Adam Weiss: Vegan 2.0
"Vegan 1.0 Didn't get us where we needed to go. It didn't turn enough of the country on, it didn't turn enough young people on, didn't make it into… the mainstream in the way they wanted it to. …it was kind of pushed to the edge and marginalized and it was weird, the food was good, but not great and not accessible or kid-friendly.
… I didn't think that was the way to capture the 97% of the world or the country that doesn't identify as vegan who would otherwise, maybe try it once in a while, but not really make a change. Where Vegan 2.0 is specifically designed to expand the tent to the 97%.."…
The skinny
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