't
• 47:55
  seem
• 47:55
  to
• 47:55
  be
• 47:55
  a
• 47:56
  whole
• 47:56
  lot
• 47:56
  there
• 47:56
  for
• 47:56
  non
• 47:57
  fiction.
• 47:57
  Well,
• 47:57
  specifically
• 47:58
  business
• 47:58
  and
• 47:59
  personal
• 47:59
  development
• 48:00
  management
• 48:00
  type
• 48:00
  books
• 48:01
  like
• 48:01
  the
• 48:01
  ones
• 48:01
  we're
• 48:01
  reading.
• 48:01
  Sounds
• 48:02
  amazing.
• 48:02
  That's
• 48:02
  an
• 48:02
  obvious
• 48:03
  question
• 48:03
  to
• 48:03
  ask.
• 48:03
  I'll
• 48:03
  ask
• 48:04
  for
• 48:04
  just
• 48:04
  myself
• 48:04
  as
• 48:05
  well
• 48:05
  as
• 48:05
  everyone
• 48:05
  else.
• 48:05
  Like
• 48:05
  what's
• 48:06
  it
• 48:06
  called
• 48:06
  and
• 48:06
  how
• 48:06
  do
• 48:06
  people
• 48:07
  find
• 48:07
  it?
• 48:07
  It's
• 48:08
  called
• 48:08
  the
• 48:08
  Badass
• 48:09
  Bookshelf.
• 48:10
  Where
• 48:11
  do
• 48:11
  they
• 48:11
  find
• 48:11
  it?
• 48:12
  On
• 48:13
  my
• 48:13
  LinkedIn
• 48:13
  page.
• 48:14
  I
• 48:14
  post
• 48:14
  about
• 48:14
  it
• 48:15
  every
• 48:15
  now
• 48:15
  and
• 48:16
  then,
• 48:16
  every
• 48:17
  other
• 48:17
  day.
• 48:17
  Maybe
• 48:18
  you
• 48:18
  can
• 48:18
  find
• 48:18
  the
• 48:19
  LinkedIn
• 48:19
  page.
• 48:19
  How
• 48:20
  do
• 48:20
  you
• 48:20
  bring
• 48:20
  people
• 48:20
  together?
• 48:21
  Is
• 48:22
  it
• 48:22
  newsletter?
• 48:22
  Do
• 48:22
  you
• 48:22
  host
• 48:23
  a
• 48:23
  Zoom
• 48:23
  call?
• 48:24
  It's
• 48:24
  newsletter
• 48:24
  driven.
• 48:25
  But
• 48:25
  we
• 48:25
  have
• 48:26
  a
• 48:26
  once
• 48:26
  a
• 48:26
  month
• 48:27
  Zoom
• 48:27
  call,
• 48:27
  the
• 48:27
  book
• 48:27
  club
• 48:28
  call
• 48:28
  at
• 48:28
  the
• 48:28
  end
• 48:28
  of
• 48:28
  the.
• 48:29
  And
• 48:29
  we
• 48:29
  have
• 48:30
  a
• 48:30
  Discord
• 48:30
  channel
• 48:30
  where
• 48:31
  we
• 48:31
  come
• 48:31
  on
• 48:31
  and
• 48:31
  chat
• 48:32
  kind
• 48:32
  of
• 48:32
  chapter
• 48:33
  by
• 48:33
  chapter.
• 48:34
  Well,
• 48:34
  not
• 48:34
  chapter
• 48:34
  by
• 48:34
  chapter,
• 48:35
  but
• 48:35
  section
• 48:35
  by
• 48:35
  section
• 48:36
  on
• 48:36
  what
• 48:36
  our
• 48:36
  thoughts
• 48:37
  are
• 48:37
  on
• 48:37
  the
• 48:37
  book
• 48:38
  so
• 48:38
  far.
• 48:38
  I
• 48:39
  can't
• 48:39
  get
• 48:39
  away
• 48:39
  without
• 48:39
  asking
• 48:40
  this
• 48:40
  question,
• 48:40
  but
• 48:41
  you're
• 48:41
  doing
• 48:41
  it
• 48:41
  for
• 48:42
  very
• 48:42
  great
• 48:42
  purposes,
• 48:43
  including
• 48:43
  your
• 48:43
  own.
• 48:44
  It
• 48:44
  helps
• 48:44
  you
• 48:44
  bring
• 48:45
  some
• 48:45
  rigor
• 48:45
  and
• 48:45
  structure
• 48:46
  to
• 48:46
  your
• 48:46
  own
• 48:47
  reading.
• 48:47
  It's
• 48:47
  obviously
• 48:47
  adding
• 48:48
  a
• 48:48
  lot
• 48:48
  of
• 48:48
  value
• 48:48
  to
• 48:48
  other
• 48:48
  people.
• 48:49
  But
• 48:49
  once
• 48:49
  you
• 48:49
  get
• 48:50
  to
• 48:50
  an
• 48:50
  audience
• 48:50
  of
• 48:51
  700
• 48:51
  plus,
• 48:52
  you
• 48:53
  start
• 48:53
  to
• 48:53
  collect
• 48:53
  some
• 48:53
  interesting
• 48:54
  data
• 48:54
  about
• 48:54
  who
• 48:54
  they
• 48:55
  are
• 48:55
  and
• 48:55
  what
• 48:55
  might
• 48:55
  drive
• 48:55
  them
• 48:56
  to
• 48:56
  be
• 48:56
  part
• 48:56
  of
• 48:56
  a
• 48:56
  book
• 48:56
  club
• 48:57
  like
• 48:57
  that.
• 48:57
  So
• 48:58
  is
• 48:58
  there
• 48:58
  any
• 48:58
  emerging
• 48:59
  insight
• 48:59
  about
• 48:59
  the
• 49:00
  right
• 49:00
  type
• 49:00
  of
• 49:00
  person
• 49:00
  to
• 49:00
  join
• 49:01
  the
• 49:01
  band?
• 49:01
  US
• 49:01
  Bookshelf.
• 49:02
  I
• 49:03
  was
• 49:03
  away
• 49:03
  all
• 49:03
  of
• 49:04
  April.
• 49:04
  I
• 49:04
  know
• 49:04
  that
• 49:05
  we
• 49:05
  have
• 49:05
  an
• 49:05
  onboarding
• 49:06
  survey.
• 49:06
  I
• 49:07
  haven't
• 49:07
  actually
• 49:07
  gone
• 49:07
  through
• 49:08
  the
• 49:08
  results
• 49:09
  of
• 49:09
  the
• 49:09
  data
• 49:09
  we've
• 49:09
  collected
• 49:10
  over
• 49:10
  the
• 49:10
  month,
• 49:10
  but
• 49:10
  most
• 49:11
  people,
• 49:11
  I
• 49:11
  would
• 49:12
  say,
• 49:12
  are
• 49:12
  in
• 49:12
  kind
• 49:13
  of
• 49:13
  mid
• 49:13
  to
• 49:13
  senior
• 49:14
  roles
• 49:14
  within
• 49:14
  their
• 49:14
  organization.
• 49:16
  Us,
• 49:16
  uk,
• 49:17
  Europe
• 49:18
  is
• 49:18
  where
• 49:18
  most
• 49:18
  people
• 49:18
  are
• 49:19
  based.
• 49:19
  Yeah,
• 49:20
  I
• 49:20
  think
• 49:20
  from
• 49:20
  the
• 49:20
  feedback,
• 49:21
  I
• 49:21
  think
• 49:21
  people
• 49:22
  are
• 49:24
  just,
• 49:25
  they,
• 49:25
  they
• 49:25
  love
• 49:25
  reading
• 49:26
  and
• 49:26
  they
• 49:26
  love.
• 49:27
  But
• 49:27
  the
• 49:28
  problem
• 49:28
  with
• 49:28
  these
• 49:28
  books
• 49:29
  is
• 49:29
  that
• 49:31
  while
• 49:31
  you're
• 49:31
  reading
• 49:32
  them,
• 49:32
  it's
• 49:32
  great.
• 49:32
  You're
• 49:32
  like,
• 49:33
  oh,
• 49:33
  this
• 49:33
  is
• 49:33
  incredible,
• 49:34
  but
• 49:35
  you've
• 49:35
  got
• 49:35
  nowhere
• 49:35
  to
• 49:36
  apply
• 49:36
  it.
• 49:36
  Or
• 49:39
  maybe
• 49:39
  if
• 49:39
  you're
• 49:39
  lucky
• 49:39
  and
• 49:40
  it
• 49:40
  suits
• 49:40
  you
• 49:40
  at
• 49:40
  work
• 49:40
  you
• 49:41
  can
• 49:41
  go
• 49:41
  and
• 49:41
  say,
• 49:41
  hey,
• 49:41
  I
• 49:41
  read
• 49:42
  this
• 49:42
  and
• 49:43
  I
• 49:43
  think
• 49:44
  we
• 49:44
  should
• 49:44
  try
• 49:44
  this
• 49:44
  but
• 49:45
  for
• 49:45
  people
• 49:45
  for
• 49:45
  whom
• 49:45
  that
• 49:46
  isn't
• 49:46
  necessarily
• 49:46
  the
• 49:46
  case
• 49:46
  right
• 49:47
  now
• 49:47
  or
• 49:47
  for
• 49:47
  that
• 49:47
  particular
• 49:48
  book,
• 49:48
  they
• 49:48
  still
• 49:48
  want
• 49:49
  to
• 49:49
  come
• 49:49
  together
• 49:49
  and
• 49:50
  get
• 49:50
  other
• 49:50
  people's
• 49:51
  views
• 49:51
  and
• 49:51
  perspectives
• 49:52
  on
• 49:52
  that
• 49:52
  chapter
• 49:53
  or
• 49:53
  that
• 49:53
  idea.
• 49:53
  And
• 49:54
  that
• 49:54
  thought
• 49:55
  had
• 49:55
  a
• 49:55
  fantastic
• 49:55
  manager
• 49:56
  once
• 49:56
  who
• 49:56
  used
• 49:56
  to
• 49:56
  come
• 49:57
  to
• 49:57
  us
• 49:57
  with
• 49:57
  excellent
• 49:58
  book
• 49:58
  recommendations.
• 49:59
  It's
• 49:59
  kind
• 49:59
  of
• 49:59
  where
• 49:59
  the
• 49:59
  idea
• 50:00
  came
• 50:00
  from.
• 50:01
  And
• 50:01
  he
• 50:01
  would
• 50:02
  kind
• 50:02
  of
• 50:03
  once
• 50:03
  a
• 50:03
  month
• 50:03
  or
• 50:04
  thereabouts
• 50:04
  tell
• 50:04
  us
• 50:05
  what
• 50:05
  he's
• 50:05
  just
• 50:05
  read.
• 50:06
  And
• 50:08
  he
• 50:08
  always
• 50:08
  had
• 50:08
  excellent
• 50:09
  recommendations.
• 50:09
  And
• 50:10
  some
• 50:10
  of
• 50:10
  the
• 50:10
  books
• 50:11
  that
• 50:11
  he's
• 50:11
  recommended
• 50:12
  to
• 50:12
  me
• 50:12
  have
• 50:12
  made
• 50:12
  their
• 50:12
  way
• 50:12
  into
• 50:13
  my
• 50:13
  bookshelf
• 50:13
  like
• 50:14
  my
• 50:14
  virtual
• 50:15
  badass
• 50:15
  bookshelf
• 50:16
  because
• 50:16
  it's
• 50:17
  been
• 50:17
  so
• 50:17
  good.
• 50:17
  And
• 50:18
  do
• 50:18
  you
• 50:18
  remember
• 50:20
  noting
• 50:20
  or
• 50:21
  feeling
• 50:21
  like
• 50:21
  him
• 50:22
  applying
• 50:23
  any
• 50:23
  of
• 50:23
  the
• 50:23
  him
• 50:24
  or
• 50:24
  her
• 50:24
  applying
• 50:24
  any
• 50:25
  of
• 50:25
  the
• 50:25
  changes
• 50:26
  that
• 50:26
  they
• 50:28
  had
• 50:28
  seen
• 50:28
  from
• 50:28
  one
• 50:28
  of
• 50:28
  these
• 50:29
  books?
• 50:29
  Definitely.
• 50:30
  We
• 50:30
  had
• 50:30
  as
• 50:30
  a
• 50:31
  leadership
• 50:31
  team
• 50:31
  we
• 50:31
  had
• 50:32
  a
• 50:32
  lot
• 50:32
  of
• 50:32
  discussions
• 50:33
  based
• 50:33
  on
• 50:33
  the
• 50:33
  particular
• 50:34
  book.
• 50:35
  One
• 50:36
  in
• 50:36
  particular
• 50:36
  this
• 50:37
  book,
• 50:37
  it's
• 50:38
  called
• 50:38
  Escaping
• 50:38
  the
• 50:38
  Build
• 50:39
  Trap
• 50:39
  by
• 50:39
  Melissa
• 50:40
  Perry.
• 50:40
  It's
• 50:41
  a
• 50:41
  product
• 50:41
  management
• 50:41
  book.
• 50:42
  I
• 50:42
  worked
• 50:42
  in
• 50:42
  a
• 50:42
  product
• 50:42
  business
• 50:43
  and
• 50:45
  essentially
• 50:46
  every
• 50:47
  data
• 50:47
  person
• 50:47
  who
• 50:48
  works
• 50:48
  in
• 50:48
  a
• 50:48
  product
• 50:48
  business
• 50:49
  should
• 50:49
  read
• 50:49
  this
• 50:49
  book.
• 50:51
  Escape
• 50:51
  the
• 50:52
  Build
• 50:52
  Trap
• 50:52
  basically
• 50:52
  talks
• 50:53
  about
• 50:53
  how
• 50:53
  most
• 50:53
  product
• 50:54
  led
• 50:54
  businesses
• 50:55
  there's
• 50:56
  roadmaps
• 50:56
  and
• 50:56
  stakeholders
• 50:57
  who
• 50:57
  dictating
• 50:58
  what
• 50:58
  should
• 50:58
  be
• 50:59
  on
• 50:59
  the
• 50:59
  roadmap.
• 50:59
  And
• 51:00
  in
• 51:00
  Q1
• 51:00
  we're
• 51:01
  going
• 51:01
  to
• 51:01
  build
• 51:01
  this,
• 51:01
  in
• 51:01
  Q2
• 51:01
  we're
• 51:02
  going
• 51:02
  to
• 51:02
  build
• 51:02
  this,
• 51:02
  In
• 51:02
  Q3
• 51:03
  this
• 51:03
  blah
• 51:03
  blah
• 51:03
  blah.
• 51:04
  But
• 51:04
  this
• 51:04
  talks
• 51:05
  about
• 51:05
  actually
• 51:06
  scaling
• 51:06
  back
• 51:06
  to
• 51:07
  insights
• 51:08
  and
• 51:08
  experimentation
• 51:09
  and
• 51:10
  working
• 51:10
  out
• 51:10
  what
• 51:11
  you
• 51:11
  should
• 51:11
  build
• 51:12
  and
• 51:12
  where
• 51:12
  you
• 51:12
  should
• 51:13
  put
• 51:13
  your
• 51:13
  efforts
• 51:14
  based
• 51:14
  on
• 51:14
  what
• 51:14
  is
• 51:15
  the
• 51:15
  entire
• 51:16
  point?
• 51:16
  Basically
• 51:16
  the
• 51:16
  entire
• 51:17
  point
• 51:17
  of
• 51:17
  agile
• 51:18
  delivery
• 51:19
  is
• 51:19
  to
• 51:19
  make
• 51:20
  sure
• 51:20
  that
• 51:20
  you
• 51:21
  creep
• 51:21
  and
• 51:21
  go
• 51:21
  build
• 51:22
  a
• 51:22
  little,
• 51:22
  test
• 51:22
  it,
• 51:23
  get
• 51:23
  feedback,
• 51:24
  then
• 51:25
  do
• 51:25
  more
• 51:25
  and
• 51:25
  more
• 51:25
  and
• 51:25
  more.
• 51:25
  And
• 51:26
  this
• 51:26
  kind
• 51:26
  of
• 51:27
  is
• 51:27
  a
• 51:27
  great
• 51:27
  breakdown
• 51:28
  on
• 51:28
  how
• 51:28
  to
• 51:28
  do
• 51:28
  that.
• 51:29
  It's
• 51:30
  written
• 51:30
  like
• 51:30
  a
• 51:30
  novel,
• 51:31
  but
• 51:31
  throughout
• 51:31
  it's
• 51:32
  also
• 51:32
  got
• 51:32
  teaching
• 51:32
  moments.
• 51:33
  So
• 51:34
  it's
• 51:35
  not
• 51:35
  like
• 51:35
  a
• 51:35
  boring
• 51:35
  manual,
• 51:36
  it's
• 51:36
  actually
• 51:37
  a
• 51:37
  story
• 51:38
  but
• 51:38
  with
• 51:40
  textbooky
• 51:41
  type
• 51:41
  bits
• 51:42
  in
• 51:42
  between.
• 51:42
  I
• 51:43
  love
• 51:43
  that.
• 51:43
  It
• 51:43
  reminds
• 51:44
  me.
• 51:45
  I'll
• 51:45
  put
• 51:45
  it
• 51:45
  on
• 51:45
  my
• 51:46
  non
• 51:46
  badass
• 51:47
  bookshelf
• 51:47
  for
• 51:48
  sure.
• 51:49
  It
• 51:49
  reminds
• 51:49
  me
• 51:49
  like
• 51:49
  I
• 51:50
  always
• 51:50
  used.
• 51:51
  I
• 51:51
  really
• 51:51
  enjoy
• 51:51
  the
• 51:52
  Patrick
• 51:52
  Lencioni
• 51:53
  books
• 51:53
  for
• 51:53
  that
• 51:54
  reason.
• 51:54
  Like
• 51:54
  they're
• 51:54
  written
• 51:54
  like
• 51:55
  parables
• 51:55
  with
• 51:56
  learnings
• 51:56
  and
• 51:57
  you
• 51:57
  see
• 51:57
  it
• 51:58
  in
• 51:58
  action.
• 51:58
  It's
• 51:59
  a
• 51:59
  great
• 51:59
  style
• 51:59
  of
• 52:00
  writing
• 52:00
  I
• 52:00
  think
• 52:01
  for
• 52:02
  a
• 52:02
  lot
• 52:03
  of
• 52:03
  authors
• 52:03
  to
• 52:03
  do
• 52:03
  that
• 52:04
  because
• 52:04
  sometimes
• 52:05
  this
• 52:05
  can
• 52:05
  be
• 52:05
  a
• 52:05
  very
• 52:06
  dry
• 52:06
  topic.
• 52:07
  But
• 52:07
  if
• 52:08
  you
• 52:08
  and
• 52:09
  we
• 52:09
  noticed
• 52:09
  that
• 52:09
  with
• 52:09
  other
• 52:09
  books
• 52:10
  that
• 52:10
  we
• 52:10
  read
• 52:10
  as
• 52:10
  well
• 52:10
  throughout
• 52:11
  the
• 52:11
  badass
• 52:11
  bookshelf
• 52:12
  in
• 52:12
  the
• 52:12
  book
• 52:12
  club
• 52:14
  it
• 52:15
  really
• 52:15
  just
• 52:15
  comes
• 52:15
  down
• 52:15
  to
• 52:16
  storytelling.
• 52:16
  You
• 52:17
  can
• 52:17
  take
• 52:17
  the
• 52:17
  driest,
• 52:18
  most
• 52:18
  bland
• 52:19
  topic,
• 52:20
  but
• 52:20
  if
• 52:20
  you
• 52:20
  have
• 52:21
  a
• 52:21
  really
• 52:21
  great
• 52:21
  way
• 52:21
  of
• 52:21
  sharing
• 52:22
  examples,
• 52:23
  giving
• 52:23
  anecdotes,
• 52:24
  making
• 52:24
  it
• 52:24
  feel
• 52:25
  personable,
• 52:26
  those
• 52:26
  examples
• 52:27
  can
• 52:27
  go
• 52:27
  a
• 52:27
  really
• 52:27
  long
• 52:27
  way
• 52:27
  to
• 52:28
  make
• 52:28
  that
• 52:28
  a
• 52:28
  really
• 52:28
  good
• 52:28
  read.
• 52:29
  Yeah,
• 52:30
  which
• 52:30
  is
• 52:32
  to
• 52:32
  segue
• 52:32
  off
• 52:33
  and
• 52:33
  wrap
• 52:33
  up
• 52:33
  nicely.
• 52:34
  A
• 52:35
  really
• 52:35
  good
• 52:35
  thing
• 52:35
  for
• 52:35
  all
• 52:35
  data
• 52:36
  professionals
• 52:36
  to
• 52:37
  remember
• 52:37
  as
• 52:37
  well
• 52:38
  know
• 52:39
  databases
• 52:39
  and
• 52:39
  tables
• 52:40
  are
• 52:40
  dry,
• 52:40
  right?
• 52:40
  And
• 52:41
  part
• 52:41
  of
• 52:41
  the
• 52:41
  skill
• 52:42
  set
• 52:42
  that
• 52:43
  we
• 52:43
  try
• 52:43
  and
• 52:43
  bring
• 52:43
  and
• 52:44
  that
• 52:44
  we
• 52:44
  owe
• 52:44
  to
• 52:44
  the
• 52:44
  business
• 52:44
  is
• 52:45
  like,
• 52:45
  how
• 52:45
  do
• 52:45
  we
• 52:45
  turn
• 52:45
  these
• 52:46
  into
• 52:46
  stories,
• 52:47
  stories
• 52:47
  that
• 52:47
  have
• 52:47
  morals
• 52:48
  and
• 52:48
  stories
• 52:48
  that
• 52:49
  might
• 52:49
  drive
• 52:49
  us
• 52:49
  to
• 52:49
  change
• 52:51
  what
• 52:51
  we're
• 52:52
  doing,
• 52:52
  take
• 52:52
  an
• 52:53
  action,
• 52:53
  adjust
• 52:54
  strategy,
• 52:55
  whatever
• 52:55
  it
• 52:55
  might
• 52:55
  be.
• 52:57
  Thanks
• 52:57
  so
• 52:57
  much
• 52:58
  for
• 52:58
  a
• 52:58
  great
• 52:59
  chat,
• 53:00
  Tris.
• 53:00
  I
• 53:00
  really
• 53:01
  enjoyed
• 53:01
  our
• 53:02
  last
• 53:02
  conversation.
• 53:02
  Very
• 53:03
  much
• 53:04
  enjoyed
• 53:04
  this
• 53:04
  one
• 53:04
  too.
• 53:05
  You
• 53:06
  already
• 53:06
  told
• 53:06
  people
• 53:06
  where
• 53:06
  to
• 53:06
  find
• 53:07
  the
• 53:07
  bookshelf,
• 53:07
  but
• 53:08
  where
• 53:08
  should
• 53:08
  people
• 53:08
  find
• 53:09
  you
• 53:09
  if
• 53:09
  they
• 53:09
  want
• 53:10
  to
• 53:10
  find
• 53:10
  you
• 53:10
  online
• 53:10
  and
• 53:11
  learn
• 53:11
  a
• 53:11
  bit
• 53:11
  more
• 53:11
  about
• 53:11
  you,
• 53:11
  connect
• 53:12
  with
• 53:12
  you?
• 53:12
  I'm@trisjburns.com
• 53:15
  perfect.
• 53:15
  And
• 53:16
  on
• 53:16
  the
• 53:18
  you
• 53:18
  heard
• 53:18
  it
• 53:18
  here
• 53:18
  first.
• 53:20
  Thanks
• 53:21
  so
• 53:21
  much
• 53:21
  again
• 53:21
  for
• 53:21
  coming
• 53:22
  on
• 53:22
  and
• 53:23
  catch
• 53:24
  you
• 53:24
  very
• 53:24
  soon,
• 53:24
  hopefully.
• 53:25
  Thanks
• 53:25
  for
• 53:25
  tuning
• 53:26
  in
• 53:26
  to
• 53:26
  scale
• 53:26
  your
• 53:26
  business
• 53:27
  with
• 53:27
  data.
• 53:27
  If
• 53:28
  today's
• 53:28
  conversation
• 53:29
  gave
• 53:29
  you
• 53:29
  even
• 53:29
  one
• 53:30
  insight,
• 53:30
  one
• 53:30
  aha
• 53:31
  moment,
• 53:31
  or
• 53:31
  one
• 53:32
  new
• 53:32
  idea
• 53:32
  to
• 53:32
  take
• 53:33
  action
• 53:33
  on,
• 53:33
  do
• 53:34
  me
• 53:34
  a
• 53:34
  favor.
• 53:35
  Subscribe,
• 53:36
  leave
• 53:36
  a
• 53:36
  review,
• 53:36
  and
• 53:37
  share
• 53:37
  this
• 53:37
  with
• 53:37
  someone
• 53:37
  who's
• 53:38
  ready
• 53:38
  to
• 53:38
  level
• 53:38
  up
• 53:38
  up
• 53:39
  until
• 53:39
  next
• 53:40
  time.
• 53:40
  Keep
• 53:40
  asking
• 53:41
  the
• 53:41
  right
• 53:41
  questions,
• 53:42
  keep
• 53:42
  challenging
• 53:42
  the
• 53:43
  status
• 53:43
  quo,
• 53:43
  and
• 53:44
  keep
• 53:44
  scaling
• 53:44
  with
• 53:44
  data.