The Imagineering Mindset
In their fantastic little book The Imagineering Way, the Disney Imagineers said, “Every new project at Imagineering starts with the assumption that it will be fun and exciting. We never say we don’t really want to do it this way—we do it the best way we know how. We are our end users because we like the product.” Think about your current writing project. When you sit down to work on it, what do you assume? Do you assume it will be difficult? Unbearable? Something you just need to get through? Or do you assume it will be fun? That you will enjoy the process? That you are adding value to others…
The skinny
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