Sneaker Dunk: Jobs-to-Be-Done Marketing for a Specialist Worker
This explains how Sneaker Dunk, a Japanese online marketplace for sneakers and other collectibles, achieved rapid growth by applying the "Jobs-to-Be-Done" (JTBD) marketing theory.
This theory posits that customers "hire" products or services as "workers" to accomplish specific "jobs" or desired progress in a given "situation."
It highlights that Sneaker Dunk successfully identified and addressed the anxieties of buyers in the high-value C2C (consumer-to-consumer) market, specifically the fear of purchasing counterfeit items, by becoming a specialist "worker" offering a robust authentication…
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