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Clean Beauty Branding: Building a Resilient Consumer Brand with Deanna Wallin
In this episode of The Growth Class, host Phil Massiello interviews Deanna Wallin, Founder & CEO of Naples Soap Company.
Deanna shares how she turned a personal need for better skincare into a business that grew from a 300-square-foot retail shop into a health and wellness brand with 13 Florida stores, e-commerce, and wholesale distribution.
She discusses the importance of building a business around a real customer problem, creating strong product-market fit, and using customer lifetime value to guide growth decisions across retail and digital channels.
Deanna also shares how Naples Soap…
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