How side projects can drive new business | Sasha Yanshin, Strategy Desk

Searching for Mana with Lloyd Wahed · Jan 30, 2020 · 1h 10m

Episode 5 is a juicy one as I was joined in conversation with Sasha Yanshin, Founder and MD at Strategy Desk.

Sasha has helped industry leading businesses build and grow successful products by developing astute commercial strategies, combined with digital innovation. Companies like MasterCard, Tesco, Barclays, HSBC, RBS, and Bank of America. Now he's helping banks innovate and grow by creating transformative products for their customers.

We have a fantastic conversation where we discuss his journey to doing 'marketing on steroids', his vision for the future, as well as his frank and…