REGIFTED: THE CTO PLAYBOOK FOR SURVIVING FRAGMENTATION
Happy New Year from The Media Odyssey podcast!
We're regifting this episode hosts Evan Shapiro and Marion Ranchet recorded live from IBC with Simon Farnsworth (ITV) and Adde Granberg (SVT), two CTOs (or as they call it, “Chief Transformation Officers”) reshaping European public broadcasting. The conversation explores how legacy broadcasters can adapt to a digital-first, fragmented world while facing off against trillion-dollar tech giants.
They discuss the shift from “doing digital” to “being digital,” how generative AI and cloud-based workflows can unlock beyond-human-scale production, and…
The skinny
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