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Amazon Now: The 30-Minute Delivery Service | Fast Five Shorts · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  is
• 0:00
  testing
• 0:01
  new
• 0:02
  Amazon
• 0:03
  Now
• 0:03
  30
• 0:03
  minute
• 0:04
  delivery
• 0:04
  service
• 0:04
  in
• 0:05
  Seattle
• 0:05
  and
• 0:05
  Philadelphia.
• 0:06
  According
• 0:06
  to
• 0:07
  GeekWire,
• 0:07
  the
• 0:08
  new
• 0:08
  service
• 0:08
  is
• 0:08
  available
• 0:09
  inside
• 0:09
  the
• 0:09
  existing
• 0:10
  Amazon
• 0:10
  shopping
• 0:11
  app
• 0:11
  and
• 0:11
  website.
• 0:12
  Customers
• 0:12
  in
• 0:13
  eligible
• 0:13
  neighborhoods
• 0:14
  can
• 0:14
  look
• 0:14
  for
• 0:14
  a
• 0:14
  30
• 0:15
  minute
• 0:15
  delivery
• 0:16
  option
• 0:16
  in
• 0:16
  the
• 0:16
  navigation
• 0:17
  bar,
• 0:18
  browse
• 0:18
  a
• 0:18
  curated
• 0:19
  catalog,
• 0:19
  track
• 0:20
  orders
• 0:20
  in
• 0:20
  real
• 0:20
  time,
• 0:20
  and
• 0:21
  tip
• 0:21
  their
• 0:21
  drivers.
• 0:22
  Prime
• 0:23
  members
• 0:23
  can
• 0:23
  pay
• 0:23
  discounted
• 0:24
  delivery
• 0:24
  fees
• 0:25
  starting
• 0:26
  at
• 0:26
  3.99
• 0:27
  per
• 0:27
  order,
• 0:28
  compared
• 0:28
  with
• 0:29
  1399
• 0:31
  for
• 0:32
  non
• 0:32
  prime
• 0:32
  customers
• 0:33
  with
• 0:34
  a
• 0:34
  $1.99
• 0:36
  small
• 0:36
  basket
• 0:37
  fee
• 0:37
  on
• 0:37
  orders
• 0:38
  under
• 0:38
  $15.
• 0:40
  Small
• 0:40
  basket
• 0:41
  fees?
• 0:41
  Oh,
• 0:41
  I
• 0:41
  don't
• 0:41
  like
• 0:42
  those
• 0:42
  ads.
• 0:42
  Small
• 0:42
  basket
• 0:43
  fees,
• 0:44
  no.
• 0:44
  The
• 0:44
  announcement
• 0:45
  comes
• 0:45
  on
• 0:45
  the
• 0:45
  heels
• 0:46
  of
• 0:46
  reporting
• 0:46
  by
• 0:46
  GeekWire
• 0:47
  last
• 0:47
  week
• 0:47
  that
• 0:48
  revealed
• 0:48
  Amazon
• 0:48
  was
• 0:49
  building
• 0:49
  out
• 0:49
  a
• 0:49
  new
• 0:49
  rapid
• 0:50
  delivery
• 0:50
  hub
• 0:50
  at
• 0:50
  a
• 0:51
  former
• 0:51
  Amazon
• 0:51
  Fresh
• 0:52
  pickup
• 0:52
  site
• 0:53
  in
• 0:53
  Seattle's
• 0:53
  big
• 0:54
  Ballard
• 0:54
  neighborhood.
• 0:55
  I
• 0:55
  have
• 0:55
  to
• 0:55
  note
• 0:56
  too,
• 0:56
  I
• 0:56
  had
• 0:56
  a
• 0:56
  listener
• 0:57
  send
• 0:58
  me
• 0:58
  a
• 0:58
  picture
• 0:58
  this
• 0:59
  past
• 0:59
  weekend
• 0:59
  from
• 0:59
  the
• 1:00
  Amazon
• 1:00
  Fresh
• 1:01
  what
• 1:01
  was
• 1:01
  the
• 1:01
  Amazon
• 1:02
  Fresh
• 1:02
  store
• 1:02
  in
• 1:02
  one
• 1:02
  of
• 1:03
  the
• 1:03
  suburbs
• 1:03
  here
• 1:03
  in
• 1:03
  Minneapolis.
• 1:04
  It's
• 1:04
  now
• 1:05
  a
• 1:05
  lava
• 1:05
  land
• 1:06
  jumping
• 1:06
  in
• 1:06
  place.
• 1:07
  So
• 1:08
  these
• 1:09
  buildings
• 1:09
  are
• 1:09
  having
• 1:09
  to
• 1:09
  be
• 1:10
  repurposed
• 1:11
  for
• 1:11
  all
• 1:11
  kinds
• 1:11
  of
• 1:12
  things.
• 1:12
  In
• 1:12
  this
• 1:13
  case,
• 1:13
  it
• 1:13
  is
• 1:14
  now
• 1:14
  being
• 1:14
  used
• 1:15
  as
• 1:15
  this
• 1:15
  rapid
• 1:16
  delivery
• 1:16
  hub.
• 1:16
  Chris,
• 1:17
  should
• 1:17
  retailers
• 1:18
  take
• 1:18
  notice
• 1:19
  of
• 1:19
  Amazon's
• 1:19
  new
• 1:20
  30
• 1:20
  minute
• 1:20
  grocery
• 1:21
  delivery
• 1:21
  test?
• 1:22
  Wow.
• 1:22
  Yeah,
• 1:23
  I
• 1:24
  think
• 1:24
  notice.
• 1:24
  Yes.
• 1:25
  Yes.
• 1:25
  And,
• 1:25
  and
• 1:26
  was
• 1:26
  that,
• 1:26
  I'm
• 1:26
  curious,
• 1:27
  was
• 1:27
  that,
• 1:27
  was
• 1:27
  that,
• 1:27
  that
• 1:27
  was
• 1:28
  like
• 1:28
  a
• 1:28
  purported
• 1:29
  Amazon
• 1:29
  Fresh
• 1:29
  site
• 1:30
  too,
• 1:30
  not
• 1:30
  like
• 1:30
  a
• 1:30
  live
• 1:31
  Amazon
• 1:31
  Fresh
• 1:31
  site,
• 1:31
  Right,
• 1:32
  Correct.
• 1:32
  Yeah.
• 1:33
  We
• 1:33
  didn't
• 1:33
  ever
• 1:33
  have
• 1:33
  any
• 1:33
  open
• 1:34
  in
• 1:34
  Minnesota,
• 1:35
  but
• 1:35
  yes,
• 1:35
  the,
• 1:36
  the,
• 1:36
  the
• 1:36
  building
• 1:37
  that
• 1:37
  was
• 1:38
  built
• 1:38
  and
• 1:38
  had
• 1:39
  been,
• 1:39
  had
• 1:39
  been
• 1:39
  given
• 1:40
  city
• 1:40
  approval
• 1:40
  to
• 1:41
  open
• 1:41
  an.
• 1:41
  Amazon
• 1:41
  theory
• 1:42
  was
• 1:42
  going
• 1:42
  to
• 1:42
  be
• 1:42
  coming
• 1:42
  to
• 1:43
  Amazon
• 1:43
  Fresh.
• 1:43
  Yes.
• 1:44
  Right.
• 1:44
  Okay.
• 1:45
  Yeah.
• 1:45
  So
• 1:45
  for
• 1:46
  me,
• 1:46
  I
• 1:46
  think
• 1:46
  notice,
• 1:47
  yes,
• 1:47
  I
• 1:47
  would
• 1:47
  be
• 1:47
  paying
• 1:48
  attention
• 1:48
  to
• 1:48
  it,
• 1:48
  but
• 1:49
  I
• 1:49
  think,
• 1:50
  I
• 1:50
  still
• 1:50
  think
• 1:50
  the
• 1:50
  play
• 1:50
  here
• 1:51
  is
• 1:51
  kind
• 1:51
  of
• 1:51
  limiting
• 1:51
  and
• 1:52
  it
• 1:52
  may
• 1:52
  even
• 1:52
  be,
• 1:52
  this
• 1:52
  actually
• 1:53
  may
• 1:53
  be
• 1:53
  even
• 1:53
  more
• 1:53
  of
• 1:54
  a
• 1:54
  defensive
• 1:54
  move
• 1:55
  from
• 1:55
  Amazon
• 1:55
  rather
• 1:55
  than
• 1:56
  an
• 1:56
  offensive
• 1:56
  move.
• 1:57
  And
• 1:58
  because
• 1:58
  the
• 1:58
  reason
• 1:58
  I
• 1:59
  say
• 1:59
  that,
• 1:59
  in
• 1:59
  researching
• 2:00
  my,
• 2:00
  my
• 2:00
  article
• 2:00
  on
• 2:01
  Whole
• 2:01
  Foods
• 2:01
  and
• 2:01
  Amazon
• 2:03
  that
• 2:04
  I
• 2:04
  wrote
• 2:04
  recently
• 2:05
  in
• 2:05
  my
• 2:05
  weekly
• 2:06
  ramblings,
• 2:07
  I
• 2:07
  was
• 2:07
  struck
• 2:07
  by
• 2:08
  one
• 2:08
  statistic
• 2:08
  like
• 2:08
  I
• 2:09
  didn't
• 2:09
  know
• 2:09
  this.
• 2:09
  I
• 2:09
  mean,
• 2:10
  and
• 2:10
  I
• 2:10
  think
• 2:10
  the
• 2:10
  Wall
• 2:10
  Street
• 2:10
  Journal,
• 2:11
  we
• 2:11
  might
• 2:11
  have
• 2:11
  even
• 2:11
  talked
• 2:11
  about
• 2:12
  it
• 2:12
  the
• 2:12
  week
• 2:12
  we
• 2:12
  did
• 2:12
  the
• 2:12
  story.
• 2:13
  But
• 2:13
  Amazon
• 2:14
  share
• 2:15
  in
• 2:15
  groceries
• 2:15
  since
• 2:16
  the
• 2:16
  Whole
• 2:16
  Foods
• 2:16
  when
• 2:16
  it
• 2:17
  took
• 2:17
  over,
• 2:17
  whole
• 2:17
  foods
• 2:18
  was
• 2:18
  4%.
• 2:18
  Amazon
• 2:19
  share
• 2:19
  in
• 2:19
  grocery
• 2:19
  is
• 2:20
  still,
• 2:20
  still
• 2:20
  4%.
• 2:21
  And
• 2:21
  that's
• 2:22
  despite
• 2:22
  having
• 2:22
  the
• 2:23
  tailwind
• 2:23
  of
• 2:24
  the
• 2:24
  entire
• 2:25
  Amazon
• 2:25
  e
• 2:26
  commerce
• 2:26
  infrastructure
• 2:27
  behind
• 2:28
  its
• 2:28
  back.
• 2:29
  So,
• 2:29
  you
• 2:29
  know,
• 2:30
  does
• 2:30
  this
• 2:30
  play
• 2:31
  into
• 2:31
  the
• 2:31
  quick
• 2:31
  need
• 2:32
  of
• 2:32
  people
• 2:32
  needing
• 2:32
  their
• 2:33
  milk
• 2:33
  with
• 2:33
  the
• 2:33
  electronics?
• 2:34
  Yeah,
• 2:35
  I
• 2:35
  guess
• 2:35
  it
• 2:35
  does.
• 2:35
  But
• 2:36
  how
• 2:36
  many
• 2:36
  people
• 2:36
  really
• 2:36
  need
• 2:37
  that
• 2:37
  as
• 2:37
  we've
• 2:37
  talked
• 2:37
  about
• 2:38
  it
• 2:38
  and
• 2:38
  if
• 2:39
  I'm
• 2:39
  Walmart
• 2:39
  or
• 2:40
  another
• 2:40
  grocer,
• 2:41
  you
• 2:41
  know,
• 2:41
  I
• 2:41
  can
• 2:41
  offer
• 2:42
  this
• 2:42
  same
• 2:42
  service
• 2:43
  via
• 2:43
  Instacart
• 2:44
  or
• 2:44
  Doordash.
• 2:44
  Right
• 2:45
  now
• 2:45
  I
• 2:45
  can
• 2:45
  go
• 2:45
  the
• 2:45
  micro
• 2:46
  fulfillment
• 2:46
  route
• 2:47
  down
• 2:47
  the
• 2:47
  road
• 2:47
  like
• 2:48
  Amazon's
• 2:48
  trying
• 2:48
  to
• 2:49
  do
• 2:49
  as
• 2:49
  well.
• 2:50
  So
• 2:50
  I'm
• 2:50
  not
• 2:50
  sure
• 2:50
  if
• 2:50
  I'm
• 2:51
  them.
• 2:51
  I'm
• 2:51
  really
• 2:51
  all
• 2:52
  that
• 2:52
  scared
• 2:52
  by
• 2:53
  it,
• 2:53
  which
• 2:53
  is
• 2:53
  why
• 2:54
  it
• 2:54
  feels
• 2:54
  more
• 2:54
  reactive
• 2:55
  to
• 2:55
  me
• 2:56
  than
• 2:56
  anything
• 2:56
  and
• 2:56
  a
• 2:57
  need
• 2:57
  to
• 2:57
  do
• 2:57
  it
• 2:57
  move
• 2:58
  from
• 2:58
  Amazon
• 2:58
  more
• 2:59
  than
• 2:59
  anything
• 2:59
  else.
• 3:00
  Yeah,
• 3:01
  I,
• 3:01
  it's,
• 3:02
  it's
• 3:02
  just
• 3:02
  still
• 3:03
  so
• 3:03
  expensive
• 3:03
  to
• 3:04
  me.
• 3:04
  Like
• 3:05
  prime
• 3:05
  members
• 3:05
  paying
• 3:06
  discounted
• 3:06
  delivery
• 3:07
  fees
• 3:07
  for
• 3:08
  399
• 3:09
  an
• 3:09
  order.
• 3:09
  Like
• 3:09
  after
• 3:10
  two
• 3:10
  orders
• 3:11
  I
• 3:11
  could
• 3:11
  get
• 3:12
  a
• 3:12
  doordash
• 3:13
  like
• 3:13
  subscription,
• 3:14
  monthly
• 3:14
  subscription
• 3:15
  and
• 3:15
  I
• 3:15
  have
• 3:15
  access
• 3:15
  to
• 3:16
  all
• 3:16
  of
• 3:16
  the
• 3:16
  other
• 3:17
  things
• 3:17
  like
• 3:17
  free
• 3:18
  food
• 3:18
  and
• 3:18
  30
• 3:19
  minute
• 3:19
  delivery
• 3:19
  and
• 3:20
  like
• 3:20
  it
• 3:20
  just
• 3:21
  it,
• 3:21
  I'm
• 3:21
  still,
• 3:22
  I'm
• 3:22
  still
• 3:23
  not.
• 3:23
  That
• 3:23
  part
• 3:23
  is
• 3:24
  not
• 3:24
  making
• 3:24
  sense
• 3:24
  to
• 3:25
  me,
• 3:25
  especially
• 3:25
  during
• 3:25
  a
• 3:26
  pilot.
• 3:26
  Like,
• 3:26
  I'm
• 3:27
  curious
• 3:27
  if
• 3:27
  they're
• 3:27
  even
• 3:27
  going
• 3:28
  to
• 3:28
  get
• 3:28
  enough
• 3:29
  people
• 3:29
  to
• 3:29
  participate
• 3:30
  in
• 3:30
  this
• 3:31
  at
• 3:31
  those
• 3:31
  prices
• 3:32
  to
• 3:32
  get
• 3:33
  real
• 3:33
  data
• 3:34
  that
• 3:34
  will
• 3:34
  help
• 3:34
  support
• 3:35
  whether
• 3:35
  or
• 3:35
  not
• 3:35
  this
• 3:36
  is
• 3:36
  something
• 3:36
  that
• 3:36
  they're
• 3:36
  going
• 3:37
  to
• 3:37
  want
• 3:37
  to
• 3:37
  do.
• 3:37
  So
• 3:38
  I,
• 3:38
  I,
• 3:39
  I,
• 3:39
  and
• 3:39
  I,
• 3:40
  I
• 3:40
  just,
• 3:40
  I
• 3:40
  would
• 3:40
  say,
• 3:41
  you
• 3:41
  know,
• 3:42
  pressure
• 3:43
  testing
• 3:43
  this
• 3:44
  demand.
• 3:45
  Sure,
• 3:46
  it
• 3:46
  makes
• 3:46
  sense.
• 3:47
  I
• 3:47
  think
• 3:47
  it
• 3:47
  is
• 3:47
  a
• 3:47
  defensive
• 3:48
  move.
• 3:48
  But
• 3:49
  I,
• 3:49
  I
• 3:49
  don't
• 3:49
  know,
• 3:50
  I
• 3:50
  think
• 3:51
  Amazon,
• 3:51
  you
• 3:52
  still
• 3:52
  have
• 3:52
  a
• 3:53
  product
• 3:53
  issue.
• 3:54
  Like
• 3:54
  if
• 3:55
  I'm
• 3:55
  going
• 3:55
  to
• 3:55
  Doordash
• 3:56
  or
• 3:56
  Instacart,
• 3:56
  I'm
• 3:56
  getting
• 3:57
  products
• 3:57
  that
• 3:58
  are
• 3:58
  of
• 3:58
  a
• 3:58
  greater
• 3:58
  quality
• 3:59
  from
• 3:59
  my
• 3:59
  regional
• 4:00
  grocer
• 4:00
  that
• 4:00
  I
• 4:01
  trust,
• 4:01
  that
• 4:01
  I
• 4:01
  have
• 4:01
  a
• 4:02
  relationship
• 4:02
  with.
• 4:03
  Yes.
• 4:03
  And
• 4:04
  so
• 4:04
  I
• 4:04
  still
• 4:04
  think
• 4:04
  like,
• 4:05
  are
• 4:05
  you
• 4:05
  gonna
• 4:05
  hit
• 4:06
  it
• 4:06
  when
• 4:06
  they,
• 4:06
  when
• 4:07
  that
• 4:07
  thing
• 4:07
  arrives?
• 4:07
  And
• 4:08
  I
• 4:08
  paid,
• 4:08
  you
• 4:09
  know,
• 4:09
  $20
• 4:10
  now
• 4:10
  with
• 4:11
  all
• 4:11
  the
• 4:11
  fee,
• 4:11
  the
• 4:11
  small
• 4:12
  basket
• 4:12
  fees
• 4:12
  and
• 4:12
  the
• 4:13
  whatever,
• 4:14
  am
• 4:14
  I
• 4:14
  going
• 4:15
  to
• 4:15
  be
• 4:15
  satisfied
• 4:15
  with
• 4:15
  the
• 4:15
  product
• 4:16
  that
• 4:16
  arrives?
• 4:16
  I
• 4:17
  still
• 4:17
  don't
• 4:17
  know
• 4:17
  the
• 4:17
  answer
• 4:18
  to
• 4:18
  that
• 4:18
  question.
• 4:18
  So
• 4:18
  that
• 4:19
  for
• 4:19
  me
• 4:19
  is
• 4:20
  the
• 4:20
  biggest
• 4:21
  challenge
• 4:21
  here.