Latest / Customer Service Revolution | Customer Experience & Employee Experience for Business Leaders
239: How to Measure Customer Experience ROI and Reduce Marketing Costs by 50%
Summary
Are your rising customer acquisition costs eating into profits while your NPS surveys gather dust? Discover Earned Sales Growth (ESG)—the game-changing customer experience metric that tracks how much revenue comes from customers you've earned through loyalty and referrals versus customers you've bought through advertising.
In this episode of the Customer Service Revolution podcast, customer experience expert John DiJulius reveals why traditional surveys are broken (response rates now in single digits) and introduces the Return on Experience (ROX) Dashboard—a proven system that…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.