How AI Is Doubling Fashion Conversions & Cutting Returns by 30% | Antonia Dumitriu, Irisphera
AI is no longer optional in fashion, it’s infrastructure. In this episode of The Retail Podcast, we sit down with Antonia Dumitriu, Co-Founder & CEO of @Irisphera, to explore how AI-powered virtual styling is transforming online fashion retail. Irisphera offers online brands a plug-in virtual personal shopper that: • Detects correct sizing based on brand size charts • Identifies body shape and colour palette • Automatically selects best-fit clothing items • Enables outfit visualisation on a shopper’s own image or private avatar The results? ✔️ Conversion rates doubled ✔️ Returns reduced by up…
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