Ep. 105 - Mark Millare - Hart Jiu Jitsu - How to make social media content that doesn't suck for your BJJ Gym

The Business of Jiu Jitsu · Mar 13, 2026 · 42m

In this episode of the Business of Jiu Jitsu Podcast, JP Levesque sits down with Mark Millare from Hart Jiu Jitsu to talk about what actually makes a gym stand out today. They dive into the importance of building a strong culture, creating a fun but pressure-tested training environment, and using social media consistently to attract and retain students.

Mark shares how Hart Jiu Jitsu approaches class structure, onboarding, and community building to create an environment where people want to train long-term. The conversation also covers simple ways to create engaging content, build gym pride…