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Everything Direct Response Marketers NEED TO KNOW About Native Ads — Eli Cohen
Native advertising is a huge player in the online marketing space, and if you don't know what it means or how to use it to your advantage, you're about to get left behind.
That's why I invited Eli Cohen, an experienced ad buyer, who has been in the industry for over a decade working with some of the largest brands. In this interview he educates us on all things native ads.
Native ads are probably the most misunderstood platform in the direct response marketer's toolbox. Ever heard of them? Probably. But do you know who uses them and why? Or how they work and what makes them different from…
The skinny
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