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How iconic sporting venues adapt to the objectives of modern organisers
Two of London’s – and indeed the world’s – most famous sporting venues have spoken the Talking Events podcast about the ways in which they have adapted and evolved to cater for the demands of modern event organsiers.
Nick Kenton from Lords Cricket Ground and James Lee from Twickenham both highlighted the diversification within the events industry and how organisers are taking a far more invocative approach to sourcing and selecting an event space.
Joining them was James Anderson from Arena Group, a company that has worked with both venues to deliver temporary elements that have been designed…
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