Latest / Marketing Execution with Mark Donnigan
SaaS is Minting New Millionaires Again
Public SaaS valuations plummeted 50% because the per-seat pricing model is broken. Founders assume software is dead, but they have their GTM backward. The reality is SaaS is evolving into AI agent workflows, where targeting hyper-specific sub-niches and shifting to per-task pricing accelerates revenue scaling for cash-flowing startups.
On the Marketing Execution Podcast, I break down a 30-step growth framework to map end-to-end workflows and replace mechanical tasks with AI agents. By building a media engine around your product and shifting to outcome pricing, you secure an unfair market…
The skinny
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