The Best Way to Survey Your Audience | Ep. #681

Marketing School - Digital Marketing and Online Marketing Tips · Jun 12, 2018 · 8m

In episode #681, Eric and Neil discuss the best way to survey your audience. Tune in to hear how and why you should survey your customers and why it is so vital to improving your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Way to Survey Your Audience

[00:35] There are two types of data: quantitative and qualitative.

[00:45] Google Analytics tracks quantitative.

[00:56] Over 95% of your traffic (and maybe more) don’t convert. Why?

[01:10] The Google numbers won’t tell you. You have to talk to your customers through phone, email, and text.

[01:20] Surveying is qualitative…