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BYU’s Hype Is Real—Can They Deliver? | Salt Lake City News
BYU football is riding a wave of preseason hype as they enter the season with a loaded roster, a star-studded recruiting class, and a locked-in coach, all fueling talk that they’re the top brand in the Big 12. With key returnees like Offensive Player of the Year LJ Martin and preseason All-Big 12 picks across the field, the Cougars are primed for a breakout year. Their schedule, featuring seven home games including a high-profile clash with Notre Dame, sets the stage for a statement campaign. While the PR machine is already humming, the real test lies on the field—can they turn hype into…
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