Persuasion Without Pressure: The Science of Ethical Influence with Patrick Van Der Burght
What if you could become better at influencing people without manipulating, pressuring, or compromising your values?
In this episode, we sit down with Patrick Van Der Burght, a Cialdini Certified Professional and Coach who has spent more than two decades teaching professionals how to apply the science of ethical persuasion.
Patrick's journey began as a sales representative selling scuba diving equipment across Australia. Frustrated by the amount of time and effort required to succeed in sales, he wanted to become more effective but without lying or using manipulative tactics.
That search led…
The skinny
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