Latest / Success Story with Scott Clary / Lessons - Passive Income Doesn’t Exist | Luke Van Der Veer - SEO Expert & Entrepreneur

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Lessons - Passive Income Doesn’t Exist | Luke Van Der Veer - SEO Expert & Entrepreneur · Success Story with Scott Clary

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  In this lessons episode, we dive into the reality behind popular side hustles.
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  Examining why so many are marketed as passive income but require constant attention,
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  listeners will learn about transforming SEO skills into a more sustainable,
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  passive revenue model and gain insights on building valuable online assets that generate leads
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  without the grind.
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  So all the different things you'd try, these are all like the typical side hustles,
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  right? So you spoke about building an agency, dropshipping, MLM, whatever it is,
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  is a very typical side hustle. And these can all be valid businesses. I think that there were points
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  in time when some of these worked better than others because you know, you're at first
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  mover advantage or you're one of the first people to try the thing, the dropshipping,
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  you're running a Facebook ad agency, but now saturated marketplace because
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  everyone in their mother has tried these side hustle businesses.
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  But they all kind of work to a degree, but what I have an issue with with all of these types
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  of side hustles, it's for some reason they're marketed as passive income. They're all marketed
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  as passive. I don't know actually now that I'm thinking about it, when the concept of entrepreneurship
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  and passive ever was aligned and in sync, because from my experience, entrepreneurship is like,
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  okay, we'll get ready for 80 hours a week. That's what you're going to be doing. And I think it's
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  right this, you know, you look on Instagram and you see people that promote these types of things.
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  And I think to get people to buy into their concept, they show this beautiful lifestyle where
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  it's like working for more ever, I have a laptop in front of a pool and I run a dropshipping
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  business and I don't have to do any basically nothing and I'm making millions of dollars. But
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  these are very, these are not easy businesses. Perhaps people optimize them and they remove some of the
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  problems and logistics that a traditional business would require, but it's still a business.
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  If you're building it, if you're building a dropshipping site, you're still spinning up a website,
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  you're still finding product, you're basically doing a gamut of marketing activities all the time.
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  You still have to make sure they're fulfillment, customer service. I mean, ad agency is,
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  you're finding new customers, you're running ads for them. Maybe there's some parts that can be
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  automated or outsourced, but it's like, you still have a business. It's still a bit, which is fine.
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  But it's hard and entrepreneurship is very hard and people build themselves jobs, right?
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  Hey, I've done it multiple times. So I'm aware.
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  So you've gone through all these and like when you go through them all, like you make money,
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  but you're not free because when people build businesses, they have to spend more time in the
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  business. They don't have time for their family. It's like almost like worse than working a nine to
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  five in terms of time and freedom. It is. It is. It started with MLM. That was kind of the first one.
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  I spent three and a half years on that. That was the first one that I kind of hit.
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  And it makes sense because in the beginning, you didn't have as much money.
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  Well, I didn't. So it, you know, four hundred bucks, get in, start your MLM company.
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  So I'm in there. And how many of you learn things from it? I guess it helps me become a little bit more
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  focused on self-education. I was really self-conscious speaking in front of people. So I never would
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  have done this a million years. But you know, you keep screwing things up and I was worried about
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  being judged. But the people who are making all the money said you have to just push through that.
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  Don't worry about it and just get good at this. So I just kept trying to practice presentations or
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  whatever. I'm talking in front of people. We're doing presentations at people's houses.
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  I'm always wearing black. Just in case I sweat like crazy. And I actually know them.
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  I'm thinking about I'm still wearing black because it's ingrained in me now.
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  But just like putting all those reps in like made me good at that. But I'm listening to the people
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  on stage that are talking and they're saying, yeah, you know, if you get up to this big team,
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  you did have your team working and then you don't have to work. You could just sit back and relax.
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  And I was like, all right, cool. So I learned how to do it. I listed them at all this training.
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  I recruited a ton of people. And I had my big team now. So as a guy, I'm going to try to do this.
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  And I just stopped working. Everybody else stopped working too. And then I realized,
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  I'm supposed to be leading by example. So of course, if I stop, they're going to too.
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  So it was a lie. It's like, it's not really passive. At no point can I walk away and just have
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  them continue it because they're looking to me. So that business model's flawed. So I'm like, okay,
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  that one's done. So we try something else. So I try eBay. And I'm like, this might be a good one
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  self-stuff on Amazon and eBay. And with my partner and I, we built this up. We're selling liquidation
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  products. We get it up to like 35 grand a month. But we're pulling, we're pulling 15 hour days,
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  70s a week. We have no lives. So that was another terrible thing. It's like, I don't care about
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  35 grand a month when you have to pay taxes, split it with him, eBay fees, and just all of our time
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  disappears. But it did teach me that I didn't have any leverage. So that was something I now have
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  to look for. So it's like program after program. I learned all the things that I was missing that
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  I should have known up front. But I didn't know. And I had to learn it through that experience.
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  Until finally, I hit SEO. And that was kind of the difference maker. I started investing in
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  programs and mentors to learn SEO and I created an agency. But once again, like you mentioned,
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  created another job from myself. I can generate leads for anybody anywhere. But now I got all these
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  people that are asking me for reports and hey, update this picture on my website, send me this,
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  send me that. And it wasn't until a client called me at midnight on a Sunday complaining about
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  his rankings, which were fantastic. Where I just snapped. And I was like, I got to find a way to
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  get out of this. There's got to be a way to do that. So I don't have to be involved all the time.
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  I'm just laughing at somebody complaining about the rankings on a on a on a Sunday at midnight.
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  Well, he woke me up. I was sleeping. I was like, I have a bedtime for myself. I just woke me up
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  out of a dead sleep. I was like confused. Like, what's going on? I saw the name. It's like not
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  clicking them. Like, why is this person calling me right now? And he was just complaining about
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  call volume. And like, mind you, two months before, he's unlike page five or six in Google. And like,
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  if you've ever seen the actual statistics on this, nobody goes past page one. It makes sense,
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  right? You're googling for something you say you want to plumber. Why am I going to go seven pages
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  back and look at 70 different companies? I'm going to take one of the first few or a person with
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  some good reviews. I'm not going seven pages back. I don't have time for that. That's what everybody
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  does, right? And this guy was nowhere to be found. And I had him on page one for like 30 different
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  terms. He's getting four, five, six, seven calls a day from nothing before. And now he's complaining
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  about this. I was like, you on grateful. I had some choice words. And then I just fired him on
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  the spot. I'm like, we're you're done. I'm not that's that we're done. And then it just the next
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  day, I got up and it's like, we got to do something different. So that was kind of the transition.
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  I just started thinking about this. And I'm like, I can, if I could do this for anybody,
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  why don't I just do this for all the same niches? I'm already in with these clients. And I will
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  just rent the sites to them. I own it. So I'm in control. I don't have to do reports for anybody.
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  I don't have to change anything because it's my site. And then you follow my rules or you're
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  done. And I'll find somebody else because if I have the leads, that's what's valuable. So I just
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  started treating it like a rental property and finding tenants instead of going out and finding
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  clients. And that little switch made it passive for me. Because now I got something I could just
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  build it up, rent it out. And then I'm done. Move on to the next one. So I want to understand this
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  process a little, I want to understand your mindset too. Because so the two things that I think of
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  when you, so you thought, build a website, rent the whole website out to a brand.
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  Right. When you, can you explain that? And what I mean by explaining it is a website has,
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  has a brand attached to it. How is it used for another company? Is it just your passing over
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  leads? Yeah. Yeah. We're just exclusively. So I get to differentiate a couple things. So first
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  thing, a lot of business owners think I need a website. And as soon as I have one, it's automatically
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  going to bring in leads, which is not the case yet. A website's just a business card. It's not doing
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  anything just sitting there. You could have a $30,000 website. And it's going to sit on page 10 with
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  everybody else until you do some search engine optimization or SEO to move it up to the point where
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  people see it. So that's the first thing. And then once you have that asset, whether, you know,
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  the business owner owns that or I do, whoever has got that asset, people are going to see it.
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  Right. If I'm ranked number one for New York City, for the term New York City plumbing,
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  when somebody needs plumbing in New York City and they type that in, they're going to see me.
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  And because there's a ton of people in New York City and everybody searches that term,
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  that website, whoever is getting that traffic, that's worth a crazy amount of money.
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  So if that's a business owner, cool, he could use it for himself is that's me. I have to find a way
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  to get that to the business owner. So I essentially just started creating generic brands.
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  So I would create something like New York City plumbing. So if anybody just called that,
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  they're not really going to remember it. It's not anything as a memorable name.
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  But it's generic enough where I could send it to another plumber. And he could just be like,
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  oh, yeah, that's one of my marketing settings. Or oh, yeah, it's just, you know, that's that's my,
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  my DBA. And I would just send all the leads to that business owner exclusively using some
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  call tracking, call forwarding software. And then that keeps me out of it. So now the leads
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  are coming in from the organic rankings I've achieved. I'm no longer involved because it's
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  basically sitting there unless I pick a super competitive market. The leads being sent from the
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  business or from the website to the business are out of my hands because that's all automated
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  with the systems. And the business owners just getting call volume. So now I'm just renting
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  the exclusive rights to all the leads that come in because I'm not a plumber,
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  but I could still make money off of if I treat it like real estate.
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  Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so
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  you never miss an episode. And if you want to dive deeper into this conversation, check out the
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  links in the description to watch the full episode. See you in the next one.
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  you