Latest / B2B Marketing: The Provocative Truth
How To Adapt Your Strategy To Different Environments & Markets with Miguel M. Avalos, EMEA Group Head of B2B Marketing for Commerce & Vertical Revenue Programs at Google
In today's episode of B2B marketing. Solved. Miguel Avalos talks to Richard and Benedict about solid marketing strategies built on 3 key ideas, how and why companies should adapt a glocal (think global, act local) approach when it comes to marketing segments, and adapting different strategies to different environments.
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The skinny
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