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How Frownies Offers a Natural Alternative to Botox for Wrinkle Prevention · Skin Anarchy

• 0:00
  SPEAKER_00: Hey guys, welcome back to another episode of Super Anarchy.
• 0:02
  SPEAKER_00: This is your Spectra, and I am so excited about the brand we're gonna be introducing you guys to today because I think that there's a lot of options out there right now, but this is a very unique brand and it's extremely efficacious.
• 0:16
  SPEAKER_00: I mean I was kind of blown away with my own results and you know because of that I can't wait to introduce it to you guys.
• 0:22
  SPEAKER_00: But without further ado, I want to introduce you guys to Helen Morrison, who is the founder of Frownies.
• 0:27
  SPEAKER_00: Welcome to the show, Helen.
• 0:28
  SPEAKER_00: I'm so excited to host you.
• 0:29
  SPEAKER_01: Hi, thank you so much for having me.
• 0:31
  SPEAKER_01: I do have to make one point of clarification.
• 0:34
  SPEAKER_01: I am actually the great, great granddaughter of the founder.
• 0:38
  SPEAKER_01: Our business, our brand is fifth generation, over 134 years old.
• 0:43
  SPEAKER_00: Wow.
• 0:44
  SPEAKER_00: Wow, that's crazy.
• 0:45
  SPEAKER_00: So okay, well, yeah, I mean, it's a wonderful brand, you know.
• 0:49
  SPEAKER_00: It's you guys have really done something very magical, you know.
• 0:52
  SPEAKER_00: Awesome.
• 0:53
  SPEAKER_00: So Helen, so I'm excited to chat with you about like what really led to the creation of the concept and the whole brand and obviously your journey in growing, you know, the brand to where it is now.
• 1:06
  SPEAKER_00: If you could kind of walk us down memory lane and give us the background.
• 1:09
  SPEAKER_01: Absolutely.
• 1:10
  SPEAKER_01: So, like I said, brownies were invented by my great-great-grandmother.
• 1:14
  SPEAKER_01: Actually, my great-great-grandmother, my grandmother, her daughter, was a concert pianist and a model.
• 1:19
  SPEAKER_01: And, you know, when you're sitting and doing something with concentration, like playing the piano or like we stare at our screens now, you often furrow your brow and you don't realize it.
• 1:28
  SPEAKER_01: And that's where you get that 11 line or those the wrinkles in between the eyebrows, right?
• 1:33
  SPEAKER_01: Those furrow lines.
• 1:34
  SPEAKER_01: And so they invented frownies to help with those furrowed lines that she was getting from playing the piano.
• 1:41
  SPEAKER_01: Obviously, because beauty and all of that is important when you're in like a modeling field.
• 1:46
  SPEAKER_01: So they started making the frownies at home in their attic and using them personally.
• 1:50
  SPEAKER_01: People started asking them about what they were doing.
• 1:53
  SPEAKER_01: I mean, their skin was looking so great.
• 1:55
  SPEAKER_01: And so they started making frownies for friends and little by little started marketing the product in the circles that she was in because she was playing the piano.
• 2:04
  SPEAKER_01: They were around a lot of famous people, actresses and actors.
• 2:09
  SPEAKER_01: And even she played the piano at the White House.
• 2:11
  SPEAKER_01: So some different historical, like presidential families used brownies.
• 2:15
  SPEAKER_01: But anyway, her husband died, my great-great-grandfather, and he was a part of a barber supply company.
• 2:21
  SPEAKER_01: And that company was kind of like dissolving or going out of business after his death.
• 2:26
  SPEAKER_01: And she actually took over, I think bought the rights for the rest of the business and started manufacturing brownies under that business name.
• 2:33
  SPEAKER_01: And so that's kind of how they got into, you know, like official production of the product.
• 2:39
  SPEAKER_01: And over the years, it was always called Hollywood's Beauty Secret.
• 2:43
  SPEAKER_01: My grandmother was actually raised by her grandmother, who is the inventor of brownies.
• 2:47
  SPEAKER_01: And so she involved in the business very, very young.
• 2:49
  SPEAKER_01: So it's these three women running the company and sharing brownies, like I said, primarily in Hollywood circles.
• 2:56
  SPEAKER_01: There are a lot of old magazines, like there's a life magazine from 1934 that mentions brownies and it shows young Hollywood actresses at an acting school, Fox drama school, with brownies on their face.
• 3:07
  SPEAKER_01: Brownies were featured in a lot of old Hollywood films.
• 3:10
  SPEAKER_01: And so it was just this, like I said, Hollywood beauty secret, like the Botox before the Botox.
• 3:16
  SPEAKER_01: Yeah.
• 3:16
  SPEAKER_01: Yeah.
• 3:17
  SPEAKER_01: Yeah.
• 3:18
  SPEAKER_01: So in the year 2000, that's actually when Botox was legalized for cosmetic purposes.
• 3:23
  SPEAKER_01: Renee Rousseau, who is a Hollywood actress, was on the cover of Good Housekeeping Magazine.
• 3:27
  SPEAKER_01: I believe it was her like 40th birthday, and it is whole spread about Renee Rousseau and her beauty secrets.
• 3:33
  SPEAKER_01: She's fabulous under 40.
• 3:35
  SPEAKER_01: And there were several pages dedicated to her talking about frownies.
• 3:40
  SPEAKER_01: And we had no idea that was going to happen.
• 3:42
  SPEAKER_01: And it kind of renewed the energy behind frownies, and a lot more people started to know about frownies at that time.
• 3:49
  SPEAKER_01: But it's still, it was really small.
• 3:51
  SPEAKER_01: We never did any formal marketing or advertising.
• 3:55
  SPEAKER_01: There was, you know, print ads here and there, but it was really just a small family business, like I said, Bollywood Beauty Secret.
• 4:01
  SPEAKER_01: When Botox became popular, a lot more people started looking for alternatives and options.
• 4:07
  SPEAKER_01: In 2020, I got involved with the company.
• 4:10
  SPEAKER_01: I had a little small like social media side hustle.
• 4:13
  SPEAKER_01: So I knew a lot about social media and marketing through social media.
• 4:17
  SPEAKER_01: And so I came in to kind of be the fifth generation base of the brand.
• 4:21
  SPEAKER_01: And I got onto TikTok at the end of 2020, beginning of 2021.
• 4:27
  SPEAKER_01: That's also the time when Instagram reels came on the scene.
• 4:30
  SPEAKER_01: And I started creating all these short form videos.
• 4:32
  SPEAKER_01: And to be honest, we really went viral all of 2021 on TikTok.
• 4:37
  SPEAKER_01: We grew from zero followers to now 280,000 followers because brownies just really became this viral trend on TikTok throughout the year of 2021.
• 4:45
  SPEAKER_01: We were the number five search term in beauty on Google in 2021.
• 4:50
  SPEAKER_01: And so we created this crazy organic social media boom around frownies.
• 4:56
  SPEAKER_01: And that's when I really just started to build this community and share about my love for brownies and skincare and beauty and all these things.
• 5:04
  SPEAKER_01: And the product has just taken off because, like you said, truly, the results speak for themselves.
• 5:10
  SPEAKER_01: It was just a matter of getting the word out.
• 5:12
  SPEAKER_01: And thanks to social media these days, you're able to do that.
• 5:15
  SPEAKER_01: And then we really have, you know, dove in with our full like social media, building a community and things like that.
• 5:22
  SPEAKER_01: And it's just the results.
• 5:23
  SPEAKER_01: That is what has driven the brand.
• 5:25
  SPEAKER_01: And so people rave about frownies.
• 5:28
  SPEAKER_01: They love their results.
• 5:30
  SPEAKER_01: And here we are today.
• 5:32
  SPEAKER_00: Yeah.
• 5:32
  SPEAKER_00: No, it's a really cool concept.
• 5:34
  SPEAKER_00: And I think that the history definitely intrigues me because, you know, a lot of the when you were talking about old Hollywood, I was really thinking of a lot of the old like secrets women would use, you know, for various different beauty needs, right?
• 5:48
  SPEAKER_00: And it's very interesting to see how a lot of that stuff, I mean, it could still be very applicable now.
• 5:54
  SPEAKER_00: You know, I think we've definitely shifted gears with aesthetic medicine and the growth of aesthetic medicine, but I mean it's not for everybody, you know.
• 6:02
  SPEAKER_00: Also, like when I look at your brand, I just see options for women who just don't want to get any injectables.
• 6:08
  SPEAKER_00: Like I'm one of them.
• 6:09
  SPEAKER_00: I've never gotten Botox, I've never, you know, gotten a filler, I've never done anything to my to myself from the aesthetic point of view because I just don't want to.
• 6:19
  SPEAKER_00: It's just a personal preference.
• 6:21
  SPEAKER_00: And so for somebody like me who still has, you know, because I I'm in medicine, you know, I've spent many nights, you know, kind of hovered over a book, and and the brown lines definitely appear and the you know the forehead lines appear, and it's it is annoying, but as you can have an option that gives you the flexibility, you know what I mean, of having this like efficacious option, but it's not going to mean that you have to compromise your own personal choices of no, I don't want to get injectables.
• 6:48
  SPEAKER_00: I mean, that's huge in this industry right now, you know, to be able to say that.
• 6:52
  SPEAKER_00: So I really applaud you guys for giving that option to consumers because especially right now, I mean, you brought up TikTok.
• 6:58
  SPEAKER_00: One of the things I wanted to ask you about was like, you know, how was the response on TikTok from the younger generation for you?
• 7:04
  SPEAKER_00: Because this is a really great option for them, you know, if they're like, Yes, you know what I mean?
• 7:09
  SPEAKER_00: Because they're so brainwashed.
• 7:10
  SPEAKER_00: They think that they need, you know, they think they need Botox for the age of 18.
• 7:14
  SPEAKER_00: And I'm like, what?
• 7:15
  SPEAKER_00: What the heck?
• 7:16
  SPEAKER_00: Like, no, yeah, please don't go get Botox when you're 18, even in your 20s.
• 7:20
  SPEAKER_00: You don't need it.
• 7:20
  SPEAKER_00: And so, well, how was that?
• 7:22
  SPEAKER_00: How was that for you guys when you're growing your social media?
• 7:24
  SPEAKER_00: Like for those.
• 7:25
  SPEAKER_01: Yes, younger generation has been for me, that's my biggest passion.
• 7:29
  SPEAKER_01: I actually started using frownies when I was 18, but it was like here and there, you know, like I had a day out at the beach, and I was like, oh, I feel like I'm getting a little fine line.
• 7:38
  SPEAKER_01: So I would use brownies, but I'm now 41 years old and my forehead looks exactly the same as it did back then because I've just always used brownies preventatively.
• 7:46
  SPEAKER_01: And to your point, there is a huge push amongst girls, men and women, but more so women from the ages of like 18 to 25, where they don't have a single wrinkle, but yet they're getting preventative Botox or baby Botox just to make sure they never get a wrinkle.
• 8:04
  SPEAKER_01: And I know the power personally of starting young, preventing and taking care of my skin using frownies.
• 8:10
  SPEAKER_01: And if you do that, I mean, my mother is almost seven years old, 70 years old, and she doesn't have any wrinkles either because she's done the very same thing.
• 8:18
  SPEAKER_01: And I watched my grandmother, she passed at 95.
• 8:20
  SPEAKER_01: She wore brownies her whole life.
• 8:22
  SPEAKER_01: She had no 11 lines.
• 8:23
  SPEAKER_01: Like it's just, it's one of those things that you have to understand.
• 8:25
  SPEAKER_01: It's not, we we often think like, oh, this is aging.
• 8:28
  SPEAKER_01: I look old.
• 8:28
  SPEAKER_01: It's, I don't see people's 11 lines or forehead wrinkles and think aging.
• 8:33
  SPEAKER_01: I literally think facial tension.
• 8:35
  SPEAKER_01: It's muscular.
• 8:35
  SPEAKER_01: And that's why Botox is so effective, right?
• 8:37
  SPEAKER_01: They're injecting it and it's freezing the muscle, it's paralyzing the muscles.
• 8:41
  SPEAKER_01: So you can't make those expressions.
• 8:43
  SPEAKER_01: But Frownies works on the concept that you're learning not to do that.
• 8:48
  SPEAKER_01: You're learning to keep your forehead and your brows more relaxed.
• 8:50
  SPEAKER_01: And if you start when you have a lot of collagen in your skin before those deep lines are embedded in your face, you never have to get those.
• 8:59
  SPEAKER_01: And so the response has been huge.
• 9:01
  SPEAKER_01: Before I came in, our customer demographic was mostly 50 and over, over.
• 9:06
  SPEAKER_01: You know, even a lot of people have young women find out about Frannies on TikTok and then they talk to their mother or their grandmother and they're like, oh yeah, I knew about that.
• 9:13
  SPEAKER_01: Oh yeah, I used that, you know, 20 years ago.
• 9:16
  SPEAKER_01: And so it's really a resurgence with the younger generation.
• 9:20
  SPEAKER_01: And I am so like, like you said, it's crazy to think of these young girls.
• 9:25
  SPEAKER_01: Number one, just the money that's being spent when, you know, if women's earning power is less in this world anyway, we need to like not be spending our money on something we don't need.
• 9:35
  SPEAKER_01: But then there's also the fact that, like, whether you want to get Botox or not, like that's your personal choice.
• 9:40
  SPEAKER_01: And I support that.
• 9:41
  SPEAKER_01: But I feel like it is a lot more sustainable to do frownies for 20, 30, 40 years than it is to start Botox at 20 and think you're gonna keep it up till you're 60, 70, 80 years old.
• 9:52
  SPEAKER_01: That's what, like 40 to 60 years of Botox.
• 9:55
  SPEAKER_01: We just don't know what that will be like, you know, while they can say, oh yeah, there's very low rate of issues with it, even though we do see that on social media too, right?
• 10:04
  SPEAKER_01: Like you see it all.
• 10:06
  SPEAKER_01: But sustaining Botox for 40 years, you know, it's just it's like there's a question.
• 10:11
  SPEAKER_00: No, honestly, honestly, I I want to actually add to this because I you bring up a very, very, very solid point here.
• 10:18
  SPEAKER_00: And I I want to actually just throw this out there for the listeners.
• 10:21
  SPEAKER_00: Starting Botox at an early age, by the way, is like actually proven like in the literature, like you can look at you know the literature and find the downsides of starting Botox early.
• 10:32
  SPEAKER_00: You know, so there's this thing of like overuse and dependency that happens if you start at a young age.
• 10:38
  SPEAKER_00: So if you're beginning Botox treatments and you're really young, like you, you know, the ages we were talking about, like 18, early 20s, you know, you can become very like reliant on this, you know, this option.
• 10:49
  SPEAKER_00: And then you become your muscles actually will require more to react to it, you know, to actually respond.
• 10:56
  SPEAKER_00: So there's a really like there's an array of different cons to doing that, you know.
• 11:01
  SPEAKER_00: So like I personally am a huge advocate for if you don't, I mean, injectables are fine.
• 11:07
  SPEAKER_00: I think if you're going to the right person and you know, all that the the whole thing, you're going to their dermatologist, you're doing it the right way.
• 11:14
  SPEAKER_00: Okay, cool.
• 11:15
  SPEAKER_00: But you still have to consider age.
• 11:17
  SPEAKER_00: You do because it's, you know, certain things are just not meant for certain age groups, you know, and we're seeing that now more than ever, right?
• 11:25
  SPEAKER_00: I mean, I look at the whole teens and Sephora thing that's going on, you know?
• 11:29
  SPEAKER_01: And well, yeah, and I'll tell you, we have a lot of women, I have a lot of women who come to me and they're like, man, I've gotten Botox for years and now I'm Botox resistant.
• 11:38
  SPEAKER_01: It doesn't work for me.
• 11:39
  SPEAKER_01: And so then they start brownies and they tell me, like, oh my goodness, like this is even better.
• 11:43
  SPEAKER_01: Like my skin, my results look even better and more natural too.
• 11:48
  SPEAKER_01: And so there, there's that fact that like the the younger you start, the better chance you have of something like that happening.
• 11:54
  SPEAKER_01: And then there's also the fact that, you know, young 18 to 20 year olds, they're they're not necessarily having babies yet, but we get a ton of women who come to us because they get pregnant and they were doing Botox, but now they can't do Botox.
• 12:06
  SPEAKER_01: So they start on frownies through their pregnancy and breastfeeding.
• 12:09
  SPEAKER_01: And then because they love how great they look, they they oftentimes don't even go back to Botox.
• 12:15
  SPEAKER_01: So it is definitely something that I always encourage people, listen, take if if that's something you want to do, you want to go down that route, take the least invasive option first, right?
• 12:24
  SPEAKER_01: Start with frownies, see how it goes.
• 12:26
  SPEAKER_01: And if you might find that it's enough for you, right?
• 12:28
  SPEAKER_01: You might find that it's more than enough.
• 12:30
  SPEAKER_01: And then from there, if you want to do Botox or you want to do something else, you still have like there's still options.
• 12:36
  SPEAKER_01: And we also have a ton of customers who do get Botox, but they use brownies in between appointments to prolong the time between appointments, the time between they when they feel like they want to go back and do it again.
• 12:48
  SPEAKER_01: So there's a lot of ways to incorporate brownies into your beauty routine, whether it's because you want to skip Botox altogether, or if it's because you're pregnant and breastfeeding, or you want to combine it with the use of Botox just to save money and to save on the amount of injectables that you are getting in your face.
• 13:06
  SPEAKER_01: So there's a little something for everyone for sure.
• 13:10
  SPEAKER_00: No, I love that.
• 13:11
  SPEAKER_00: I love that you have that, you know, flexibility in the line.
• 13:14
  SPEAKER_00: And and I I really think that people, you know, right now, especially I've seen it a lot, that there's a lot of hunting going on for alternative options, you know, to things that were like kind of pushed onto the masses, you know, with through marketing or just social media presence.
• 13:29
  SPEAKER_00: I feel like a lot of individuals got influenced and then, you know, realized very quickly this is not the best thing for me, you know.
• 13:37
  SPEAKER_00: Like it might work for XYZ influencer that I watch on TikTok or I watch on Instagram, but it's not the best for you.
• 13:43
  SPEAKER_00: So to have options, I mean, I'm just a huge believer in like, you know, if you if you can look and find something that is more or less invasive, I should say, and it's just it's gonna fix the problem you're looking to fix, why not?
• 13:57
  SPEAKER_00: You know, like give it a shot.
• 13:59
  SPEAKER_00: It's better than you know, just going the full one going from zero to a hundred and going and getting like, you know, procedures done that are invasive.
• 14:06
  SPEAKER_00: I mean, just do your homework first, right?
• 14:08
  SPEAKER_00: Like that's really what I advocate for personally, is like if you have options out there, which the industry does now, you know, you guys are a great example of that.
• 14:16
  SPEAKER_01: So and I say to speak about the younger woman as well, you know, when you are 18 to 30 and you just have you know fine lines or whatnot, you still have a lot of collagen in your skin, and that's what gives the skin the bounce back ability, right?
• 14:30
  SPEAKER_01: So if you use brownies and you are young, you get great results.
• 14:34
  SPEAKER_01: And honestly, you get great results really quickly.
• 14:36
  SPEAKER_01: Now, our old demographic, they get um, I mean, I see the results every day and I'm like, oh my gosh, I didn't even know like even though I see it all the time, I still my mind is blown every time, but it just takes a lot longer, right?
• 14:49
  SPEAKER_01: Like it takes a whole lot longer to break the bad habit of burrowing your brow all the time.
• 14:52
  SPEAKER_01: It takes a whole lot longer to work with the facial muscles to, you know, help relax those muscles.
• 14:58
  SPEAKER_01: And then even just with the collagen in your skin, if you have waited too long, it's gonna be something where you're probably just gonna need to know that you're gonna do this every single day.
• 15:08
  SPEAKER_01: And it's gonna be a process of just kind of ironing out the lines of the day.
• 15:11
  SPEAKER_01: Um, so you know, for those older women, they do find their lines come back by the end of the day, you know, but over time they start to see more and more softening.
• 15:19
  SPEAKER_01: It just takes a lot more effort.
• 15:21
  SPEAKER_01: So with the young girls, it's like they can use brownies once or twice a week and they're like, man, this is awesome.
• 15:27
  SPEAKER_01: I'm never gonna need Botox.
• 15:29
  SPEAKER_01: And so when you show someone how easy it is when they're young, because it is really easy when you're young, they're hooked and that keeps them from just going down the route, injectables.
• 15:37
  SPEAKER_00: Yeah, absolutely.
• 15:38
  SPEAKER_00: That makes sense to me.
• 15:39
  SPEAKER_00: And you know, also like one thing I wanted to discuss is like the fact that people don't really understand like the the facial anatomy, like all the specifications, like in terms of like the muscles on your face are very thin, you know, they're very, very thin.
• 15:53
  SPEAKER_00: And so when you do have an issue that's resulting in like wrinkles or lines, those muscles, like it, they're not as hard, in my opinion, to like I don't know how to say this properly, like articulate it well.
• 16:06
  SPEAKER_00: But I mean, ironing them out is like a good way to think about it, you know, like you're kind of pushing them back into a place because they're the ones the muscle is the reason your your skin indents the way it does, you know, because of the the structure of the muscle, the positioning of the muscle, the tension on the muscle.
• 16:23
  SPEAKER_00: So all of those things are very logical reasons as to why you would use something like a patch to, you know, literally iron it out, you know.
• 16:31
  SPEAKER_00: So it makes actual physiologically it makes sense.
• 16:34
  SPEAKER_00: And so, you know, the facial anatomy is something very it's very important to understand and to kind of wrap your head around because it gives you a I think a lot more freedom to explore when you understand that, you know, and and it really gives you an idea of like, hey, you know, I don't have to go and like completely like paralyze this muscle group, you know, for my lines to go away.
• 16:55
  SPEAKER_00: You don't have to do that.
• 16:56
  SPEAKER_00: So yeah, it's very cool.
• 16:58
  SPEAKER_00: One thing I want to wanna discuss though is like how do you see like, you know, the whole like a space?
• 17:03
  SPEAKER_00: I mean, like in terms of like from the wrinkle, you know, prevention standpoint, like what is your opinion on like all the treatments out there now and just watching the brand, you know, kind of like grow along with this movement that's kind of happened in aesthetics, you know, any opinions you have around that?
• 17:20
  SPEAKER_01: Yeah, you know, it's a really, it's a really tricky kind of fine line to walk.
• 17:25
  SPEAKER_01: Cause I will say personally, for me, I do not like the term anti-aging.
• 17:29
  SPEAKER_01: I never use that phrase.
• 17:32
  SPEAKER_01: I think that there is a big movement that's an amazing thing, and it's happening on social and it's happening just in the world, of really being more pro-aging and really giving older women a voice and also trying to bring light to the fact that like women are worth more than just what they look, right?
• 17:51
  SPEAKER_01: And that you don't reach a certain age and become worthless because your beauty has faded.
• 17:55
  SPEAKER_01: So there's this whole thing that I really care deeply about of really, you know, celebrating women, celebrating aging and like finding your value in more than just your age or your beauty at a certain age.
• 18:10
  SPEAKER_01: And then at the same time, there is also this desire to take care of yourself, look your best, put your best foot forward.
• 18:16
  SPEAKER_01: Being body positive doesn't mean, well, I'm never gonna work out, right?
• 18:21
  SPEAKER_01: In fact, quite the opposite, you can love yourself at every size, you can be strong and fit and healthy and active at every size.
• 18:27
  SPEAKER_01: And it's better for you to be healthy and active and strong, right?
• 18:32
  SPEAKER_01: And that has that has nothing to do with a body shape or a body type.
• 18:35
  SPEAKER_01: And I think similarly, when it comes to aging, if you are pro-aging and you want to like allow women to age and to to still, you know, feel valued at every age, that doesn't mean that you need to throw out your skincare.
• 18:51
  SPEAKER_01: That doesn't even mean you need to throw out your serums and your frownies or even your Botox, if that's your thing.
• 18:56
  SPEAKER_01: It's really all about doing these things because we're taking care of ourselves, right?
• 19:01
  SPEAKER_01: We take care of our houses, we take care of our cars, and we try to keep them from aging, not because aging is bad, but because we want them to last, right?
• 19:10
  SPEAKER_01: I get this one body, I get this one face, I get this one, you know, layer of skin, and I plan to live a long, healthy, happy life.
• 19:20
  SPEAKER_01: And so I want to take care of this house that I live in.
• 19:23
  SPEAKER_01: And so to me, also when it comes to frownies, I always say I don't see frownies as an anti-aging product, again, because there are wrinkles or skin issues that happen with age, such as like crepey skin, loose skin, thin skin.
• 19:40
  SPEAKER_01: Brownies will not change any of that.
• 19:42
  SPEAKER_01: Brownies are really combating facial tension.
• 19:45
  SPEAKER_01: So I don't even see this as a thing that's combating aging or stopping the aging process.
• 19:50
  SPEAKER_01: While a lot of people equate their 11 lines or their forehead wrinkles with age, I see young girls even who have forehead wrinkles as early.
• 19:58
  SPEAKER_01: I mean, my college roommate was 18 and she had such deep forehead wrinkles, but she had she always had tension headaches.
• 20:04
  SPEAKER_01: She was always holding a lot of tension in her face, her eyes were eyebrows were always raised.
• 20:08
  SPEAKER_01: So she had those lines, which is part of her anatomy, right?
• 20:10
  SPEAKER_01: And it was because facial tension.
• 20:12
  SPEAKER_01: Now, if you can relax that facial tension, there's actually a physiological, emotional, and mental benefit to that, as well as a beauty and aesthetics component.
• 20:21
  SPEAKER_01: When you're furrowing your brow, you're sending a signal to your brain that you're stressed, you're frustrated, and it just creates more tension in your body.
• 20:27
  SPEAKER_01: And overall, your stress levels are higher.
• 20:30
  SPEAKER_01: Just the same as studies show, scientific studies show if you smile, even when you're not happy, you smile, it starts sending signals to your brain you're happy, and it releases those chemical reactions in the body to make you actually feel happier.
• 20:43
  SPEAKER_01: So there's a component of brownies to me that has nothing to do with aging, even though we are considered to be in that aesthetic anti-aging kind of grouping.
• 20:51
  SPEAKER_01: So there's a lot of editing that I do around that.
• 20:53
  SPEAKER_01: But then just to bring it back to this concept of like pro-aging versus anti-aging, it has everything to do with your motivation.
• 20:59
  SPEAKER_01: If you look in the mirror and you're thinking to yourself, oh, I hate, I hate the way I look, I hate these wrinkles, I look so bad, I look so old.
• 21:06
  SPEAKER_01: If that's what you're feeling, now what you're turning towards is an anti-aging problem and you're trying to attack yourself from a negative standpoint.
• 21:15
  SPEAKER_01: And I always believe that if you want a positive output, you can't have a negative input.
• 21:19
  SPEAKER_01: So a negative input doesn't lead to a positive result, right?
• 21:22
  SPEAKER_01: So I think though, if you look in the mirror, you're like, man, I'm worth taking care of.
• 21:26
  SPEAKER_01: I want to take care of myself to the ends of my days.
• 21:29
  SPEAKER_01: I want to love my skin at every age.
• 21:32
  SPEAKER_01: I want to relax the tension that I see in between my brows that's come from the years and the stress and whatever.
• 21:38
  SPEAKER_01: And you approach your beauty and aesthetic treatments from that place of like, I love myself.
• 21:43
  SPEAKER_01: I want to take care of myself.
• 21:44
  SPEAKER_01: I'm celebrating life.
• 21:46
  SPEAKER_01: Then you get a different outcome.
• 21:48
  SPEAKER_01: And it's not just a different outcome in the way you look, it's an outcome in the way you feel.
• 21:52
  SPEAKER_01: It's an outcome in the way you show up in the world.
• 21:55
  SPEAKER_01: And I think that the most beautiful women with the most beautiful skin generally.
• 22:00
  SPEAKER_01: Also, they are very beautiful on the inside.
• 22:02
  SPEAKER_01: They love themselves.
• 22:02
  SPEAKER_01: They're happier.
• 22:03
  SPEAKER_01: There's a joy.
• 22:04
  SPEAKER_01: There's something that comes from the inside out.
• 22:06
  SPEAKER_01: And you can get all the Botox and all the fillers in the world.
• 22:10
  SPEAKER_01: And you really don't look more beautiful.
• 22:13
  SPEAKER_01: You don't look more youthful.
• 22:14
  SPEAKER_01: You don't, you don't look any better because there's this motivation of it's never enough.
• 22:19
  SPEAKER_01: I'm never good enough.
• 22:20
  SPEAKER_01: And seeing that in your face and the results from these aesthetic treatments, right?
• 22:24
  SPEAKER_01: Whereas, like if you love yourself and you're like, I just want a little, a little touch of this, a little bit of that, a little frownies, a little something, but you're still you because you love yourself and you value yourself.
• 22:35
  SPEAKER_01: There's a very different outcome in the way you look and in the quality of your life.
• 22:40
  SPEAKER_00: I completely agree with everything you said, honestly.
• 22:43
  SPEAKER_00: And and you know what's interesting about this is like, and I don't know if you feel the same way, but I watched this weird like progression happen for some reason in the beauty industry.
• 22:52
  SPEAKER_00: I remember, you know, growing up, like beauty used to be fun, you know.
• 22:57
  SPEAKER_00: It was a fun experience.
• 22:58
  SPEAKER_00: It was something that, yeah, you go and try products and you have fun and you you share them with your friends, and you know, like it's just a process that we did when we were younger, you know?
• 23:08
  SPEAKER_00: But then aesthetics came into the picture.
• 23:11
  SPEAKER_00: And I'm not, I mean, I completely am 100% behind science and medicine and all that wonderful stuff, but I think that there is a fine line between where if you give options to people for everyday use that are actually meant for like, you know, more like aged skin, for example, like you know, we were discussing earlier, we were discussing all these injectables.
• 23:33
  SPEAKER_00: They're they were actually originally meant for more like aged skin types.
• 23:38
  SPEAKER_00: Okay, it was not meant for people in their even their early 30s, you know, really.
• 23:44
  SPEAKER_00: It was more for people approaching 40s, 50s.
• 23:47
  SPEAKER_00: That's what I always saw growing up.
• 23:49
  SPEAKER_00: I mean, it became like the movement in my eyes went from beauty is this really fun and safe place to now there's no way to stop a young girl from going down this rabbit hole, and it becomes very dark at one point, you know, because of everything that we were talking about here, which is the self-image issues, you know what I mean, like the body issues, all of this stuff.
• 24:14
  SPEAKER_00: They see, you know, all the filters on social media and they think this is natural, my skin should look like this, my body should look like this, and we are fueling that, you know.
• 24:24
  SPEAKER_00: The aesthetics industry feels that.
• 24:26
  SPEAKER_00: And I have a huge problem with that because I think that, you know, at the end of the day, you have to really advocate for the idea that beauty is meant to be fun, it's meant to be something that's enjoyed, and yeah, yeah, okay, you might have, you know, some great results along the way, like things like, yeah, your your lines were, you know, kind of smoothed out, you know, and and you feel better about yourself because of that.
• 24:48
  SPEAKER_00: And that's wonderful, but you don't have to compete.
• 24:52
  SPEAKER_00: I mean, it's like this competition somehow happened, you know what I mean?
• 24:55
  SPEAKER_00: Like this competitive energy and this dark, dark place, you know, on the internet started kind of you know snowballing.
• 25:03
  SPEAKER_00: And that's where I look at that as a even as a consumer.
• 25:06
  SPEAKER_00: I look at that and I'm like, I just wouldn't, I don't know, I just don't feel good about that, you know, seeing that there are so many women out there that now it's like it's giving them more reasons to like not like themselves.
• 25:19
  SPEAKER_00: Yeah.
• 25:23
  SPEAKER_01: Well, and I think that you know, you because of social media, we get so much more exposure to everyone in the world, but there's a ton of, you know, there's a ton of people I think in, you know, famous Hollywood or even honestly now, just like influencers, because that's you can have just as much influencer fame as as a Hollywood star that have so much aesthetic work done, and everybody starts to look the same, and everyone's trying to look the same.
• 25:52
  SPEAKER_01: Whereas if you think of I view all of us as like walking artwork, like we are human art pieces.
• 25:58
  SPEAKER_01: And what makes art beautiful is the originality of it, is that each individual piece is an individual piece.
• 26:05
  SPEAKER_01: And when you try to take it and make it this assembly line where we're all getting the same Botox and the same filler, and we're all trying to get the same injections, and we're all trying to look the same as this, like you said, ideal kind of pie in the sky woman that's in the filter on social media, and then we end up losing that beauty that was fun, that unique style and look that was geared towards each individual, looking more like the best version of themselves rather than looking like more like the person that they see on social.
• 26:38
  SPEAKER_01: And I think that I see people our beauty and even like just all the trends, like home decor, like all the things, so much of the world starts to look the same because we're all trying to look like that person on social.
• 26:51
  SPEAKER_00: Exactly.
• 26:52
  SPEAKER_00: Exactly.
• 26:53
  SPEAKER_00: And you know what's what's crazy about it all is that even medicine has no real answer right now, you know, for how to keep our individuality intact when we're getting these like ridiculous procedures.
• 27:04
  SPEAKER_00: I mean, it's it's the truth.
• 27:05
  SPEAKER_00: Ask any cosmetic surgeon, ask any dermatologist, they're gonna tell you that there are certain protocols in place that deal with facial symmetry and they deal with, you know, certain parameters that are followed when you're giving someone someone something like a facelift or something like injectables to, you know, accentuate their features.
• 27:24
  SPEAKER_00: There are certain ratios that are followed, you know.
• 27:27
  SPEAKER_00: I mean, that's fine, but at the end of the day, you know, it's exactly what you said.
• 27:31
  SPEAKER_00: What ends up happening is a bunch of people that look exactly the same in terms of their facial structure.
• 27:37
  SPEAKER_00: And that's really like, I mean, you can see it, you know, it's like it's obvious when someone's gotten the work done.
• 27:43
  SPEAKER_00: I mean, there's nothing again, I'm not demonizing it, okay?
• 27:46
  SPEAKER_00: I don't want anyone to think like I'm coming at you or anything like that.
• 27:50
  SPEAKER_00: I'm just stating a fact that, you know, you do lose a part of your individuality when you've gone through a certain amount of, you know, aesthetic procedures.
• 27:59
  SPEAKER_00: And you know, it it is a fact.
• 28:01
  SPEAKER_00: So it comes down to making a choice, you know, it comes down to making a choice of how far do I really want to go?
• 28:08
  SPEAKER_00: And if you are willing to push that line, then you have to ask yourself why, you know, why am I doing this?
• 28:14
  SPEAKER_00: And and is it really because I want to look better?
• 28:17
  SPEAKER_00: Or is it because I'm competing with something that's crazy, you know?
• 28:21
  SPEAKER_00: Yeah, yeah, right.
• 28:22
  SPEAKER_00: Yeah.
• 28:22
  SPEAKER_01: Well, and I think that's that's for me one of the reasons why I love frownies so much is you know what?
• 28:29
  SPEAKER_01: Yes, I do want to have glowing smooth skin, but I also have to accept the fact that as I get older, I will get some measure of fine lines.
• 28:41
  SPEAKER_01: I will see some wrinkles, like it's gonna happen.
• 28:44
  SPEAKER_01: But if I can slow that down, if I can do the things that like make me feel really good, but they don't compromise my health.
• 28:53
  SPEAKER_01: They don't potentially come with any warning labels.
• 28:57
  SPEAKER_01: They don't, they don't change the way I look and they don't communicate a message to like my daughter or the younger women around me that you've got to do all these things.
• 29:07
  SPEAKER_01: You cannot get older.
• 29:09
  SPEAKER_01: You know, I think what I'm doing is I'm enhancing my natural beauty.
• 29:12
  SPEAKER_01: I'm working with what I've got, you know, just the same as I work out every day when I am 70, 80, 90, my body's not gonna look the same as it looks right now, even though I'll keep working out and it's gonna look great for that time.
• 29:26
  SPEAKER_01: Like it's gonna be, I'm gonna be strong, I'm gonna be mobile, I'm gonna be able to take care of myself.
• 29:31
  SPEAKER_01: But I also have to accept this is a part of life, right?
• 29:34
  SPEAKER_01: So there's there's an element of acceptance rather than, you know, willing to do anything to avoid aging at all costs.
• 29:42
  SPEAKER_01: And there's also an element like, but you know what?
• 29:45
  SPEAKER_01: That doesn't prevent me from trying my best, you know, and doing what I can.
• 29:49
  SPEAKER_01: And I I think I do that not because aging it aging is a bad thing, but aging is a privilege.
• 29:55
  SPEAKER_01: And how about I squeeze all of life that I can out of every year that I get to live, whether that's with my skincare or in the gym or the adventures that I go on, like I don't want to just say, oh well, I got older, so I I give up.
• 30:10
  SPEAKER_01: Like let the wrinkles come to me.
• 30:12
  SPEAKER_01: You know what I mean?
• 30:13
  SPEAKER_01: I do what I can.
• 30:14
  SPEAKER_01: But I also have my, I have the limits.
• 30:16
  SPEAKER_01: I have my standards for myself that I'm like not willing to cross because I I just feel that, like I said, I want to maintain some element of uniqueness and I and I want to set an example for the younger people that are watching me to see like, hey, you can be 40 and not get Botox and rock it and look beautiful.
• 30:39
  SPEAKER_01: Like you don't have to go the way that the aesthetic industry, you know, kind of markets, like you better, you got to do this, you know.
• 30:46
  SPEAKER_01: And I get it, they're marketing, it's a money-making industry.
• 30:49
  SPEAKER_01: But I just kind of want to show younger women like you don't have to, and there are options.
• 30:54
  SPEAKER_00: There are options, exactly.
• 30:55
  SPEAKER_00: There are options.
• 30:56
  SPEAKER_00: And then that at the end of the day, you know, what that does, like, you know, indirectly is also take a lot of pressure off because you know, we when we create options, then we also create this idea of like, okay, wait a minute, let me pause for a second.
• 31:11
  SPEAKER_00: You know what I mean?
• 31:12
  SPEAKER_00: Like now I can think.
• 31:13
  SPEAKER_00: Now I can, I don't feel the pressure of only going down this one road, you know, that everyone's been shoving down my throat this whole time.
• 31:20
  SPEAKER_00: You know, it's like you can finally pause for a minute and say, no, okay, let me try something that's a little, you know, it's more fun, you know, it's more lighthearted, it's more like, and that's how I feel.
• 31:31
  SPEAKER_00: You know, when I when I look at the options, like, you know, frownies to me, if I were to put this against a Botox wrench, right?
• 31:38
  SPEAKER_00: I would be like, okay, listen, this one feels safe to me.
• 31:41
  SPEAKER_00: I like this, and I would like to experiment at least, you know, give my body a chance.
• 31:46
  SPEAKER_00: And then if I absolutely feel like there's no nothing I can do, I'll go down this road.
• 31:52
  SPEAKER_00: Okay.
• 31:53
  SPEAKER_00: And I'll experiment with other options.
• 31:55
  SPEAKER_00: But first, let me try this, you know, because it feels safe and it feels like more like home to me.
• 32:00
  SPEAKER_00: You know, that's the best way I can I can state it from my perspective.
• 32:04
  SPEAKER_00: And I think that that's something to be really applauded and and really kind of understood that it it's very valuable to have that.
• 32:11
  SPEAKER_00: You know, it's a that feeling of like, okay, let me experiment, let me play around.
• 32:15
  SPEAKER_00: It still puts the power in your hand.
• 32:17
  SPEAKER_00: And I think that's very, very important for consumers now more than ever, because as you know, you know, there's I mean, I can't even count the amount of brands that are out here now, you know, that are just you know, marketing hype or it's just a lot of things, a lot of things that people are not really seeing any.
• 32:32
  SPEAKER_00: I mean, it it's like you you want consumers want control, they want to be able to control what their results are.
• 32:38
  SPEAKER_00: And so, you know, if that's really what you want, then you first have to experiment, you know?
• 32:43
  SPEAKER_00: And so I really encourage people to do that first.
• 32:46
  SPEAKER_00: I think it's it's just a logical route.
• 32:48
  SPEAKER_00: But I want to shift gears a little bit, you know, because I I think that, you know, you have a very interesting concept here.
• 32:53
  SPEAKER_00: And I know you guys also carry wonderful skincare products in the line.
• 32:57
  SPEAKER_00: So can you tell us a little bit about your topical options as well?
• 33:01
  SPEAKER_00: You know, are they made to like kind of go hand in hand with the patches, or how did it that kind of come to fruition, the skincare options?
• 33:08
  SPEAKER_01: Yeah.
• 33:08
  SPEAKER_01: So our skincare line was formulated, you know, early 2000, 2010-ish, and when my mom got involved in the business.
• 33:16
  SPEAKER_01: She has been, you know, very holistic, all-natural wellness kind of guru my entire life.
• 33:23
  SPEAKER_01: She's actually a naturopath.
• 33:24
  SPEAKER_01: And she was looking for skincare that was clean and that was organic and that was natural.
• 33:31
  SPEAKER_01: And she never really felt that at that time there was something that met the standards she was looking for, that performed for her skin the way she wanted.
• 33:39
  SPEAKER_01: And so she worked with a chemist and formulated our skincare line.
• 33:42
  SPEAKER_01: And the skincare line was formulated to go very much hand in hand with the frownies themselves.
• 33:47
  SPEAKER_01: So whether you do frownies or you do Botox, neither of those are skincare.
• 33:52
  SPEAKER_01: Now you do see a change in your skin, but they are not skincare ingredients that are nourishing and hydrating and, you know, healing and revitalizing and all those things to the skin.
• 34:03
  SPEAKER_01: So you really have to have a solid skincare routine along with whatever you're doing to address the facial muscles, right?
• 34:10
  SPEAKER_01: Whether it's brownies, Botox, whatever.
• 34:13
  SPEAKER_01: If you're not also taking care of the surface of your skin, your results are not going to be the same.
• 34:18
  SPEAKER_01: So you need to, you know, make sure you're you have a solid skincare routine that supports your use of frownies.
• 34:24
  SPEAKER_01: And so we formulated the frownie, the skincare to go with the frownies.
• 34:28
  SPEAKER_01: And honestly, I can tell you, you know, our skincare line is not our hero product, right?
• 34:32
  SPEAKER_01: Like we're 130 years known for facial patches.
• 34:35
  SPEAKER_01: But our skincare line has really grown in popularity a lot now as people have, you know, ventured out and tried it because it's really fabulous.
• 34:43
  SPEAKER_01: It's it's very simple.
• 34:45
  SPEAKER_01: You don't need a 10-step routine with 15 different serums and all of these things.
• 34:50
  SPEAKER_01: The real key to great skin and a great skincare routine is picking something that works for you that is simple, that you will do consistently every day for the rest of your life.
• 35:01
  SPEAKER_01: And that's the magic.
• 35:03
  SPEAKER_01: And so our skincare is very simple, very natural, and it's just built around, again, that same concept of like, here, let me just give you a few simple things you can do every single day to see the best results.
• 35:16
  SPEAKER_01: And I would say that my skin is really, I owe it to our skincare line, even more than the frownies themselves, because I've only ever used frownies preventatively.
• 35:25
  SPEAKER_01: I don't need to do it every night.
• 35:27
  SPEAKER_01: And I've never done it every night, but I am very religious about my skincare routine and about like hydrating and keeping good oils on my skin and all of that.
• 35:36
  SPEAKER_01: And the more you take care of your skin, the better it responds to any treatments that you do.
• 35:42
  SPEAKER_01: So, you know, I I do love our skincare line.
• 35:46
  SPEAKER_01: It's real simple.
• 35:47
  SPEAKER_01: I can, I've got to talk about like some of my favorites, but that's kind of the the uh idea behind the skincare line is like, okay, you can't just give people facial patches and call it a day.
• 35:57
  SPEAKER_01: Like you have to support the process, brownies or anything you do with your skin, but especially if you're gonna choose the natural route and not go the route of procedures and injections.
• 36:06
  SPEAKER_01: It's a holistic thing, right?
• 36:08
  SPEAKER_01: I mean, even if you have a great skincare routine and you're wearing your brownies, but you're eating garbage and you're not getting good sleep, your skin's gonna look like crap, you know?
• 36:16
  SPEAKER_01: You've got to take care of the whole package.
• 36:18
  SPEAKER_01: And so that includes a really great simple skincare routine that you can incorporate into your life without it being so challenging that you end up giving up.
• 36:26
  SPEAKER_01: So really great skin routine.
• 36:28
  SPEAKER_01: But again, it pairs in like you need to be drinking water, getting sleep, wearing your sunscreen, doing those things to take care of your whole self because your skin really reflects the health of your whole body.
• 36:38
  SPEAKER_00: Absolutely, absolutely.
• 36:39
  SPEAKER_00: I love that.
• 36:40
  SPEAKER_00: And I'm I'm a huge supporter of that philosophy.
• 36:43
  SPEAKER_00: You know, I think skincare with skincare, especially now, you know, less is more, you know, it definitely is.
• 36:49
  SPEAKER_00: I think people are starting to understand that it's great to have a 10-step routine if you're trying to really just if it relaxes you, you know what I mean?
• 36:57
  SPEAKER_00: If that's something that's if it's your jam, cool.
• 37:00
  SPEAKER_00: But I personally don't.
• 37:01
  SPEAKER_00: Like I can't keep up with one.
• 37:03
  SPEAKER_00: So I mean, at the end of the day, it really comes down to like hydration, I think.
• 37:07
  SPEAKER_00: I mean, for me, if I can just use moisturizer or great serum and it's really putting back in my skin, like I'm good, you know, good to go.
• 37:15
  SPEAKER_00: So also, like another thing, we're talking about wrinkles, right?
• 37:18
  SPEAKER_00: I mean, at the end of the day, one of the best ingredients you can have for wrinkles is something that's going to help keep that moisture in your skin.
• 37:26
  SPEAKER_00: So, like, you know, a lot of you out there, I know you love your your retinol and your, you know, vitamin A, and that's great.
• 37:33
  SPEAKER_00: That's fine.
• 37:34
  SPEAKER_00: But like sometimes just a really great humectant, you know, sometimes.
• 37:39
  SPEAKER_01: I can tell, yes, at the end of the day, if I haven't kept my skin hydrated, it looks so much more aged and wrinkled and just not happy.
• 37:50
  SPEAKER_01: But if I keep that hydration in my skin, that makes a world of difference.
• 37:54
  SPEAKER_01: And I I especially in just speaking about like in the beauty realm, you know, that's one big thing along with my skincare, is switching my mindset around like the makeup that I use to be a very skincare focused approach to makeup, that makes your makeup look 10 times better.
• 38:11
  SPEAKER_01: It's it's almost for me, I'm almost at the point where like I can almost use any brand of makeup if my skincare routine is dialed in.
• 38:17
  SPEAKER_01: Like I did.
• 38:18
  SPEAKER_01: My skin's gonna look great and I can kind of work with the makeup products.
• 38:22
  SPEAKER_01: But if I'm packing on all of this matte makeup and powders and layering to where my skin is just dry, it looks like I have dried mud on my face, you know?
• 38:32
  SPEAKER_01: But you get you prep your skin with the right skincare.
• 38:36
  SPEAKER_01: Like I love our face wash, is probably my favorite product, but it's just very gentle.
• 38:41
  SPEAKER_01: And then the Apple stems cereum and our skin serum, which is a facial oil, those oils as like the base layer of my skin.
• 38:50
  SPEAKER_01: I'm I'm all about the glass skin, like glazed donut all the way.
• 38:54
  SPEAKER_01: And then your makeup looks better and your skin glows, and that is so much more beautiful than just like a layer of face paint.
• 39:01
  SPEAKER_00: Absolutely.
• 39:01
  SPEAKER_00: And you know, I it's so it's funny you say that because you know, ironically, I actually got into like even talking about skincare in this podcast really came from this exact thing that you're saying because I was always that person that whenever I put on makeup, I felt like crap about myself.
• 39:17
  SPEAKER_00: Like I felt like it accentuated like my like because I had a little bit of scarring for my acne when I was a teenager.
• 39:23
  SPEAKER_00: And like, you know, just little things like that.
• 39:25
  SPEAKER_00: And I would always feel worse about myself, you know.
• 39:28
  SPEAKER_00: And then I realized I was like, no, it's my skin.
• 39:31
  SPEAKER_00: I have to take care of my skin, you know, and at the end of the day, if you can take care of your skin, make it better in the way that you feel is best for you, you know, and really kind of focus on it, nourish it, treat it well, help the texture out, you know, do things that help if you have really texturized skin, like focus on that, you know, don't worry about your makeup right now because your makeup's gonna look phenomenal if you can just get, you know, if you get it yourself, yeah.
• 39:56
  SPEAKER_00: Yeah.
• 39:56
  SPEAKER_00: So I think that that's also something that because I see a lot of young women that are they love their makeup, and I don't blame you.
• 40:03
  SPEAKER_00: I get it, you know, I totally get it.
• 40:05
  SPEAKER_00: It's fun.
• 40:06
  SPEAKER_00: Yeah, it's fun, but like skin is so important, and I think that you know, if you can just take care of your skin, you can put on that little bit of concealer and head out the door, you know, it's gonna look really great.
• 40:17
  SPEAKER_00: So, yeah, I mean, at the end of the day, you want things that just do what your skin needs, and your skin needs just very basic things to be honest, you know, hydration is one of them, you know, keep it safe from UV exposure, you know, those kind of things.
• 40:31
  SPEAKER_00: So, yeah, I I'm a huge believer in good skincare that comes first, you know, and I think makeup falls into place if you do that.
• 40:38
  SPEAKER_00: So definitely.
• 40:39
  SPEAKER_00: Yeah.
• 40:40
  SPEAKER_00: So I want to actually I want to wrap up the interview and actually ask you, you know, a little bit of I guess really advice because you guys you're a brand that's been around and you guys have seen it, you know, the whole industry has changed and it's it's really evolving, you know, it it continues to evolve, which for me it's it's always interesting to see all the great brands coming out and you know, wonderful things.
• 41:01
  SPEAKER_00: Any advice you have for any young entrepreneurs out there that might want to, you know, kind of go into the space and start a business or grow a business, you know, any s any advice you can offer?
• 41:12
  SPEAKER_01: Yeah, honestly, my biggest piece of advice is to care about people, care about your customer, care about your consumer, and to be authentic.
• 41:21
  SPEAKER_01: I think, like you said earlier, there, you know, this beauty industry, skincare industry, it's huge.
• 41:27
  SPEAKER_01: And a lot of people flock to it in an entrepreneurial way to get a piece of the pie, to make money.
• 41:33
  SPEAKER_01: And then we end up with just tons of products upon products upon products, some great, some not so great, but it's just not really making a difference in the world.
• 41:42
  SPEAKER_01: It's just adding to the noise.
• 41:44
  SPEAKER_01: And for me, it's really important to number one, care about people, because if I care about people, I'm gonna bring the very best products for them.
• 41:54
  SPEAKER_01: And I'm only going to be offering them things that they really need that meet their needs.
• 41:59
  SPEAKER_01: And if you're meeting their needs and you're supporting them, you're gonna have a winning formula for a winning brand.
• 42:05
  SPEAKER_01: And it's gotta be about more than just making money, you know, because you know, anything can go viral on TikTok, even if it's a piece of garbage.
• 42:13
  SPEAKER_01: We've probably all bought a piece of garbage off the TikTok shop.
• 42:16
  SPEAKER_01: And it's like, why was this viral, you know?
• 42:18
  SPEAKER_01: And that's just not the brand, the brand isn't gonna last.
• 42:21
  SPEAKER_01: But they made themselves a quick, you know, couple hundred thousand dollars off that virality, you know.
• 42:27
  SPEAKER_01: But I think that if you really want to make an impact and grow a brand and a business that makes an impact, which will in turn, yes, you will make money, you need to be customer focused.
• 42:39
  SPEAKER_01: You need to focus on building a community, adding value to people's lives, whether that's in the form of a wrinkle patch or whatever it is.
• 42:47
  SPEAKER_01: Like, I can't tell you how rewarding it is.
• 42:49
  SPEAKER_01: At the, you know, every single day I open up my social media channels and I get messages from customers who are like, You changed my life.
• 42:56
  SPEAKER_01: I had no confidence, and I just, you know, they're just telling me these stories and they're like, and I started using frownies and I found your social media and your community, and now, you know, and they just tell me these things and I'm like, brownies tip, but it's because it's about more than just selling products, it's about touching people's lives and caring about making a difference in the world.
• 43:19
  SPEAKER_01: And I believe you can make a difference through a wrinkle patch, through a, you know, bathroom cleaner, through a heatless curl band, whatever it is, if you are really caring about people and meeting their needs.
• 43:32
  SPEAKER_01: And everything that we need in life is usually tied to something more than just what it seems, you know, women aren't just wanting to smooth their wrinkles.
• 43:40
  SPEAKER_01: They're wanting to feel confident, they're wanting to feel beautiful, you know.
• 43:43
  SPEAKER_01: And I think that women are naturally such social creators, creatures that we want to connect around beauty, right?
• 43:50
  SPEAKER_01: We want to share our skincare routine and we want to do it together.
• 43:52
  SPEAKER_01: And if we do it together, we'll be more consistent and then it's more fun, and then, you know, we get better results.
• 43:58
  SPEAKER_01: And so it's just this whole thing that you have to be people centered, community centered.
• 44:03
  SPEAKER_01: And I think the world today is more connected than ever and more disconnected than ever.
• 44:08
  SPEAKER_01: And I just feel like my goal is to come to social media with this product and use it as a tool to build a community and a connection where people feel supported and where we're really like linking arms and whatever it is you're going to do together.
• 44:22
  SPEAKER_01: And my brand, we happen to be doing our skincare and our frownies together.
• 44:26
  SPEAKER_01: But I think if you want to build something powerful and lasting, that's really the thing.
• 44:31
  SPEAKER_01: I can tell you when I was 13 years old, my first job was to go into the office with my grandmother one day a week.
• 44:37
  SPEAKER_01: And I worked with her and this other older lady who was, you know, kind of two of them ran the whole brownies business.
• 44:44
  SPEAKER_01: And I would listen to this other gal answer the phone as customers would call in with orders.
• 44:49
  SPEAKER_01: And she would be on the phone talking with people.
• 44:53
  SPEAKER_01: People would call and she knew their name.
• 44:54
  SPEAKER_01: She knew the customer.
• 44:56
  SPEAKER_01: She knew their stories.
• 44:56
  SPEAKER_01: She'd ask about their kids.
• 44:58
  SPEAKER_01: She'd ask about their vacation.
• 44:59
  SPEAKER_01: And so there's always been this element in the frownie story of caring about people.
• 45:04
  SPEAKER_01: And I think that's why we've lasted this long.
• 45:07
  SPEAKER_01: And that's why we've been able to make this kind of an impact.
• 45:12
  SPEAKER_01: And so start with that.
• 45:13
  SPEAKER_01: Like think about your why and be sure that there's more to it than just making money.
• 45:17
  SPEAKER_00: That makes sense.
• 45:18
  SPEAKER_00: That's really great advice.
• 45:19
  SPEAKER_00: I hope you know all the young entrepreneurs out there you guys really, you know, pay attention to that because it is a crowded space.
• 45:26
  SPEAKER_00: It is definitely I mean I'm not I'm not an entrepreneur at all in the space, you know, but I have seen a lot of people that have come in for the wrong reasons.
• 45:34
  SPEAKER_00: And again and I whenever you do things for not the best reasons it never goes well.
• 45:39
  SPEAKER_00: So you know come and prepared I guess.
• 45:41
  SPEAKER_00: Yeah.
• 45:42
  SPEAKER_00: But thank you so much.
• 45:43
  SPEAKER_00: This has been so lovely chatting with you today, Helen.
• 45:45
  SPEAKER_00: I've learned a lot and I I think that our conversation was so meaningful because I know there's many people in our you know in our listenership.
• 45:52
  SPEAKER_00: I know a lot of you love your aesthetic treatments and that's wonderful.
• 45:55
  SPEAKER_00: I love that for you.
• 45:57
  SPEAKER_00: But you know just don't close the door on options is my my theory you know in life.
• 46:02
  SPEAKER_00: Just keep all these doors open and explore and have fun.
• 46:06
  SPEAKER_00: You know the beauty industry and the beauty space it's for me personally and I know for a lot of us out there like it's always been this fun playful space and I would love to see it remain that way for as long as we can keep it that way without like cluttering it with just yeah well you have to go get surgery you know anytime something happens.
• 46:26
  SPEAKER_00: So yeah but thank you so much and this has been lovely and I'll be back next time for rules thanks for having me.
• 46:32
  SPEAKER_00: Thank you.
• 46:33
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• 47:40
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