Latest / Business Strategy Talks with Fexingo: Competitive Advantage, Market Positioning, and Growth Planning
How Ferrari Built a Moat on Scarcity and Brand Control
In this episode, Lucas and Luna examine how Ferrari has maintained one of the strongest moats in the automotive industry by deliberately limiting production and tightly controlling its brand. They trace the strategy back to the 1990s when Ferrari produced under 4,000 cars per year, and show how that number has only crept to about 14,000 today — even as demand far exceeds supply. The hosts discuss the economics of artificial scarcity, including Ferrari's $300,000 average transaction price and its ability to maintain 50 percent gross margins. They also explore how the company protects its…
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