Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#812: Capillary Technolgies' Jim Sturm on customer loyalty as enterprise strategy
In a world without third-party cookies, is your customer loyalty program your most valuable asset, or your biggest missed opportunity?
Agility requires a fundamental shift from viewing loyalty as a transactional rewards program to embracing it as a dynamic, data-driven engine for the entire customer experience. It demands that brands are able to listen, predict, and adapt to customer needs in real time.
Today, we're going to talk about the evolution of customer loyalty from a simple marketing tactic to a core enterprise strategy. With the erosion of traditional data sources and the rise of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.