Blood In The Hanger: Why Smart Buyers Win The Market Turns | EP 43

VREF | The Truth About the Aviation Market · Jul 2, 2026 · 26m · transcript

Everybody hates a down market.

Sellers hate it.

Brokers hate it.

The guy who bought at the top really hates it.

But here is what nobody wants to say out loud:

A down market may be the best buying environment you will ever see.

The problem is most buyers sit on the sidelines waiting for the market to feel safe again.

And by the time it feels safe, the deal is gone.

In this episode:

• Why a down market is not something buyers should fear

• Why waiting until the market feels safe usually means missing the opportunity

• How nervous sellers create leverage for prepared buyers

• Why cash matters…