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Bed Bath & Beyond's Nostalgic Comeback | Fast Five Shorts · Omni Talk Retail

• 0:00
  Something
• 0:00
  that
• 0:00
  Chris,
• 0:01
  hopefully
• 0:01
  you
• 0:02
  are
• 0:02
  much
• 0:02
  more
• 0:02
  well
• 0:03
  versed
• 0:03
  in
• 0:03
  than
• 0:04
  AI
• 0:05
  models
• 0:05
  in
• 0:05
  vogue.
• 0:06
  Bed
• 0:06
  Bath
• 0:07
  and
• 0:07
  Beyond
• 0:07
  is
• 0:08
  set
• 0:08
  to
• 0:08
  return
• 0:10
  on
• 0:10
  August
• 0:11
  8,
• 0:11
  complete
• 0:12
  with
• 0:12
  its
• 0:13
  iconic
• 0:13
  coupons.
• 0:14
  According
• 0:15
  to
• 0:15
  Retail
• 0:15
  Touchpoints.
• 0:16
  The
• 0:16
  two
• 0:16
  year
• 0:16
  absence
• 0:16
  of
• 0:17
  Bed,
• 0:17
  Bath
• 0:17
  and
• 0:17
  Beyond
• 0:18
  from
• 0:18
  brick
• 0:19
  and
• 0:19
  mortar,
• 0:19
  from
• 0:20
  the
• 0:20
  brick
• 0:20
  and
• 0:21
  mortar
• 0:21
  landscape
• 0:21
  will
• 0:22
  come
• 0:22
  to
• 0:22
  an
• 0:22
  end
• 0:22
  on
• 0:22
  August
• 0:23
  8th
• 0:23
  in
• 0:24
  Nashville,
• 0:24
  Tennessee
• 0:25
  when
• 0:25
  the
• 0:25
  brand
• 0:25
  opens
• 0:26
  its
• 0:26
  first
• 0:26
  Bed,
• 0:27
  Bath
• 0:27
  and
• 0:27
  Beyond
• 0:27
  home
• 0:28
  store
• 0:28
  following
• 0:28
  its
• 0:29
  2023
• 0:30
  bankruptcy
• 0:30
  and
• 0:30
  sale.
• 0:31
  The
• 0:31
  store
• 0:32
  and
• 0:32
  those
• 0:32
  that
• 0:32
  succeed
• 0:33
  it
• 0:33
  will
• 0:33
  be
• 0:33
  operated
• 0:34
  by
• 0:34
  the
• 0:34
  Brand
• 0:34
  House
• 0:34
  Collective,
• 0:35
  which
• 0:35
  recently
• 0:36
  rebranded
• 0:37
  from
• 0:37
  its
• 0:37
  former
• 0:38
  name,
• 0:38
  Kirkland
• 0:39
  under
• 0:39
  that
• 0:39
  company's
• 0:40
  investment
• 0:40
  partnership
• 0:41
  with
• 0:42
  Beyond
• 0:42
  Inc.
• 0:43
  The
• 0:43
  partnership
• 0:44
  also
• 0:44
  includes
• 0:44
  plans
• 0:45
  for
• 0:45
  a
• 0:46
  physical
• 0:46
  buy
• 0:46
  by
• 0:46
  baby
• 0:47
  and
• 0:47
  overstock
• 0:48
  store
• 0:49
  coming
• 0:49
  at
• 0:50
  a
• 0:50
  later
• 0:50
  date
• 0:51
  to
• 0:51
  honor
• 0:51
  the
• 0:51
  brand's
• 0:52
  history.
• 0:52
  Guests
• 0:53
  are
• 0:53
  invited
• 0:54
  to
• 0:54
  yes
• 0:54
  bring
• 0:55
  their
• 0:55
  legacy
• 0:56
  Bed,
• 0:56
  Bath
• 0:56
  and
• 0:56
  Beyond
• 0:57
  coupons
• 0:57
  to
• 0:58
  to
• 0:58
  the
• 0:58
  store.
• 0:58
  God
• 0:59
  knows
• 0:59
  what
• 0:59
  kind
• 0:59
  of
• 1:00
  stains
• 1:00
  and
• 1:00
  disgusting
• 1:01
  things
• 1:01
  are
• 1:01
  on
• 1:01
  those
• 1:02
  things
• 1:02
  from
• 1:02
  being
• 1:02
  at
• 1:02
  the
• 1:02
  bottom
• 1:03
  of
• 1:03
  a
• 1:03
  drawer.
• 1:04
  And
• 1:05
  if
• 1:05
  they
• 1:05
  would
• 1:05
  like,
• 1:05
  they
• 1:06
  can
• 1:06
  exchange
• 1:06
  it
• 1:06
  for
• 1:07
  a
• 1:07
  fresh
• 1:07
  version
• 1:08
  which
• 1:08
  will
• 1:08
  be
• 1:08
  available
• 1:09
  when
• 1:09
  they
• 1:09
  come
• 1:10
  into
• 1:10
  the
• 1:10
  store.
• 1:11
  Chris,
• 1:12
  are
• 1:12
  you
• 1:13
  buying
• 1:13
  or
• 1:14
  selling
• 1:14
  the
• 1:14
  second
• 1:15
  coming
• 1:15
  of
• 1:15
  Bed,
• 1:15
  Bath
• 1:16
  and
• 1:16
  Beyond
• 1:16
  stores?
• 1:17
  And
• 1:18
  I'm
• 1:18
  selling
• 1:19
  this
• 1:19
  one.
• 1:19
  I'm
• 1:19
  selling
• 1:19
  it
• 1:20
  really,
• 1:20
  really
• 1:20
  hard.
• 1:22
  And
• 1:22
  funny
• 1:22
  enough,
• 1:22
  before
• 1:23
  this
• 1:23
  headline
• 1:23
  even
• 1:24
  broke
• 1:24
  this
• 1:24
  week,
• 1:25
  I
• 1:25
  was
• 1:25
  actually
• 1:25
  talking
• 1:26
  about
• 1:26
  Bed,
• 1:27
  Bath
• 1:27
  and
• 1:27
  Beyond
• 1:27
  with
• 1:28
  my,
• 1:28
  with
• 1:28
  one
• 1:29
  of
• 1:29
  my
• 1:29
  former
• 1:29
  bosses
• 1:30
  and
• 1:30
  one
• 1:30
  of
• 1:30
  my
• 1:30
  biggest
• 1:31
  mentors
• 1:31
  out
• 1:31
  there.
• 1:32
  As
• 1:33
  he
• 1:33
  was
• 1:33
  in
• 1:33
  town,
• 1:33
  I
• 1:33
  was
• 1:33
  having
• 1:34
  breakfast
• 1:34
  with
• 1:34
  him
• 1:34
  on
• 1:34
  Friday
• 1:35
  and
• 1:36
  he
• 1:36
  was
• 1:36
  telling
• 1:36
  me
• 1:36
  this
• 1:37
  story
• 1:37
  about
• 1:37
  how
• 1:38
  he
• 1:38
  was
• 1:38
  taking
• 1:39
  his
• 1:39
  daughter
• 1:39
  to
• 1:39
  college
• 1:39
  and
• 1:40
  how
• 1:40
  previously
• 1:41
  Bed,
• 1:41
  Bath
• 1:42
  and
• 1:42
  Beyond
• 1:42
  had
• 1:42
  been
• 1:42
  such
• 1:43
  an
• 1:43
  important
• 1:43
  part
• 1:43
  of
• 1:44
  the
• 1:44
  going
• 1:44
  back
• 1:44
  to
• 1:44
  college
• 1:45
  experience.
• 1:45
  That's
• 1:45
  where
• 1:46
  a
• 1:46
  lot
• 1:46
  of
• 1:46
  people
• 1:46
  went
• 1:47
  to
• 1:47
  get
• 1:47
  all
• 1:47
  the
• 1:47
  things
• 1:47
  they
• 1:48
  needed.
• 1:48
  And
• 1:48
  he
• 1:49
  was
• 1:49
  going
• 1:49
  through
• 1:49
  it
• 1:49
  with
• 1:50
  her
• 1:50
  and
• 1:50
  he's
• 1:50
  like,
• 1:51
  wow,
• 1:51
  yeah,
• 1:51
  Bed
• 1:51
  Bath
• 1:52
  Beyonds
• 1:52
  is
• 1:52
  gone.
• 1:52
  I
• 1:52
  don't
• 1:53
  miss
• 1:53
  them
• 1:53
  at
• 1:53
  all.
• 1:54
  And
• 1:54
  so
• 1:55
  we
• 1:55
  got
• 1:55
  into
• 1:56
  the
• 1:56
  discussion,
• 1:56
  I
• 1:56
  was
• 1:56
  like,
• 1:57
  yeah,
• 1:57
  you're
• 1:57
  right.
• 1:57
  And
• 1:57
  he's
• 1:58
  like
• 1:58
  that,
• 1:58
  he's
• 1:58
  like,
• 1:58
  do
• 1:58
  you
• 1:58
  miss
• 1:59
  Kmart?
• 1:59
  And
• 1:59
  I
• 1:59
  was
• 2:00
  like,
• 2:00
  do
• 2:00
  you
• 2:00
  miss
• 2:00
  Toys
• 2:00
  R
• 2:01
  Us?
• 2:01
  Do
• 2:01
  you
• 2:01
  miss
• 2:01
  Sears?
• 2:02
  No.
• 2:02
  So
• 2:03
  there's
• 2:03
  all
• 2:03
  this
• 2:03
  nostalgia
• 2:04
  that
• 2:04
  we
• 2:04
  have
• 2:04
  for
• 2:04
  the
• 2:04
  brands
• 2:05
  when
• 2:05
  at
• 2:05
  the
• 2:05
  end
• 2:05
  of
• 2:06
  the
• 2:06
  day,
• 2:06
  no
• 2:06
  one
• 2:07
  really,
• 2:07
  really
• 2:07
  misses
• 2:08
  them
• 2:08
  all
• 2:08
  that
• 2:08
  much,
• 2:09
  you
• 2:09
  know?
• 2:09
  Yeah.
• 2:10
  And
• 2:10
  that's
• 2:10
  the
• 2:10
  key
• 2:11
  thing
• 2:11
  here.
• 2:11
  And
• 2:11
  so
• 2:12
  like,
• 2:13
  it's
• 2:13
  a
• 2:13
  fun
• 2:13
  headline
• 2:14
  but.
• 2:14
  And
• 2:15
  congrats
• 2:15
  on
• 2:15
  the
• 2:15
  opening.
• 2:16
  It's
• 2:16
  cool.
• 2:16
  But
• 2:17
  like,
• 2:18
  long
• 2:18
  term,
• 2:18
  I
• 2:18
  don't
• 2:18
  see
• 2:19
  this
• 2:19
  going
• 2:19
  anywhere
• 2:20
  because
• 2:20
  it's
• 2:21
  still
• 2:21
  a
• 2:21
  really
• 2:21
  crowded
• 2:22
  space.
• 2:22
  There's
• 2:23
  a
• 2:23
  lot
• 2:23
  of
• 2:23
  unbranded
• 2:24
  merchandise
• 2:25
  there's
• 2:25
  a
• 2:25
  lot
• 2:25
  of
• 2:25
  private
• 2:26
  label
• 2:26
  merchandise
• 2:26
  in
• 2:27
  this
• 2:27
  space.
• 2:27
  It's
• 2:27
  hard
• 2:27
  to
• 2:28
  break
• 2:28
  in.
• 2:28
  It's
• 2:28
  hard
• 2:28
  to
• 2:28
  create.
• 2:29
  The
• 2:29
  reason
• 2:29
  for
• 2:29
  being
• 2:30
  in
• 2:30
  the
• 2:30
  home
• 2:30
  furnishing
• 2:31
  space,
• 2:31
  you
• 2:32
  know,
• 2:32
  especially
• 2:32
  in
• 2:32
  the
• 2:32
  physical
• 2:33
  world.
• 2:33
  I
• 2:33
  mean,
• 2:33
  Wayfair
• 2:34
  is
• 2:34
  trying
• 2:34
  to
• 2:34
  do
• 2:34
  it.
• 2:34
  They
• 2:34
  haven't
• 2:35
  cracked
• 2:35
  the
• 2:35
  code
• 2:35
  on
• 2:36
  it
• 2:36
  either.
• 2:36
  And
• 2:37
  then
• 2:37
  the
• 2:37
  other
• 2:37
  part
• 2:37
  that
• 2:37
  really
• 2:38
  annoys
• 2:38
  me
• 2:38
  and
• 2:39
  just
• 2:39
  as
• 2:39
  a
• 2:39
  merchant
• 2:40
  in
• 2:40
  my
• 2:40
  core.
• 2:41
  Yeah.
• 2:41
  Is
• 2:42
  the
• 2:42
  coupons
• 2:42
  is
• 2:43
  the
• 2:43
  hook
• 2:44
  you're
• 2:44
  using
• 2:44
  the
• 2:44
  coupons,
• 2:45
  the
• 2:45
  nostalgics,
• 2:46
  the
• 2:46
  nostalgia
• 2:47
  of
• 2:47
  coupons
• 2:48
  to
• 2:48
  get
• 2:48
  people
• 2:48
  in
• 2:49
  the
• 2:49
  door.
• 2:49
  So
• 2:49
  you're
• 2:49
  discounting
• 2:50
  your
• 2:50
  brand
• 2:52
  from
• 2:52
  the
• 2:52
  get
• 2:52
  go
• 2:53
  to
• 2:54
  get
• 2:54
  people
• 2:54
  into
• 2:54
  the
• 2:55
  door.
• 2:55
  You're
• 2:55
  saying
• 2:55
  come
• 2:55
  to
• 2:55
  us
• 2:56
  to
• 2:56
  get
• 2:56
  a
• 2:56
  deal
• 2:57
  versus
• 2:58
  like
• 2:58
  come
• 2:58
  to
• 2:58
  us
• 2:58
  because
• 2:59
  of
• 2:59
  what
• 2:59
  we
• 3:00
  are
• 3:00
  in
• 3:00
  home
• 3:00
  furnishings
• 3:01
  and
• 3:01
  what
• 3:01
  we
• 3:01
  stand
• 3:01
  for
• 3:02
  and
• 3:02
  why
• 3:02
  you
• 3:02
  want
• 3:02
  to
• 3:02
  come
• 3:02
  shop
• 3:03
  here
• 3:03
  day
• 3:03
  in
• 3:03
  and
• 3:03
  day
• 3:04
  out.
• 3:04
  Not
• 3:04
  because
• 3:04
  you
• 3:04
  want
• 3:05
  to
• 3:05
  get
• 3:05
  the
• 3:05
  old
• 3:05
  junky
• 3:06
  coupons
• 3:06
  out
• 3:06
  of
• 3:06
  your
• 3:06
  drawer.
• 3:07
  And
• 3:07
  by
• 3:07
  the
• 3:07
  way,
• 3:08
  whoever
• 3:08
  has
• 3:08
  those
• 3:09
  coupons
• 3:09
  still,
• 3:10
  like,
• 3:10
  I
• 3:10
  mean,
• 3:11
  my
• 3:11
  God,
• 3:12
  like,
• 3:12
  come
• 3:12
  on.
• 3:12
  I
• 3:12
  mean,
• 3:13
  I
• 3:13
  would
• 3:13
  have
• 3:13
  thrown
• 3:13
  those
• 3:13
  out
• 3:13
  a
• 3:13
  long
• 3:14
  time
• 3:14
  ago.
• 3:14
  But
• 3:15
  anyway,
• 3:15
  that's
• 3:15
  my
• 3:15
  take
• 3:16
  said
• 3:16
  merchandising
• 3:17
  strategy.
• 3:17
  I
• 3:18
  think
• 3:18
  it's
• 3:18
  a,
• 3:18
  actually
• 3:19
  as
• 3:19
  a
• 3:20
  starting
• 3:20
  point
• 3:20
  for
• 3:20
  a
• 3:20
  merchandising
• 3:21
  strategy
• 3:21
  to
• 3:21
  open
• 3:22
  a
• 3:22
  store.
• 3:22
  I
• 3:22
  think
• 3:22
  it's
• 3:22
  a
• 3:22
  terrible
• 3:23
  idea,
• 3:23
  horrible
• 3:24
  idea
• 3:24
  to
• 3:25
  leverage
• 3:25
  the
• 3:25
  coupons.
• 3:26
  Yeah.
• 3:27
  I
• 3:27
  think
• 3:28
  it's
• 3:28
  so
• 3:28
  funny.
• 3:29
  We
• 3:29
  have
• 3:29
  two
• 3:30
  major
• 3:30
  AI
• 3:31
  related
• 3:31
  headlines
• 3:32
  this
• 3:32
  week
• 3:32
  that
• 3:33
  are
• 3:33
  kind
• 3:33
  of
• 3:33
  shifting
• 3:34
  things
• 3:35
  in
• 3:35
  the
• 3:35
  retail
• 3:35
  industry
• 3:36
  as
• 3:36
  far
• 3:36
  as
• 3:36
  we
• 3:36
  know
• 3:36
  it.
• 3:37
  And
• 3:37
  then
• 3:37
  we
• 3:37
  go
• 3:37
  to
• 3:37
  Bed,
• 3:37
  Bath
• 3:38
  and
• 3:38
  Beyond,
• 3:38
  reopening
• 3:39
  a
• 3:39
  physical
• 3:39
  store
• 3:40
  accepting
• 3:40
  printed
• 3:41
  coupons.
• 3:42
  Yeah,
• 3:43
  I
• 3:43
  know,
• 3:44
  but
• 3:45
  you
• 3:45
  know,
• 3:45
  I
• 3:45
  was
• 3:45
  really
• 3:46
  trying
• 3:46
  to
• 3:46
  think
• 3:46
  about
• 3:46
  this
• 3:47
  and
• 3:47
  the
• 3:47
  only,
• 3:48
  the
• 3:48
  only
• 3:48
  thought
• 3:49
  I
• 3:49
  had
• 3:49
  of
• 3:49
  like
• 3:50
  where
• 3:50
  this
• 3:50
  could
• 3:51
  kind
• 3:51
  of
• 3:52
  carve
• 3:52
  out
• 3:52
  a
• 3:52
  niche
• 3:53
  is
• 3:53
  that
• 3:53
  there
• 3:53
  really
• 3:54
  aren't
• 3:54
  any
• 3:55
  like
• 3:56
  high
• 3:56
  quality
• 3:57
  goods
• 3:57
  at
• 3:57
  middle
• 3:57
  of
• 3:58
  the
• 3:58
  road
• 3:58
  price
• 3:58
  points
• 3:59
  all
• 3:59
  in
• 3:59
  one
• 4:00
  spot
• 4:00
  that
• 4:01
  are
• 4:01
  like,
• 4:01
  there's
• 4:02
  multiples
• 4:02
  of.
• 4:02
  So
• 4:03
  like
• 4:03
  I'm
• 4:03
  thinking
• 4:03
  if
• 4:03
  you
• 4:04
  do
• 4:04
  decide
• 4:05
  you
• 4:05
  want
• 4:05
  to
• 4:05
  step
• 4:06
  above
• 4:06
  like
• 4:06
  an
• 4:06
  Amazon,
• 4:07
  Ikea
• 4:07
  or
• 4:08
  Target
• 4:08
  sheet
• 4:09
  for
• 4:09
  your
• 4:09
  back
• 4:10
  to
• 4:10
  college,
• 4:11
  you
• 4:11
  want
• 4:11
  something
• 4:11
  that's
• 4:11
  a
• 4:11
  little
• 4:12
  bit
• 4:12
  nicer
• 4:12
  but
• 4:12
  not
• 4:13
  like,
• 4:13
  you
• 4:13
  know,
• 4:14
  department
• 4:14
  store
• 4:14
  prices
• 4:15
  or
• 4:15
  you
• 4:16
  know,
• 4:16
  1,000
• 4:17
  count,
• 4:17
  you
• 4:18
  know,
• 4:18
  thread
• 4:18
  count
• 4:18
  sheets,
• 4:19
  this
• 4:20
  could
• 4:20
  be
• 4:20
  the
• 4:21
  place
• 4:21
  that
• 4:21
  you
• 4:21
  could
• 4:21
  get
• 4:22
  that.
• 4:22
  But
• 4:23
  I
• 4:23
  just
• 4:23
  worry
• 4:24
  again,
• 4:25
  which
• 4:25
  I
• 4:25
  think
• 4:25
  is
• 4:25
  why
• 4:25
  they're
• 4:26
  using
• 4:26
  the
• 4:26
  coupons
• 4:27
  so
• 4:27
  significantly
• 4:28
  is
• 4:28
  like,
• 4:28
  I
• 4:28
  worry
• 4:29
  that
• 4:29
  there's,
• 4:29
  the
• 4:29
  price
• 4:30
  point
• 4:30
  is
• 4:30
  still
• 4:30
  going
• 4:30
  to
• 4:30
  be
• 4:31
  a
• 4:31
  little
• 4:31
  bit
• 4:31
  too
• 4:31
  high
• 4:32
  than
• 4:32
  what
• 4:32
  people
• 4:32
  are
• 4:33
  willing
• 4:33
  to
• 4:33
  pay.
• 4:33
  I
• 4:34
  think
• 4:34
  that
• 4:34
  they'd
• 4:34
  rather
• 4:35
  go
• 4:35
  to
• 4:35
  a
• 4:35
  Home
• 4:36
  goods
• 4:36
  or
• 4:36
  TJX
• 4:37
  or
• 4:37
  something
• 4:38
  and
• 4:38
  be
• 4:38
  like,
• 4:38
  well,
• 4:39
  I'll
• 4:39
  just
• 4:39
  deal
• 4:39
  with
• 4:39
  these
• 4:40
  like
• 4:40
  striped
• 4:40
  printed
• 4:41
  sheets.
• 4:41
  I
• 4:41
  don't
• 4:42
  care.
• 4:42
  They're,
• 4:42
  they're
• 4:42
  that
• 4:42
  high
• 4:43
  quality
• 4:43
  at
• 4:43
  the
• 4:43
  price
• 4:44
  point
• 4:44
  that
• 4:44
  I'm
• 4:44
  willing
• 4:44
  to
• 4:45
  spend
• 4:45
  instead
• 4:46
  of,
• 4:46
  you
• 4:46
  know,
• 4:46
  having
• 4:46
  that
• 4:47
  variety.
• 4:47
  So
• 4:48
  I'm,
• 4:48
  I'm
• 4:48
  selling
• 4:49
  too.
• 4:49
  I
• 4:49
  don't
• 4:49
  think
• 4:50
  that
• 4:50
  this
• 4:50
  is
• 4:50
  going
• 4:50
  to
• 4:50
  be
• 4:51
  long
• 4:51
  for
• 4:51
  this
• 4:51
  world,
• 4:51
  unfortunately.
• 4:53
  Yeah,
• 4:53
  and
• 4:53
  the
• 4:53
  point
• 4:53
  I
• 4:54
  would
• 4:54
  add
• 4:54
  on,
• 4:54
  on,
• 4:55
  on
• 4:55
  what
• 4:55
  you
• 4:55
  said
• 4:56
  about
• 4:56
  the,
• 4:56
  the
• 4:57
  middle
• 4:57
  price
• 4:57
  point
• 4:57
  or
• 4:58
  whatever
• 4:58
  is,
• 4:59
  you
• 4:59
  know,
• 4:59
  having
• 4:59
  spent
• 5:00
  a
• 5:00
  lot
• 5:00
  of
• 5:00
  time
• 5:00
  in
• 5:00
  the
• 5:00
  home
• 5:00
  furnishings
• 5:01
  business
• 5:01
  and
• 5:01
  spending,
• 5:02
  you
• 5:02
  know,
• 5:02
  majority
• 5:02
  of
• 5:03
  my
• 5:03
  time
• 5:03
  in
• 5:03
  my
• 5:03
  career
• 5:03
  in
• 5:03
  the
• 5:03
  home
• 5:03
  furnishings
• 5:04
  business,
• 5:05
  the
• 5:05
  difference
• 5:05
  in
• 5:05
  quality
• 5:06
  between
• 5:07
  like
• 5:07
  even
• 5:08
  like
• 5:08
  Target's
• 5:09
  best
• 5:09
  Target
• 5:09
  or
• 5:10
  maybe
• 5:10
  not
• 5:10
  Walmart's
• 5:11
  but
• 5:11
  like
• 5:11
  Target's
• 5:12
  best
• 5:13
  quality
• 5:13
  products
• 5:14
  and
• 5:14
  say
• 5:14
  like
• 5:15
  the
• 5:15
  best
• 5:16
  towels
• 5:16
  at
• 5:16
  Target
• 5:16
  or
• 5:17
  the
• 5:17
  best
• 5:17
  sheets
• 5:17
  at
• 5:17
  Target,
• 5:18
  at
• 5:18
  least
• 5:18
  back
• 5:19
  in
• 5:19
  the
• 5:19
  day,
• 5:19
  I
• 5:19
  don't
• 5:19
  know
• 5:20
  now
• 5:20
  because
• 5:20
  not
• 5:21
  in
• 5:21
  merchandising
• 5:21
  there
• 5:21
  now,
• 5:22
  but
• 5:22
  back
• 5:22
  in
• 5:22
  the
• 5:23
  day
• 5:23
  versus
• 5:23
  like
• 5:23
  even
• 5:24
  Pottery
• 5:24
  Barn
• 5:24
  or
• 5:25
  West
• 5:25
  Restoration
• 5:25
  Hardware
• 5:26
  is
• 5:27
  almost
• 5:27
  negligible.
• 5:28
  So
• 5:29
  there's
• 5:29
  really
• 5:29
  no,
• 5:30
  if
• 5:30
  you
• 5:30
  actually
• 5:31
  look
• 5:31
  at
• 5:31
  the
• 5:31
  product,
• 5:31
  there's
• 5:32
  not
• 5:32
  that
• 5:32
  much
• 5:32
  you
• 5:32
  can
• 5:32
  get
• 5:33
  for
• 5:33
  the
• 5:33
  increase
• 5:33
  in
• 5:34
  make.
• 5:34
  You're
• 5:34
  just
• 5:35
  paying
• 5:35
  for
• 5:35
  the,
• 5:36
  the
• 5:36
  brand
• 5:36
  at
• 5:36
  that,
• 5:36
  at
• 5:37
  that,
• 5:37
  at
• 5:37
  that
• 5:38
  point.
• 5:38
  And
• 5:38
  smart
• 5:38
  home
• 5:39
  furnishing
• 5:39
  shoppers
• 5:40
  get
• 5:40
  that,
• 5:40
  which
• 5:40
  is
• 5:41
  why
• 5:41
  the
• 5:41
  prices
• 5:41
  have,
• 5:42
  have
• 5:42
  migrated
• 5:43
  down
• 5:43
  so
• 5:44
  much
• 5:44
  over
• 5:44
  the
• 5:44
  years.
• 5:45
  And
• 5:45
  you
• 5:45
  know,
• 5:45
  and
• 5:46
  those
• 5:46
  particular
• 5:47
  retailers
• 5:48
  have
• 5:48
  done
• 5:48
  so
• 5:49
  well
• 5:49
  in
• 5:50
  garnering
• 5:50
  the
• 5:50
  market.
• 5:50
  Wayfarers,
• 5:51
  Target,
• 5:51
  Walmart
• 5:52
  and
• 5:52
  Bed
• 5:52
  Bath
• 5:52
  beyond
• 5:53
  is
• 5:53
  gone
• 5:53
  because
• 5:53
  Bed
• 5:54
  Bath
• 5:54
  beyond
• 5:54
  was
• 5:54
  kind
• 5:54
  of
• 5:54
  playing
• 5:55
  that
• 5:55
  position
• 5:55
  that
• 5:55
  you
• 5:55
  just
• 5:55
  talked
• 5:56
  about
• 5:56
  already.
• 5:56
  But
• 5:57
  you're
• 5:57
  like,
• 5:57
  well,
• 5:57
  what's
• 5:58
  the
• 5:58
  real
• 5:58
  value
• 5:58
  here
• 5:59
  ultimately?
• 5:59
  And
• 6:00
  so
• 6:00
  that's,
• 6:00
  that's
• 6:01
  the
• 6:01
  dynamics
• 6:01
  of
• 6:01
  how
• 6:01
  the
• 6:02
  category
• 6:02
  works.
• 6:02
  It's
• 6:03
  kind
• 6:03
  of
• 6:03
  true
• 6:03
  in
• 6:03
  apparel
• 6:04
  too
• 6:04
  because
• 6:04
  you're
• 6:05
  just
• 6:05
  taking
• 6:05
  so
• 6:05
  much
• 6:06
  margin
• 6:06
  for
• 6:06
  what
• 6:06
  is
• 6:07
  essentially
• 6:08
  brand
• 6:08
  on
• 6:09
  top
• 6:09
  of
• 6:09
  quality.
• 6:10
  So.