Tackling The Relationship Between Sales & Marketing with Darren Atkins, Marketing Director at Sabre Corporation

B2B Marketing: The Provocative Truth · Mar 2, 2022 · 43m

In today's episode of B2B marketing. Solved. Darren Atkins talks to Richard and Benedict about how to tackle the gap between marketing and sales. Darren talks about how important it is to sit down with sales teams and find exactly what the customers are telling them directly, using a mixture of manual and technological techniques to integrate the two departments, and following the insight and analytical data to shape these relationships.

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