Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How a 50-Year-Old Ice Cream Banned Its Best Flavor
Episode 35 of Brand Storytelling with Fexingo. Lucas and Luna unpack the remarkable marketing story behind Ben & Jerry's decision to retire its most popular flavor, Cherry Garcia, for a limited time in 2023 to spotlight climate change. They explore how the company turned a beloved product into a narrative device, using scarcity, mission alignment, and transparency to deepen customer loyalty. The discussion covers the specific campaign details, the reaction from fans, the sales impact, and the broader lesson for brands: sometimes the best way to sell more is to take something away for a…
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