Latest / Mini Scroll / MINI SCROLL: YouTube bids to host Oscars, MAC LAX employee fired for DITL vlogs + new tradwife content trend

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MINI SCROLL: YouTube bids to host Oscars, MAC LAX employee fired for DITL vlogs + new tradwife content trend · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space every Monday
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  through Thursday and sometimes Fridays like today.
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  I'm your host, Lauren Meisner, the founder of the youth digital
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  media brand Centennial World. Welcome back to Mini Scroll,
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  everyone. All right, a Friday mini for you
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  Annabelle will be very happy that I remembered to remind you
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  guys. All right, so the first rate
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  that I have for you guys today is that YouTube is making a play
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  to host the Oscars. This is industry T.
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  So for almost 5 decades the Academy Awards also the Oscars
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  have been aired on ABC, which is owned I guess by Disney.
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  I didn't know that. I don't know Walt Disney ABC.
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  The contract is up for that in 2028.
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  So The Academy Is entering into negotiations and YouTube is
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  apparently bidding for the rights.
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  According to Bloomberg quote, the Google owned video site has
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  inquired about buying the rights to the Academy Awards according
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  to two people familiar with the matter.
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  OK, so even though this statement basically just says
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  that YouTube wants to buy the broadcast rights for the Oscars,
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  not necessarily that they're like a contender or like in
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  negotiations. Yet some industry insiders seem
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  to think that the Academy will definitely take YouTube's
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  interest very seriously because moving the show to YouTube would
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  cause so much noise. And that's kind of the point,
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  right? Like, that would be a good thing
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  for the struggling format of award shows.
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  It would show that the Academy cares about young viewers, it
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  cares about younger audiences and kind of like this new media
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  boom and the direction, I guess in general of media towards new
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  media. So I mean, I don't have to tell
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  you guys about how award shows have lost such relevancy over
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  the past, even just like 5 years, like definitely decade,
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  but I'm going to say the pandemic really impacted our
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  interest in award shows. So Bloomberg continues, quote,
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  YouTube is the single most watched video platform in the
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  world and the king of all media. It could deliver eyeballs and
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  offer a giant global platform. That being said, a lot of the
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  other bidders can offer both broadcast and streaming like NBC
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  Universal and Amazon. So I don't know, we'll see.
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  But that is very interesting to me that YouTube is bidding to
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  host the Oscars. That's tea.
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  Okay, the next story that I have for you guys, I'm sure this has
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  been on some of your guys's for you, Paige.
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  But a Mac employee at LAX was allegedly fired for vlogging her
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  Day in the Life content. A creator named Bree recently
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  blew up for her Day in the Life vlogs working as a store manager
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  at Mac Cosmetics at the LAX airport.
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  She would vlog time stamps of her day, but they were
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  incredibly detailed. So she would vlog, like arriving
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  at work, showing exactly how airport employees get through
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  the airport. She would show the exact
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  sequence of how she opens and closes the store, including
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  where in that sequence she's counting the money, transferring
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  money from a safe to the register and back, all the
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  behind the scenes of like the counter process.
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  Like, literally everything. And this detail is certainly
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  part of the reason why she blew up, right?
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  Because it's really like taking you behind the scenes of
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  someone's job in a way that if you had not had a job at an
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  airport or in a retail environment like Mac, you know,
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  you'd have no idea what a day in that life looks like.
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  But now in her most recent vlog, she posted that she was fired
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  from this job. So it started off as like a
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  regular vlog. She was time stamping her
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  morning. It seemed like a totally regular
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  day from her vlog. And then at 11 AM, she vlogged a
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  clip of herself sobbing, carrying all of her stuff out,
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  saying she got fired. And she confirmed that happened
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  in the comments. So we are starting to see more
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  consequences of the kind of boom or like interest in like
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  regular, quote UN quote workplace content.
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  Like workplace content is so popular right now and I think if
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  you're removed from content creation, the concept of like
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  workplace content being on the rise and like filming a day in
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  the life at work, like that kind of seems insane.
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  But I do know from first hand experience, like for me posting
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  about the founder journey, for example, like I know how
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  challenging it can be to sometimes figure out like where
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  the line is because you get so much positive reinforcement when
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  you are posting content like this.
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  Like you get positive reinforcement from comments from
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  DMS of people being like, Oh my God, your content helps me so
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  much. You're helping me navigate this
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  journey. You get obviously views,
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  followers. Like all of that is both
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  directly and also like indirectly subconsciously
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  telling you that putting out more and more transparent
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  content is a good thing and that this is going to lead to
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  positive consequences for you. But in this particular instance,
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  the biggest problem is that she was vlogging things that could
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  put her actual physical safety, the safety of the the other
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  staff and you know, the safety of the store in general in
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  danger. Like I said, she's blocking the
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  exact times when she's transferring like giant wads of
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  cash. She's also flashing her employee
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  like TSA badge to like get through TSA.
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  She's like flashing that badge, which I assume has like some
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  type of confidential information.
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  So she was just showing like way too much.
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  And I am absolutely a huge advocate for workplaces allowing
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  their employees to have social media side hustles to build
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  personal brands on the side. Like that's a big point of
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  friction in media specifically, at least in Australia.
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  I have so many friends who work in media and they work like big
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  publishers and they're not allowed to have like a personal
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  brand outside of their jobs because in the eyes of their
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  employers, their likeness publicly is owned by the company
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  or like they publicly represent the company.
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  Because media is kind of more of like a high profile industry.
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  And so the company that they write for or that they create
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  content for feels like they own them like 24/7 and they can't
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  post anything really like for their own personal brand.
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  And I don't agree with that. Like I think if your likeness is
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  quote UN quote, owned by your company, then you should be
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  compensated for that. And I can tell you that media is
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  not compensating anyone for that.
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  So yeah, like, I, I think if you're not fairly compensated
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  for that, then that shouldn't necessarily be the case.
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  And I think in general, like the world has changed so much.
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  And if someone wants to build a personal brand for themselves to
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  open career opportunities, like I don't think that workplaces
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  should necessarily have a say in that.
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  However, I think if you are vlogging at the workplace, using
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  that workplace as part of your personal brand, sharing
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  confidential information about the business processes that
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  could put the company and its employees in harm's way.
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  Like whether that's a competitor being able to gather information
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  on your company from your content and the stuff that
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  you're posting or putting people in literal danger.
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  Like I said, Bree showing like when they're holding massive
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  wads of cash walking around the airport day-to-day.
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  You know, then, yeah, that is actually when an employer has
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  every right to obviously step in.
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  Like you have to have some discernment, you know, Yes, this
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  has really blown up. People have a lot of opinions
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  online. Brie has made a statement on her
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  comment section. She said, hey guys, I'll be
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  coming out with the story time soon.
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  But just want to make it clear Mac did not have a say in this
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  decision. This was a decision made by the
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  airport. I'm still in great standing with
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  the Mac brand and I'm exploring other possible Mac
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  opportunities. I think that makes even more
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  sense. Like of course an airport
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  security is like top priority there.
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  So her vlogging day in the lives where again like she is showing
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  her TSA badge. Oh, my God, there is a little
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  fly, like a little baby fly from this plant flying around.
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  If you guys are watching this, I'm very sorry.
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  It keeps like going in front of the camera.
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  But yeah, these are just things that like, we didn't even have
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  to really think about. Like, I don't know, five years
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  ago, you know, like the average person could be vlogging their
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  day-to-day and you could be a customer at a store and you have
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  no idea that behind the counter their phone is propped up and
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  they are recording your entire interaction.
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  And that's going to end up on TikTok.
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  Like there's all of these very interesting cultural things that
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  have come out of TikTok, like not just the fact that it
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  absolutely completely transformed what like Internet
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  culture means and how we source information and all of that,
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  which is already like massive, massive change, but also how we
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  function as people online. Like how everybody now is a
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  content creator. And you just kind of have to
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  anticipate that like anywhere you go, somebody could be making
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  content for TikTok and you could be in it.
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  All right. The last thing that I wanted to
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  touch on today, it's not necessarily a story, but we've
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  been seeing a concerning new trend online targeting young
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  women. And so I did want to share a
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  little bit about it. OK.
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  So like amid the kind of stay at home girlfriend, soft life,
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  Princess treatment, trad wife anti vax type content that is
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  getting pushed constantly towards young women more and
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  more online, there's this new emerging iteration that these
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  types of creators are starting to push.
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  And that is the idea that women don't need female friendships.
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  So there's a concerning increase in videos online by creators who
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  operate in these niches that I just mentioned telling women
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  that basically to like help balance it all and keep their
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  priorities straight as they enter into, you know, their long
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  term relationships into their motherhood journey.
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  It's natural and healthy to let your female friendships go.
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  That female friendship is essentially like a phase of your
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  life that is more immature. This messaging is really just to
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  isolate women further, especially at such vulnerable
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  stages of their lives like pregnancy and motherhood and,
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  you know, entering into lifelong partnerships and combining your
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  finances with a man. And all of these like major
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  things that are being pushed by these women too, You know,
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  telling women to give up their financial control to men and to
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  have a million babies for that man and now telling them to not
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  have friends, not female friends that they can talk to about
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  anything. And it's completely false.
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  Like we should be pouring, like I, we have so many young women
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  that listen to this podcast and I just feel very passionate
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  about this, OK. We should be pouring so much
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  more into our female friendships as we get older because in
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  theory, as we age, life gets more complicated.
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  Like the stakes get higher and you need that support and that
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  village from other women. Let me share an anecdote for
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  you, OK? Mid last year, I went through
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  like the worst time of my life. And a huge part of that was
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  related to this legal situation that Centennial was dealing
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  with. And because of how that whole
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  legal situation went down, like I developed like mild temporary
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  kind of PTSD because of it. And during that time, it was the
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  women in my life and the women in their lives as well who got
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  me through it. Like I have a husband, I have a
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  close relationship with my brother.
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  I have a close relationship with my dad.
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  I do have really good men in my life, but in that time of
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  crisis, it was the women in my life who took action to help me
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  rather than just kind of, like, giving me advice.
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  I didn't have to ask for it. I feel like it's just so
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  innately part of female friendship, like telling, you
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  know, my different friends who live all over the world about
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  what was happening to me, and immediately they would just,
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  like, jump into action, OK? Like, I had friends around the
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  world who were reaching out to their network of women to get me
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  the resource, the information, the help that I needed.
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  Every single person like lawyer, banker, associate, accountant,
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  advisor that I spoke to during that time, Those were all people
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  that I was connected to through a female friendship.
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  Sometimes multiple parts removed.
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  Like at one point I was sitting on the phone.
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  I was sitting in Sydney, Australia, on the phone with a
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  partner at a law firm downtown Toronto who I was connected to
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  through my friend who lives in Portland, OR.
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  And she reached out to her friend who is a lawyer at a law
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  firm in Toronto. And her friend said to her boss,
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  like, I need your help. You need to get on the phone
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  with my friend, a friend and give her some advice and like,
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  we need to work through this. And it's not just that tangible
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  stuff that you get from female friendships.
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  You know, that support extends emotionally, mental health wise.
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  One of my best friends, Crystal, like I know I can voice note her
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  anytime of the day in need of emotional support And she will
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  be there for me. And I hope she feels the same
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  about me. And unlike what people say on
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  TikTok, that is not using your friend as your therapist.
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  Like deep friendships are meant to weather these roller
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  coasters. You are meant to be there to
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  support your friends. And you know, I think as we age,
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  like I said, the stakes get higher.
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  Like, you need women to help you through the tough shit, parents
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  passing away, toxic relationships, financial
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  problems, legal issues, massive career blows, infertility,
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  motherhood in general. You know, it's through female
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  friendships that you will find your strength.
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  So please do not listen to that propaganda that's just trying to
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  keep us lonely and isolated so that we will stay more
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  submissive. I can't believe I'm crying.
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  It's through the strength of women in my life that have
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  gotten me through the hardest times and I don't want any women
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  to feel like they should not prioritize female friendships.
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  OK, that's it for many school today guys.
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  Thank you so much for listening. I love you guys.
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  Please remember to rate, review and subscribe.
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  Please Spotify star rate US. I love you and I will talk to
• 15:06
  you on Monday. Bye.