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Paul Archer - CEO - Duel

Paul Archer – Tech Entrepreneur & Adventurer

Paul Archer is best known for blending a career in high-stakes adventure with cutting-edge marketing technology.

Professional Role: He is the Founder and CEO of Duel, a brand advocacy platform used by major global brands like Pandora, Dove, and Charlotte Tilbury. He is a leading voice on "Brand Advocacy," arguing that authentic community and word-of-mouth are more effective than traditional digital ads.

World Records: Before his tech career, he gained fame for the "It’s on the Meter" expedition, where he drove a black London taxi 80,000 miles…

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