Ep 13. Reflection: Why Good Healthcare Ideas Still Fail
A few days after the main episode, Bruce Spurlock reflects on one of the most important lessons behind the UP Campaign: healthcare organizations often underestimate the difference between a strong idea and a sustainable operational system.
The original campaign resonated with nurses and hospital leaders across 1,700 hospitals because it simplified patient care around three memorable concepts:
Wake Up, Get Up, and Soap Up.
But while the message spread quickly, implementation exposed much deeper operational questions around ownership, staffing, measurement, workflow redesign, and…
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