Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Sunk Cost Fallacy Keeps You Subscribed
Why do we stay subscribed to gym memberships we never use, streaming services we've outgrown, and software we've abandoned? This episode of Marketing Psychology with Fexingo digs into the sunk cost fallacy — the cognitive bias that makes past spending feel like a reason to keep spending. Lucas and Luna explore how brands like gym chains and streaming platforms weaponize this bias with annual commitments, onboarding rituals, and 'use it or lose it' reminders. They also discuss ethical gray areas, how to spot the bias in your own decisions, and why some companies — like a…
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