The Franchisor Advantage: What Both Sides of the Table Teach You About Building a Brand with Dame Dr. Shatira Wilks
Dame Dr. Shatira Wilks joins host Lady Jen Du Plessis at Stone Tower Vineyards for a candid conversation about building a thriving franchise empire from the inside out. As one of the few African American female franchisors in the country, Dame Dr. Shatira shares the mindset principles, hard-won business lessons, and community-first philosophy that have fueled her success with Chicago Chicken Shack. From accepting EBT cards in underserved communities to feeding 500–1,000 families a month for free, she proves that purpose-driven leadership is the ultimate business strategy…
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