How Tools Create a Better Marketing ROI | Ep. #114

Marketing School - Digital Marketing and Online Marketing Tips · Nov 22, 2016 · 12m

In Episode #114 Eric and Neil discuss how tools create better marketing ROIs for your business. Listen to hear their examples and to better understand that links are a big factor for tools.

Time Stamped Show Notes:

00:27 – Today’s topic: How tools create a better marketing ROI

00:39 – Neil did a test

00:44 – Neil checked Hubspot

01:02 – Leads today from content marketing, conferences, sponsorships and ads

01:09 – During the early days, they got leads from their tools

01:12 – Word Stream also generates leads from their PPC creator

01:19 – Neil’s tool experiment on Quick Sprout

02:31 – Check…