Latest / Leveraging Thought Leadership
Stop Closing Deals. Start Winning Consumption. | 698 | Art Fromm
What happens when the real "close" isn't the signature—but the customer's commitment to consume?
In this episode, Peter Winick talks with Art Fromm, a keynote speaker and sales enablement leader focused on what many B2B organizations still miss: the costly gap between pre-sales and sales. Art's thought leadership centers on building seamless partnership, not a messy handoff, so clients win sooner and revenue sticks longer.
Art makes the shift unmistakable. The market moved from one-time enterprise transactions to SaaS, recurring revenue, adoption, retention, and usage-based economics. That…
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