Latest / Ecommerce Playbook: Numbers, Struggles & Growth
The 2026 7-Figure Brand Playbook (Stop Copying 9-Figure Advice)
In this episode, Taylor and Joy break down the real 2026 playbook for 7-figure ecommerce brands, and why copying 9-figure operators is one of the biggest mistakes you can make.
Coming off BFCM, they unpack what actually happened for small brands and what it signals heading into the new year.
You’ll learn:
How to create “four peaks a month” using trends, cultural moments, and audience overlaps
Why forecasting is an execution system not a prediction tool
How aMER becomes your most reliable metric at the 7-figure stage
The traps that stall growth (SKU bloat, premature channel expansion, bad…
The skinny
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