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Why anchoring your strategy in the basics beats chasing trends | James Bishop, VanillaSoft
Marketing in the digital age often feels like a non-stop race to adopt the newest platform, but true brand longevity requires a completely different approach. Real success in marketing comes down to how well you anchor your strategy in the fundamentals before the tactics even begin. When it comes to avoiding shiny object syndrome and maximizing the impact of your marketing engine, there is no one better to turn to than James Bishop, Vice President for Marketing at VanillaSoft.
In this episode of Straight to Voicemail, Adam Sockel hears from James on how marketing leaders and executives can…
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