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Why Positioning Isn’t Enough: Designing a Market You Control | Mike Damphousse | 368
In this episode of SaaS Fuel, host Jeff Mains sits down with Mike "Damp" Damphousse, co-founder of Category Design Advisors and co-author of "The Category Creation Formula." With three decades of experience as a founder, CEO, CMO, investor, and advisor, Mike reveals why most companies lose before they even start—not because their product is weak, but because they're competing in categories defined by someone else.
Key Takeaways
[4:05] - The product-market fit trap: Mike's 1990s startup had amazing product configuration technology, but failed because they didn't condition the market to…
The skinny
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