Latest / Connor with Honor: AI, Real Estate and Real Life / SantaClaritaOpenHouses.com Daily Santa Clarita real estate numbers and 8 home seller tips to compete in this market
Transcript
- 0:00SPEAKER_00: You know, it's really very exciting, but I am Connor with Honor.
- 0:02SPEAKER_00: Today's gonna be your real estate update.
- 0:04SPEAKER_00: Today's gonna be the 20th of June, 2024.
- 0:06SPEAKER_00: Very, very quickly, we have 417 active listings currently on the market for sale.
- 0:11SPEAKER_00: Coming soon, Variety 17.
- 0:13SPEAKER_00: You're gonna find all those if they're gonna be have open houses at Santa Clarita Openhouses.com.
- 0:18SPEAKER_00: New listings 75, price changes 53, back on market 25, active under contract 33, 41 pending, 56 closed escrow, six expired, seven canceled, nine have been put on hold, three have been withdrawn.
- 0:30SPEAKER_00: There are eight tips for real estate sellers, things that you need to know before you venture out and put your property onto the market for sale.
- 0:38SPEAKER_00: First and foremost, number one, as sellers, you need to understand those market trends that are happening in your neighborhood.
- 0:44SPEAKER_00: Just because you have a neighbor's house that's sold at a particular price and it might be the exact same model, a month or two in difference in selling time could equate to lots of money.
- 0:55SPEAKER_00: So you need to do that research and find out where those market trends are through your trusted professional and then make decisions as to when the best time that property should go on to the market and the best marketing strategy to follow up with.
- 1:07SPEAKER_00: Number two, preparing your home for sale.
- 1:09SPEAKER_00: It is said in real estate, ladies and gentlemen, just like in the world, you'll never get that second chance to make a first impression, and that's gonna fall in line with your Santa Clarita home as we get it prepared for sale.
- 1:21SPEAKER_00: It might cost you a little bit at the forefront, but we only want you to invest money that you're gonna get more in the way of return back with investing into getting your property into sales condition.
- 1:32SPEAKER_00: It's going to depend on where your home is and also that competition level.
- 1:36SPEAKER_00: Professional number three, professional photography and virtual tours.
- 1:40SPEAKER_00: There is no doubt that we have some fantastic devices in our phones and everything else.
- 1:45SPEAKER_00: I'm just trying to look for mine.
- 1:46SPEAKER_00: But with that, even though these devices have some fantastic options as far as being able to shoot very high-quality photographs, there really is nothing like a Matterport or one of those types of virtual tours that's gonna have you walking through.
- 2:01SPEAKER_00: In addition with some of the things that I'm doing lately with Santa Clarita Open Houses, I'm running room dimensions as well because everybody knows, wants to know if the furniture is gonna fit, and there are some ways that Matterport does that, but I have better ways to do that.
- 2:15SPEAKER_00: So we're posting that stuff up at Santa Clarita Openhouses.com for our sellers.
- 2:19SPEAKER_00: Now, marketing strategy, of course, you have the internet that's gonna be have your your home for sale.
- 2:25SPEAKER_00: It's gonna be propagating all of the real estate syndication sites, but in addition to that, an edge might be a local site that people go to to search for real estate, including open houses, and we have that, Santa ClaritaOpenhouses.com.
- 2:39SPEAKER_00: And try any variation, Valencia Open Houses, Saugus Open Houses, you'll find those particular open houses, and I am the operator of those, Connor McIver.
- 2:49SPEAKER_00: Set the right price, and of course, pricing, as I stated before, just because somebody got a particular amount of money for their property maybe a month ago, it's not necessarily the case that you're gonna get that amount.
- 2:59SPEAKER_00: You might even get more, but understanding those market trends are gonna be important.
- 3:03SPEAKER_00: Also having that proper pricing strategy.
- 3:06SPEAKER_00: Are you gonna be one that goes a little bit above list, hopefully, so people don't come too far, beat you too up too far up regarding the price, or is it gonna be a below market strategy to try to get multiple offers or write at the market because properties are moving within days, and you'll probably have at least one or multiple offers in short order.
- 3:25SPEAKER_00: Looking at the market, knowing how it's working at that current time is very important and setting the right price.
- 3:31SPEAKER_00: Highlighting unique features.
- 3:33SPEAKER_00: If your house has a pool, maybe that's the focal point.
- 3:36SPEAKER_00: If it has a grand entry or grand staircase or very high ceilings, maybe those are the focal points.
- 3:41SPEAKER_00: Maybe that main bedroom is massive, maybe it has a retreat, a private retreat, maybe you have hot tub, jacuzzi, something fancy in the residence.
- 3:50SPEAKER_00: Maybe it's completely green, maybe you have so much solar that's paid off that basically this house could be off the grid if you wanted it to.
- 3:57SPEAKER_00: These are all highlights for residences, and they really need to be used to the maximum capability if you're looking to sell in this market.
- 4:04SPEAKER_00: Because if your agent's leaving something out, something important, it might attract that one buyer that's been looking for that one thing amidst all the others.
- 4:14SPEAKER_00: And it's definitely worth talking about.
- 4:16SPEAKER_00: Alright, so the unique features we got that open house is number seven.
- 4:20SPEAKER_00: That's where the best agents come in because you're bringing additional foot traffic into the residents that normally wouldn't come.
- 4:26SPEAKER_00: And we have the whole philosophy between six degrees of separation where I am connected by anybody else in the world, by six people.
- 4:34SPEAKER_00: Well, people that come into open houses know people, they talk to people, and the more exciting the agent inside the open house can make it, the more remembered, uh the more they're able to be remembered, the more impact they make helps that particular seller, and it brings more attention to that seller's residence.
- 4:58SPEAKER_00: Who would have thought?
- 4:59SPEAKER_00: I'm not talking clowns and balloons and cotton candy and ice cream, but maybe I am.
- 5:04SPEAKER_00: You never know.
- 5:05SPEAKER_00: Negotiation and closing, and of course the end of it, it all comes together with regard to what's going to be happening.
- 5:10SPEAKER_00: Is the buyer going to ask you for repairs?
- 5:12SPEAKER_00: I know that you probably went on the market hoping that they wouldn't ask for anything and just be happy you sold them the house because when they wanted to buy it, they were all eager, bright-eyed, bushy-tailed, and said to you and through their agent probably, oh, we're not going to ask for anything.
- 5:25SPEAKER_00: We're just thankful the seller let us in.
- 5:28SPEAKER_00: Things change when you get into escrow three, four, five weeks, and sometimes buyers use that time to try to renegotiate.
- 5:36SPEAKER_00: That shouldn't be tolerated much, but again, you're a captive audience as a seller.
- 5:41SPEAKER_00: Hopefully, your agent has stressed upon the agent representing the buyer that you're not up for that.
- 5:47SPEAKER_00: But again, even if they do, and even if your agent does all the right stuff, people can still ask.
- 5:53SPEAKER_00: It's up to you not to have an emotional connection with them asking.
- 5:56SPEAKER_00: Just understand it just is the way it is.
- 5:59SPEAKER_00: Very much human nature, and you can, of course, respond accordingly.
- 6:02SPEAKER_00: Hopefully, they've been given the speech by their agent that you could say yes, you could say no, or you could answer back in some variation thereof.
- 6:11SPEAKER_00: So there's the options.
- 6:12SPEAKER_00: Please thank you so much for watching.
- 6:14SPEAKER_00: Check out Santa Clara Openhouses.com.
- 6:16SPEAKER_00: There is a lot of market activity.
- 6:18SPEAKER_00: These are sellers' tips out there.
- 6:20SPEAKER_00: Understanding that the market is very dynamic.
- 6:22SPEAKER_00: Currently, go to Santa ClaraOpenhouses.com.
- 6:24SPEAKER_00: You can see market value, neighborhood reports.
- 6:27SPEAKER_00: You can look up all the data and information, and plus sold information is critical and the system's unlocked.
- 6:33SPEAKER_00: It is mine.
- 6:34SPEAKER_00: You're not going to have any personal information sold or traded, given away in any shape, way, shape, or form.
- 6:39SPEAKER_00: And unless you want to talk to me, you ain't going to hear from me.
- 6:42SPEAKER_00: Have a great day.
- 6:43SPEAKER_00: Thanks for watching.
- 6:44SPEAKER_00: I'm Connor with Honor, Santa Clarita Openhouses.com.
- 6:47SPEAKER_00: Over and out.