Latest / Ecommerce Playbook: Numbers, Struggles & Growth
eCommerce Is About to Evolve - Taylor Holiday's Keynote @ Stord Summit
In this special episode, we share Taylor Holiday’s keynote from Stord’s Summit.
(https://www.stord.com/)
He unpacks the four eras of DTC—COVID’s boom, the lean “Ozempic era,” and what he calls the “Flow Era.” Drawing from CTC’s dataset, client stories, and industry benchmarks, Taylor explains why 2025 could mark the strongest period in DTC history.
You’ll learn:
Why the excess of capital and demand during COVID was both logical and unsustainable.
How the “Ozempic era” forced brands to get lean—and why that was necessary for survival.
The financial mechanics that quietly cap growth when brands…
The skinny
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