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How Brands Use LinkedIn Newsletters as SEO Engines
In this episode, Lucas and Luna explore how brands are leveraging LinkedIn newsletters to boost SEO and organic reach. They break down the mechanics behind why LinkedIn articles and newsletters rank well in search engines, citing examples like the B2B brand Drift and its newsletter 'The Drill Down,' which grew to over 500,000 subscribers by combining SEO-friendly headlines with native LinkedIn distribution. Lucas explains the technical edge LinkedIn has over other platforms: its domain authority and the way Google indexes posts quickly. Luna challenges whether this strategy works…
The skinny
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