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S7E5: Kashish Gupta and Hightouch Leverage “Reverse ETL” When Building Your Modern Data Stack

Joining us this week is Kashish Gupta, co-founder and CEO of Hightouch. Hightouch is a software for your data stack that syncs any data warehouse to the SaaS tools that your business runs on, making internal usage and sharing easier for everyone.

Kashish talks to us about the current state of the modern data stack community and how the industry is constantly pushing forward. He describes how this plays into their sales tactic of “evangelizing” larger corporations by teaching them about “Reverse ETL” and how Hightouch works without pushing the sale.

We cover themes such as starting a company…

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