Latest / Founder Unfiltered - What Founders Think But Never Say
Transforming Services into Profitable Products with Robin Waite
Bradley Jacobs welcomes Robin Waite, founder of Fearless Business and bestselling author, to discuss how fractional experts can increase their income without working more hours. Robin shares insights from his 12 years running a marketing agency and his current work as a business coach. He explains why most business owners dramatically undercharge for their services and introduces his "goal-focused pricing" approach that starts with the desired annual income and works backward. Robin walks through the process of productizing services to create predictable outcomes for clients while making…
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