Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How To Fix Cross-Channel Attribution Gaps
Most marketers assume their data is broken, but often the problem is just how they define success. In this episode, we explore the hidden cost of last-click attribution and why shifting credit to first-touch or linear models can reveal true customer journey value. We examine a specific case study where changing attribution rules increased perceived ROI by forty percent without spending an extra dollar. Lucas and Luna break down how to map these invisible touchpoints and why your current metrics might be lying to you about what actually drives revenue.
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The skinny
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